producttank ams - building products to win - edial dekker

Building Products To WinEdial DekkerProductTank, February 16, ’17

My name is Edial DekkerFounder Hack De Overheid, Your Neighbours, Gidsyproduct at GetYourGuide, Eventbrite, Travelbird,beer Brewer, aspiring Overwatch-pro

Today’s topics1.Random things I learnt

2.Random things I learnt

3.Random things I learnt

Missionariesv.s.

Mercenaries

Opportunity assessments, intermissions or whatever1.Figure out opportunity

2.Define what success looks like

3.Or define how failure looks like

Success metrics1. Define succes KPIs and opportunity2. Define failure (sometimes)

Costs of building products

TravelBird shipping history

Key Progress Indicators1.Small, but not too small

2.Limit KPIs (max 2 main, 3 secondary)

3.Focus on actionable metrics

4.Visualise them in an appealing way

5.Make them public, broadcast them, discuss them

6.Add goals in KPI dashboards (OKRs)

Bug parties…a team effort

“Communication documents”

Communication doc holds:1.Exact product description

2.Links to metrics

3.Screenshots

4.Knowledge center things (int. / ext.)

5.Known issues, etc.

Show & Tells

Friday data team update1.Running A/B tests

2.Summary of insights of the week

3.Live, shipped, things

In which stage is your company?

“Don’t tell people what to do; tell them what you need accomplished (…)”General George Patton

Start with the problem“Lets fix Problem X with Solution Y”

V.S.

“Lets fix Problem X”

Benefits of themes“E.g. mobile web, retention, accounts, short term rev., etc.”

1.Helps teams focus

2.Can fix immediate business needs

3.Makes it a team effort

Storytelling is key.Start with a real problem, create a story around that problem

Let data tell the story

AND Analogies can work great

“There are no magic bullets

Thank you! edial@travelbird.com*

Psssst…. code ’EDIA1EKR’ gives you 30 EUR on TravelBird.nl