professional social networking online communities

PRIVATE (PROFESSIONAL)

SOCIAL NETWORKS

By Sean Bordner

Solution Architect, SusQtech

“unfriend” (word of the year ;)

NOT PUBLIC VS. PRIVATE

LEVERAGE FACEBOOK?

LEVERAGE LINKEDIN?

LEVERAGE TWITTER?

MORE THAN JUST A PLACE TO GET INFO

It enhances all relationships!

THREE TYPES OF PRIVATE

MEMBER COMMUNITIES:

1. Collaborative2. Operational3. Focus/Feedback

1. Collaborative Communities

Association

Members, Staff,

Volunteers, Board,

Working Committees

Members, Staff,

Volunteers, Board,

Working Committees

Tasks,

Calendars,

Resources,

Groups, Tools,

Polls & Surveys

Content Collaboration,

Best Practices

Business Intelligence

Member Association Model

Member

Directory

(visual)

Both Group

and 1-on-1

Chat

Collaborative

Resource

center and

Toolset

Latest

Posts from

Message

Boards

Searchable

Calendar

w/registration

Easy-to-use

CMS

Connect with

other users in

multiple ways

Ability to

connect and

integrate with

public

Websites

Scores of other social media features include blogs, wikis, ‘walls’, rss feeds, scrapbooks, videos/podcasts,

comments, user search, polls & surveys, public/private interest groups, personal networks, etc.

Certain UI principals apply to online communities (like the focus on interaction, face to name, personalization, etc…)

THEY CAN’T GET ENOUGH!

> Visit every day

> Makes them smarter

> Voice is heard

> Relationships fostered

> Exciting & New Experiences

2. Operational Communities

3. Focus Networks

Focus Networks:

• One-two week duration

• Intensively focused on gaining organic feedback to ads,

messaging, conceptual approaches

• Generally a 10-500 user base which can be re-engaged for

other Focus Networks

Types of Questions a Feedback Community Could Explore

THEY CAN BE LEVERAGED IN EXTREMELY

INTERESTING & USEFUL WAYS

Online Communities(Private Social Networking)

WHAT’S IN A PRIVATE SOCIAL NETWORK?

BlogsSecurityWikisOnline EventsUser Profiles

Video/AudioGroupsRatingsSearchPictures

People RelationshipsDiscussion BoardsNotificationsCollaborationDoc Sharing

+Internal MessagingSocial Distance + Activity + StatusRegistration / Login / Account ManagementMobile Apps, ListServ, eNewsletters, more…

WHAT’S IN A SUCCESSFUL

PRIVATE SOCIAL NETWORK?

Strategic Social Strategy

Strategic Social Strategy

> Understanding your audience

> What’s here that is important?

> This is where they ___________________?

> _______________= WIFM (members)?

> _______________= WIFM (organization)?

METHODOLOGY FOR SUCCESS

> Choreograph the launch

• Socialize the idea well by launch

• Send out teaser emails leading up to the launch

> Online Events

• Panel Discussions

• New Presentations

> Not just a place to go to get data, but to talk.

METHODOLOGY FOR SUCCESS

> Accessing your assets

• Data & Content

• Utilize staff talent @ your organization

A GOOD HOST SHOWS UP!

Sad Story:Joe the CIO

NO QUESTIONS GO UNANSWERED

Buy-In is VERY important!

SUCCESSFUL COMMUNITIES

DON’T HAPPEN BY MISTAKE

Manage the community

and ensure it’s successful

COMMUNITY MANAGER

• ½ hour in AM/Noon/Evening

• Weekly ___________ (video, article, blog post, joke,

etc…)

• Online Events

• Monthly eNewsletter

SCHEDULING

> Leading up to launch

> Week 1, 2, 3, 4

> 6 Month Action Plan

> 12 Month Action Plan

> Measuring Success

> Analytics

> Improvements

WHAT IF SOMEONE SAYS

SOMETHING BAD ABOUT US?

IN SUM

To ensure an effective online community:

• Strategic Methodology

for Social Networking framework

– Leverage ALL TOOLS to their upmost potential

Thank You!

Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD

SeanB@SusQtech.com

www.linkedin.com/in/SeanBordner

www.facebook.com/sbordner

@SeanKyleBordner

MemberToMember.com