product is big ia
Post on 26-Jan-2015
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PRODUCTIS THE NEW
BIG IA
PRODUCTIS THE NEW
BIG IA
#ProductIsBigIA
OUR PANEL
BRYCE GLASS @BRYCEGLASS(MANTA)
DONNA LICHAW@DLICHAW(GROVO)
CHRISTIAN CRUMLISH, MODERATOR@MEDIAJUNKIE(CLOUDON)
ORIGIN STORIES
WHY’D YOU DO IT?
WHY MAKE THE SWITCH?
WHAT WAS THE PROBLEM?
BRYCE GLASS
YOU SEEM TO KNOW WHAT YOU’RE DOING
DONNA LICHAW
“I DON’T THINK SO”
CHRISTIAN CRUMLISH
QUESTIONS
WHAT IS A PRODUCT MANAGER?
ENGINEER, ENGINEERING MANAGER
MBA, BUSINESS INTELLIGENCE ANALYST
PRODUCT MARKETING MANAGER
PROJECT MANAGER WITH ADDED RESPONSIBILITY
PRODUCT OWNER IN A SCRUM PROCESS
UX/DESIGN-CENTERED PM
INDUSTRIAL PRODUCT MANAGER
1998-ERA "PRODUCER"
“THE CEO OF THE PRODUCT”
HOW MUCH INFORMATION ARCHITECTURE IS THERE IN A PRODUCT MANAGER’S JOB?
WHAT ELSE DO PRODUCT MANAGERS DO?
ANALYTICS (GOOG ANALYTICS, OMNITURE, APP ANALYTICS, ETC.)
BUSINESS ADMINISTRATION (BUSINESS PROJECTIONS, P&L SHEETS, KPIS)
MOTIVATIONAL SKILLS (PROFESSIONAL CYNICS NOT ALLOWED)
???
IS PRODUCT MANAGEMENT “THE DARK SIDE”?
ARE WE ABANDONING
UX?
YOUR QUESTIONS?
THANK YOU!@BRYCEGLASS
@DLICHAW
@MEDIAJUNKIE
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