professional filming on your smartphone me… · professional filming on your smartphone -filming...

Professional filming on your smartphone

-Filming

-Storytelling

-Mobile editing

-Publishing

In one day!

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The hard facts mediaconsumption

80% of internet traffic will be video

75% of mobile data will be used to watch video’s

Digital video is the new TV

The hard facts media consumption 12X

A visual message is shared 12x as much as a textual message.

If you want to get (even) better

MOJO: Filming on your Smartphone

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Benefits of filming on your smartphone

Leading

First images almost always

from smartphone

Benefits of filming on your smartphone

Leading

First images almost always from smartphone

Lean and mean

Cheap and easy way to make an impact

Benefits of filming on your smartphone

Small and compact, handy when travelling

Size and weight (ready to grip anywhere)

Relatively invisible

Size

Benefits of filming on your smartphone

24/7 standby

Opportunities for sharing footage online at all times

Quick film-montage workflow Workflow

Benefits of filming on your smartphone

4K HD Video

Great tools and apps available

Tremendous price-quality ratio Quality

Good quality up to 4K

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Limitations of filming on your smartphone

Limited zoom functionality

Limited memory

Unstable when pivotting

Sound

Battery

Prime lens

Requires good lighting (more digital static)

Tips for filming on your smartphone

-Airplane mode (shut off phone when shooting)

-Clean lens

-External power source preferable

Tips for Filming

Holding your smartphone during filming

-Steady movement / panning

-Make stationary shots

-Vary frames

Tips for Filming

Do’s (and don’ts)

-Always shoot in the direction of the lightfall

-Avoid multiple types of light in a single shot (indoor/outdoor/sun/shadow)

Tips for Filming

Working with light

-Remove background noise

-If possible, look for a different location

-If sound is in the film, show the source of sound

Tips for Filming

Working with Sound

Quick and direct

Storytelling:Trigger an emotion

Now try for yourself

Mobile editing

Opportunities for government and business

Project communications by way of visual storytelling during the entire project lifecycle.

Training goals / “how to” video’s

Personal and business-oriented visual message towards colleagues

Event registration

Creation of visual archive and project history

Internal

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Opportunities for government and business

Better and faster information services for clients, supporters and stakeholders.

Visualise achievements/events/campaigns

Visual supplement (annual) reports

Generate media attention by supplying own visual footage

External

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Opportunities for government and business

Visualise achievements/events

Position Video’s instead of Position Papers

Create support for policy Policy

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I HOPE YOU UNDERSTAND THIS WORD CLOUD

BECAUSE WE DONT ….

GROWTH AND JOBS BLUE GROWTH

GREEN GROWTH E

U

2

0

2

0

EFSI EFSI

EEAS MDG

POLICY COHERENECE CAP

I HOPE YOU UNDERSTAND THIS WORD CLOUD

BECAUSE WE DONT ….

GROWTH AND JOBS BLUE GROWTH

GREEN GROWTH E

U

2

0

2

0

EFSI EFSI

EEAS MDG

POLICY COHERENECE CAP

Visualise your story

www.character-media.nl I www.character-training.nl

Edit-oriented filming

- Exterior

- Total

- Medium

- Close

- Interview frame