proactive digital...

MARKETINGDIGITAL

AUG 19, 2020

PROACTIVE

DISCLAIMER

AUG 19, 2020

AGENDA

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AUG 19, 2020

👶🏽👶🏼 Before

👶🏽👶🏼 After

ORGANIC SEARCH

PROACTIVE DIGITAL MARKETING

Organic Search - GMB Experiences

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Organic Search - GMB Experiences

GMB Website Click

Organic Search - GMB Experiences

GMB Appointment Link

Organic Search - GMB Experiences

GMB Google Posts

Organic Search - GMB Experiences

GMB Products

Organic Search - GMB Experiences

GMB Insights Rollup

Check the boxes on all 4

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Once ALL 4 are checked, think about the following

❏ Tour Icon Links

❏ Posts

❏ Products Cards

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RECOMMENDATIONS

Website

PROACTIVE DIGITAL MARKETING

Website

Custom Pages

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Now that Covid pages are covered

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RECOMMENDATIONS

ILS Traffic

PROACTIVE DIGITAL MARKETING

ILS Traffic - (Google Analytics “Referrals”)

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ILS Traffic - (Google Analytics “Referrals”)

Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase

Aug: Visitors continue to grow

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ILS Traffic Insight

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Recommendation

Paid Search

PROACTIVE DIGITAL MARKETING

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Paid Search - (Google Analytics “Paid Search”)

❏ Last Webinar Insight:

Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase

Paid Search - (Google Analytics “Paid Search”)

❏ How things look todayAug: Visitors continue to grow

Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase

Paid Search - (Google Analytics “Paid Search”)

❏ Location Implicit:

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❏ Location Explicit:

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❏ Brand:

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Paid Search - (Google Analytics “Paid Search”)

Grouping Strategies:

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Call-To-Actions:

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RECOMMENDATIONS

Reviews

PROACTIVE DIGITAL MARKETING

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GMB Reviews

Your ability to handle Reviews will define your future results

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❏ No excuses

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REPUTATION MANAGEMENTRECOMMENDATIONS

entrata.com/covid19

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