presented by · ukraine in the heart of europe. canadian ukrainians •over 1.25 million ukrainians...

Irina Kobets,

Director of ICEA,

director@icea.com.ua

ICEF, Montreal 2015

Presented by

Gautham Kolluri, Director

CIP STUDYABROAD.UA

info@studyabroad.ua

Presentation schedule

Gautham Kolluri, CIP STUDYABROAD.UA

• Ukraine & AIEEA

• Graduate Programs

• Challenges and Recruitment Strategy

Iryna Kobets, ICEA Agency

• Current trends

• Popular programs

• High school

• ESL market

Ukraine in the heart of Europe

Canadian Ukrainians

• Over 1.25 million Ukrainians in Canada representing 4% of the population

• Ukrainian immigrants have made a significant contribution to the foundation and development of Canada

• The amount of Ukrainian students in Canadian education institutions is growing every year

Prominent Canadian Ukrainians

Dariya Werbowy

Chantal Kreviazuk Eugene Melnyk Roberta Bondar

Ray Gnatyshyn

Wayne Gretzky

Randy BachmanJessica-TriskoDarden

Association of Education and Exchange Agencies, (AIEEA) Ukraine

• Established in 2012

• Legal Status-Non Profit

• 15 Founder Members from 9 Ukrainian cities

• Majority of the members with 7+ years in business

• Agencies offer International Education and International Youth Exchanges.

Destination countries for education chosen by Ukrainian students

1) Canada 2) Poland

3) USA 4) Great Britain

5) Germany 6) Italy

7) Australia 8) Austria

9) France 10) Spain

- The most popular countries

Language courses

29%

4%

37%

9%

5%16%

2013Canada

USA

Great Britain

Poland

Germany

Other

28%

3%

39%

8%

6%

14%

2014Canada

USA

GreatBritain

Poland

Germany

Other

Language courses

7%

71%

22%

2013

French

English

German

6%

75%

19%

2014

French

English

German

Boarding School enrollment

96% of Ukrainian students are enrolled to the boarding schools

58%23%

12%7%

Most popular countries 2013

Canada

USA

GreatBritain

Other

61%

18%

14% 5%

Most popular countries 2014

Canada

USA

GreatBritain

Other

Undergraduate studies

71%

29%

Type of Educational Establishment

College

University

Undergraduate studies

55%

5%

36%

4%

2013 Poland

USA

Canada

Great Britain

51%

8%

36%

5%

2014 Poland

USA

Canada

Great Britain

Popular professions among Ukrainian students

47%

24%

19%10%

Business

Marketing

Finance

IT

57%26%

17% Hotel &Hospitalitymanagement

Engineering

PR

Most popular specialtiesfor today

Specialties that becomepopular

Graduate studies

50%

15%

10%

10%

10%

5%

Poland

Germany

Chech Republic

Baltic Countries

Canada

USA

Czech Republic

Graduate studies

50%50%Post/Graduate Program

Master Degree Program

Graduate studies

- Majors: Hospitality, Business, Marketing, Engineering etc.

- Average student age has increased: from 20+ to 25+

- Internships and co-op placements are in demand

- Budget destinations are the most popular

- High interest for work options during and after studies

Visa approvals in 2013/2014

• 12% increase in 2014

1261

1418

0

200

400

600

800

1000

1200

1400

1600

2013 2014

Tota

l Vis

as Is

sued

Year

Total Visas Issued

Total Long term student visas

• 6% increase in 2014

855906

0

100

200

300

400

500

600

700

800

900

1000

2013 2014

Tota

l Lo

ng

Term

Stu

dy

Per

mit

s

Year

Total Long Term Study Permits

Total short term study visas

• An increase of 26%

406

512

0

100

200

300

400

500

600

2013 2014

Tota

l Sh

ort

Ter

m S

tud

ent

Vis

as

Year

Total Short Term Student Visas

Long Term Study Permits vs

short Term Student Visas

32%

68%

Long Term Study Permits vs Short Term Student Visas 2013

Total Short Term StudentVisas

Total Long Term StudyPermits

36%

64%

Long Term Study Permits vs Short Term Student Visas 2014

Total Short Term Student Visas

Total Long Term Study Permits

Challenges

Misconceptions:

• Small market

• High visa denial rate due to political situation

• Financial situation of prospective applicants

• Interest in Canada as study abroad destination

• Ukraine is not safe country to visit

Recruitment strategy• Prompt reply to partner agencies

• Timely payment of commissions

• Special prices and discounts for Ukraine

• Scholarships and bursaries

• Online and Social media marketing

• Participation in Education Abroad fairs

• Agent visits-Connect face to email

• Invest to support the top agents

• Webinars for agents and prospective students

• Articulation agreement and Dual degree programs

Thank you for the attention!

Graduate studies

- Majors: Hospitality, Business, Marketing, Engineering etc.

- Average student age has increased: from 20+ to 25+

- Internships and co-op placements are in demand

- Budget destinations are the most popular

- High interest for work options during and after studies