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MISSION STATEMENT

MISSION STATEMENTPRODUCT DESCRIPTIONA hand held box to organise, carry and protect the owners tool.

BENEFIT PROPOSITIONTool chest made of wood. Low in cost. Hammer is placed such that it also serve as a handle for easy carrying.KEY BUSINESS GOAL

Attract new customers. Sustain customer satisfaction rate. Supply and demand goes parallel.

PRIMARY MARKET

Do It Yourself (DIY) consumer.Craftsman.Labour.Woodmaker.SECONDARY MARKETCasual consumer.Tool hardware market. Light- duty professional.

ASSUMPTIONS: a)Hand heldb)Tool as the part of Tool Boxc)New product platform

STAKEHOLDERS:a)Userb)Retailerc)Share holdersd)Manufacturing operations PRODUCT DESIGN AND DEVELOPMENT PROJECTPORTABLE TOOL-BOX

SUBMITTED BY:-

PRABHAT YADAV 2012ume1324BHUPENDRA PRATAP SINGH 2012ume1325SUBHASH CHAND 2012ume1327SUBMITTED TO:- DR. RAKESH JAIN(HOD- MECHANICAL DEPT.)

NAME MR. NARENDRA SINGH SEX- MALE AGE- 35 EMAIL-ID/PHONE NO- 09829739980 DATE- 16/03/2015 Occupation-BUSINESS Address-UU-72 CALGIRI ROAD,MALVIYA NAGAR,JAIPUR

NAME MR. B.R NAYAK SEX- MALE AGE- 42 EMAIL-ID/PHONE NO- 09829706971 DATE- 16/03/2015 Occupation-SENIOR LAB TECHNICIAN,MNIT COLLEGE Address-MNIT JAIPUR

NAME MR. VINOD KUMAR SEX- MALE AGE- 45 EMAIL-ID/PHONE NO- DATE- 11/03/2015 Occupation-BUSINESS Address-CHITRA AGENCY,MALVIYA NAGAR,JAIPUR

NAME MR. DEEPAK BATRA SEX- MALE AGE- 42 EMAIL-ID/PHONE NO- 07891040405 DATE- 11/03/2015 Occupation-BUSINESS Address-GROVER HARDWARES,SATKAR ROAD,JAIPUR

NAME MR. SANJAY KUMAR TAILOR SEX- MALE AGE- 44 EMAIL-ID/PHONE NO- sappy.tailor@gmail.com 09549656741 DATE- 16/03/2015 Occupation-SERVICE(SENIOR TECH. ASSISTANT) Address-122/147 MANSAROVAR,JAIPUR

NAME MR. S.K JAIN SEX- MALE AGE- 50 EMAIL-ID/PHONE NO- 09414779704 DATE- 14/03/2015 Occupation-BUSINESS (RAJ TYPING CENTRE) Address- A/71 MALVIYA NAGAR,JAIPUR