product feed research: what we learned from indexing 500m skus

Sam & VlassiosPRICESEARCHER.COM

What we learnt from indexing 500m products

@pricesearcher

@pricesearcher #brightonseo

BACKGROUND

4 Years ago we started to index any

price we could find on the internet

SOURCE OF DATA

Everything Publically Available....

Direct Retailers…..

Plugins ….

Agency / Feed Solution Providers

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Learning to scale

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0

100

200

300

400

500

600

PRODUCT COUNT

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DATA SAMPLE

We’ll be looking at the UK data specifically

with a focus on August 2017

TOP10

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Data Insights from 500m

E-Commerce Products

48

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AverageProduct Title

Length

Characters + Spaces

1.

(8 Words)

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2.

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53%Brand TermsIncluded in

Product Titles

3.

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522AverageProduct Description

Length

Characters + Spaces(90 Words)

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4.

#brightonseo@pricesearcher

44.9%Shipping costs

Includedas an additional field

inc £0.00

5.

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66.9%GTIN Barcodes

Present as aUnique Identifier

12-13 Digits, EAN, UPC

6.

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7.9%Category level information is

NOT provided

7.

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40.2%Dimensions

Size, Colour, etc

NOT provided

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FEEDS BROKEN DOWN

8. Methods of sharing Product Feeds

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9. Product Feed File Formats

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10.

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Price Change

Frequency

Since December we’ve recorded

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4 BillionPrice Changes Globally

AUGUST PRICE CHANGES

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The country with the most price changes?

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1Every 6 Days

The UK has the most price

changes globally

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14d

8d8d6d

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What is your

Product Feed Strategy

Conclusion:

Lots of missed opportunities in the feeds

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What we’re doing next:

IndexingContinue the next phase of indexing - 1 Billion Products

ShareVery keen to work with SEO/PPC Specialists to help make product feeds better

DOWNLOAD

pricesearcher.com/research

sam@pricesearcher.com

Thanks for listening!

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Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell

STAND TT9