product recycling search marketing to consumers to increase recycling earth911, inc. is an infinity...
Post on 17-Dec-2015
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Product Recycling Search
Marketing to Consumers to Increase Recycling
Earth911, Inc. is an Infinity Resources Holdings Company
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Big Data
Earth911, Inc. is an Infinity Resources Holdings Company
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CONFIDENTIAL
Cereal Box vs. Frozen Food Box (CA)
Earth911, Inc. is an Infinity Resources Holdings Company
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CONFIDENTIAL
Clear Glass vs. Blue Glass (SC)
Earth911, Inc. is an Infinity Resources Holdings Company
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CONFIDENTIAL
State Comparison – Curbside Availability
Aluminum Beverage Cans
Earth911, Inc. is an Infinity Resources Holdings Company
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CONFIDENTIAL
#1 Plastic Bottle vs. #5 Plastic Bottle (MN)
Earth911, Inc. is an Infinity Resources Holdings Company
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CONFIDENTIAL
HDPE Jugs vs. HDPE Rigids (NY)
Earth911, Inc. is an Infinity Resources Holdings Company
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CONFIDENTIAL
HDPE Jugs vs. HDPE Motor Oil Bottles (FL)
Earth911, Inc. is an Infinity Resources Holdings Company
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Why are Recycling Rates so Low
Earth911, Inc. is an Infinity Resources Holdings Company
CONSUMER TERM INDUSTRY TERMS
Cereal Box = Paperboard
Yogurt Tub = #5 Rigid Plastic
Milk Carton = Gable-top Container
Beer Bottle = Brown Glass Container
Detergent Jug = #2 Plastic Jugs - Colored
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Why are Recycling Rates so Low?
Earth911, Inc. is an Infinity Resources Holdings Company
(63)MATERIALS
( 479) KEYWORDS
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Recycling circa 1980-Present
Earth911, Inc. is an Infinity Resources Holdings Company
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Marketing to consumers thus far
One brochureper year
Earth911, Inc. is an Infinity Resources Holdings Company
“Please Recycle”on a few packages
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Have we given up on consumers?
Is it easier to change our entire country’s recycling infrastructure than consumer behavior?
Earth911, Inc. is an Infinity Resources Holdings Company
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Consumers are part of the solution
At Earth911 we haven’t given up on consumers,in fact, we believe they are the solution.
Ralph Nader dedicated his life to lobbying for airbags.He didn’t believe that people would ever adopt seat belts.
Earth911, Inc. is an Infinity Resources Holdings Company
your car beeps at you, there are signs on the road,there are laws requiring it = multiple touch points
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OMNIPRESENCE
To sell a product, you need to be in front of a consumerat multiple touch points.
To sell recycling, it needs to be in front on consumersat multiple touch points.
Where are those … ?
Earth911, Inc. is an Infinity Resources Holdings Company
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SOLUTION!
PRODUCT BASED SEARCH
Earth911, Inc. is an Infinity Resources Holdings Company
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Product Recycling Search – CPG Website
Earth911, Inc. is an Infinity Resources Holdings Company
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Product Recycling Search – Receipts
Earth911, Inc. is an Infinity Resources Holdings Company
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Product Recycling Search – Native Apps
Earth911, Inc. is an Infinity Resources Holdings Company
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Product Recycling Search – In Ads
Earth911, Inc. is an Infinity Resources Holdings Company
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Big Data
Earth911, Inc. is an Infinity Resources Holdings Company
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Don’t give up on consumers
Before we give up on consumers,let’s engage them first!
Earth911, Inc. is an Infinity Resources Holdings Company
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Don’t give up on consumers
Before we swap out our nations infrastructure,let’s get consumers to utilize it!
Earth911, Inc. is an Infinity Resources Holdings Company
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