pretotyping primer 4

@Lionzan @PretotypeCo

Pretotyping Primer Series

What the Heck isPretotyping? #4

Leonardo ZangrandoEuropean Pretotyping Agitator

Pretotype.co.uk

@Lionzan @PretotypeCo

PRETOTYPING STORIES

@Lionzan @PretotypeCo

IBM Speech-to-Text

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1980's

Problem: managers need typists to write letters

IBM = typewritersAND mainframes

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1980's

Problem: managers need typists to write letters

IBM = typewritersAND mainframes

@Lionzan @PretotypeCo

1980's

Problem: managers need typists to write letters

IBM = typewritersAND mainframes

@Lionzan @PretotypeCo

What if we built a speech-to-text machine?

We can make it work

and customers told us they would love it!

@Lionzan @PretotypeCo

What if we built a speech-to-text machine?

We can make it work

and customers told us they would love it!

@Lionzan @PretotypeCo

What if we built a speech-to-text machine?

We can make it work

and customers told us they would love it!

@Lionzan @PretotypeCo

Hold on, are we sure?

Let's make an experiment first

Let's build a machine that works

and have customers use it

@Lionzan @PretotypeCo

Hold on, are we sure?

Let's make an experiment first

Let's build a machine that “works”

and have customers use it

@Lionzan @PretotypeCo

Hold on, are we sure?

Let's make an experiment first

Let's build a machine that “works”

and have customers use it

@Lionzan @PretotypeCo

The “working” machine is indeed replaced by a good typewriter hidden behind the wall

How do customers like using it?

@Lionzan @PretotypeCo

The “working” machine is indeed replaced by a good typewriter hidden behind the wall

How do customers like using it?

@Lionzan @PretotypeCo

@Lionzan @PretotypeCo

We just saved ourselves from an

EPIC FAIL!After initial enthusiasm, they won't use it

It was not the right it

@Lionzan @PretotypeCo

Actually, we just saved ourselves from an

EPIC FAIL!After initial enthusiasm, they won't use it

It was not the right it

@Lionzan @PretotypeCo

@Lionzan @PretotypeCo

Actually, we just saved ourselves from an

EPIC FAIL!After initial enthusiasm, they wouldn't use it

It was not the right it

@Lionzan @PretotypeCo

Actually, we just saved ourselves from an

EPIC FAIL!After initial enthusiasm, they wouldn't use it

It was not the right it

@Lionzan @PretotypeCo

to be continued. . .fol low us on

@Lionzan & @PretotypeCoSl ideshare.net / leozan