private label winning battle of the brands
Post on 04-Jan-2016
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Private Label Winning Battle of the Brands. Erin Cox, Hilary Huyett & Wanchun Lai. Introduction. Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s - PowerPoint PPT Presentation
TRANSCRIPT
Introduction
• Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s
• Private Label market shares grew 0.8 percentage points to 21.9% of the total volume in 2008
Private Label Advertisement.
• A drift toward private labels has been occurring even in categories where it was never a factor before, such as feminine protection and skincare.
• Marketers stress that marketing and pricing decisions made now could have a big impact on the future.
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