product launch

PRODUCT LAUNCH

AkashAhana

ImmanuelNayanikaRakesh

ALGITE EXHAUST SYSTEM

GREENOBILE

LOCATION:California

YEAR:1980

FOUNDER:Mr.Arain TYPE :Public Limited Co.

IDEOLOGY:Sucessfully recognise the hindrances in automobiles and provide suitable technology `preferably ecofriendly`.

COMPANY PROFILE

VISION

MISSION

Familarise the areas of fuel efficiency:

1.Zero-Emission fuel2.Hydrogen-fuel cell3.Flex fuel4.Direct-fuel injection5.Bio-fuels & waste exhaust heat

1.OBLIGATION TO SOCIETY2.DEVELOPMENT 3.GROWTH4.BUSINESS DEVELOPMENT5.PROFITABILITY

RESEARCH & DEVELOPMENT

2D VIEW

EXHAUST SYSTEM

3d view

Algite system

flexi-borosilicate

air-pressure reliever

fluid algae

air presure-reliever

pump,in-out gas lets,connectors

ALGITE LAYERS

AES CARS

USP

It is the only practical affordable Exhaust Technology for 4-wheelers which is efficient in converting 73% of Carbon-Dioxide to Oxygen helping to curb Global-Warming.

PRODUCT - Algite Exhaust System

MARKETING MIX

Model of car Materials used Efficiency

Complete exhaust system $600(average)

Algite system $300(average)

Area & number of layers

Miscellaneous modifications

MR.PRICE

•

- Countries using more 4wheelers

PLACE

PROMOTION – NGO`s ,Advertisement, Advertisement, Awareness programmes NGO`s

PROMOTION

• Segmentation: The market is segmented to

the 4-wheeler manufacturing sectors which can adopt the AES technique to improve the exhaust system.

• Target: Government & the leading automobile brands whose approval & declaration can promote

the product to a major extent.

• Positioning: Positioned in all the recommended service centres and applications accepted at automobile brand outlets.

STP

1.Innovative2.Feasable cost3.Distribution

4.Efficient5.Responsible

STRENGTHS

1.Bioreactors have to be changed frequently.

2.Technique cannot be adopted for 2-wheelers.

3.Lack of knowledge among customers.

4.Narrow product range.

WEAKNESS

1.Increasing auto-mobile population.

2.government ventures!!

OPPORTUNITIES

1.Aggregated risk.2.Refusal by the government.

3.Convincing public.4.Unhealthy competitions.

THREATS

1. Advancement in technology.2. Reduce carbon-footprint.3. Introduce diversification of

products.4. Initiate more socially vibrant go-

green projects.5. To widen distribution channel.

FUTURE PROSPECTS