procter and gamble (p&g) company overview

“TOUCHING LIVES, IMPROVING LIVES”

PRESENTED BY- AKHIL RAJ, DEEPAK, JAYAKRISHNAN, AMAL RAJ

Founded in 1837 American multinational consumer goods company Headquartered in Ohio, United States Operates around 300 brands Employees around 130000 people

INTRODUCTION

Industry Consumer goodsArea served Around 80 countriesFounders •William Procter

•James GambleProducts Foods, beverages, cleaning

agents and personal care products

INTRODUCTION

In 2011, Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list

Procter and Gamble is a tier one sponsor of the London's Olympic Games 2012 and sponsors 150 Athletes.

KEY PEOPLE

WILLIAM JAMESPROCTER GAMBLE

&

LOGO EVOLUTION

VISION & MISION

VISIONBe, and be recognized as, the best consumer products and services company in the world.

MISSIONProvide branded products and services of superior quality and value that improve the lives of the world's consumers.

SWOT ANALYSISSTRENGTH WEAKNESS• Product innovation - Views Product performance only• Offers multiple Products - Customer concentration• Strong Brand Image - Increased promotional spending to keep health sales• Strong Customer Loyalty• Diversified Business Structure

OPPURTUNITY THREATS• Going Green Eco Friendly - High levels of competition• Emerging Markets - Raw material and energy price increases• Selling directly to consumers - Potential Gillette integration • Better Product Experience - Vicks banned in US market

PRODUCT MIX

• Founded by King C Gillette.

• 1st Product – Double edged, T shape disposable razors.

• Develops new markets by opening London Offices.

• Net Sales exceed $8 Billion.

• Operates around 300 brands in 80 countries and employees around 130000 people

Razors

Shaving Gels

Deodorants

Body Wash

Skin Care

Hair Care

GILLETTE – PRODUCT LINE

GENTS:

LADIES:

RAZORS

Rs. 49

Rs. 310Rs. 240Rs. 190Rs. 129

Rs. 540Rs. 410Rs. 390Rs. 290

Rs. 69

Perceived value pricing.

Penetrative pricing strategy for vector plus

Bundling-Shaving creams/gels along with razors

Foams bundled with a Gillette sensor excel usually

33% extra on many variants

GILLETTE - PRICE

Gillette’s own network in India reaches 1 lakh outlets in 3600 towns

Now Using additional P&G distribution channel

Hub and spoke approach

20 hub cities and spokes are Tier 2 and Tier 3 cities

GILLETTE - PLACE

Used sports as a major promotional vehicles.

Endorsed by eminent sports personalities.

Tie up with the Zapak for the India gaming championship for Mach3 turbo promotion.

Focus on brand values, innovation and cutting edge technology

Educate consumer on product advancements and improved shaving performance

GILLETTE - PROMOTION

SEGMENTATION•Urban & Semi-Urban area• User Status- Regular User, Potential User & Non-users

TARGETING• Young Men• Beauty Conscious Women

POSITIONING• Super Speed razor, Reducing facial irritation• Disposable razors• Safety Razor- prevent cuts and allowing for a closer shave

THANK YOU