presentazione di powerpoint - european scms summit€¦ · (under armour) in italy • 1,5 mln...
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CASE STUDIES
OUR MAIN FIGURES
TOTAL 69 COUNTRIES
2017: 208 Mln€
OUR PRODUCTS
LOGISTICS:OUR ORIGINAL SETUP (until 2015)
• 20K sqm OWNED DISTRIBUTION CENTER IN BOLZANO
(ITALY) DISTRIBUTING ALL BRANDS ALL OVER THE
WORLD
• 5 MLN UNITS SHIPPED PER YEAR WITH 2 MAIN PEAKS
(70% OF ORDERS IN 2 MONTHS)
• 75% OF VOLUME THROUGH AUTOMATION
• 99,95% OF ORDERS ACCURACY (FY15)
• 100% INTERNAL TEAM (BLUE & WHITE COLLARS)
KEY CHALLENGE…
OUR SWOT & ACTIONS
KNOW-HOW DC SCALABILITY
PROCESSES CONTROL RESOURCES FLEXIBILITY
BASIC PERFORMANCES SPECIALIZED SERVICES
OUTSOURCING MAIN COST DRIVERS: INCREASING RISKS
NEW TECHNOLOGIES BUSINESS FRAGMENTATION VS EFFICIENCY
EDI DEVELOPMENT EXTREME CUSTOMIZATION
S W
TO
FURTHERMORE: WE WERE GROWING = VOLUME INCREASE ( +2MLN UNITS NEXT 3 YEARS)
OUR STRATEGY
OUTSOURCING ?? PRO & CONS FROM OTHER EXPERIENCES
OBERALP WAY: IN 2015 WE HAVE DECIDED TO IMPLEMENT A
MIXED SETUP (INHOUSE + OUTSOURCED) TO BETTER EVALUATE OUR ACTUAL MODEL THROUGH THE CONFRONTATION OF THE
MAIN KPIs.
OUR ACTUAL LOGISTIC SETUP: MIXED
• 1 DC USA/COLORADO SERVING
OUR OWN BRANDS ONLY IN
THE USA AND IN CANADA
• 0,5 MLNS UNITS SHIPPED PER
YEAR
• FULLY OUTSOURCED TO 3PL
• INTERFACED WITH 3PL’s WMS
• STRONG PARTNERSHIP DEAL
(KPIS + BONUS/MALUS)
• 1 DC IN NORTH-WEST ITALY
SERVING ONLY 1 BRAND
(UNDER ARMOUR) IN ITALY
• 1,5 MLN UNITS SHIPPED PER
YEAR
• FULLY OUTSOURCED TO 3PL
• INTERFACED WITH 3PL’s WMS
• STRONG PARTNERSHIP DEAL
(KPIS + BONUS/MALUS)
• 1 MAIN DC IN BOLZANO FOR
OWN AND DISTRIBUTED
BRANDS – ALL CUSTOMERS
WITH EXCEPTIONS (➔)
• 5 MLN UNITS SHIPPED PER
YEAR
• 75% OF VOLUME THROUGH
AUTOMATION
• OWN EMPLOYEES AND WMS
MAIN FINDINGS AFTER 2 YEARS
= OVERALL THE OUTSOURCED SETUP IS BETTER IN PERFORMANCES AND COSTS (OPEX).NEVERTHELESS PART OF THE INTERNAL COSTS ARE BASED ON INVESTMENTS WITH LONG TERM DEPRECIATION (CAPEX)
DETAILS UNIT INHOUSE OUTSOURCED difference % comments
PICKING ACCURACY (DEVIATION vs SHIPPED AT UNIT
LEVEL)% 99,99% 99,98% 0% difference not relevant and both in target
AVG HANDLING TIME SEASONAL ORDERS DAYS 0,80 0,76 5%there is a difference but not relevant for seasonal
orders (not urgent)
AVG HANDLING TIME REASSORTMENT ORDERS DAYS 2,60 2,30 13%significantrly better and relevant in the
outsourced setup
LOGISTIC COST FOR SHIPPED UNIT € >1 <1 39% outsourced setup better but costs vs investments
INCIDENCE OF LOGISTIC COSTS vs TURNOVER % <3 % >3%due diffences at units sales price (35,17€ vs
21,49)
BEST
PERFORMANCES
COSTS
CONCLUSION: OUR NEXT STEPS
1. KEEP OUR DC & DEVELOP THE IN-HOUSE SET-UP FOR OUR OWN BRANDS IN
THE CORE MARKET;
2. USE OUTSOURCED SOLUTIONS TO:
1. HANDLE OUR DISTRIBUTED BRANDS, WHERE WE NEED MORE FLEXIBILITY
AND AGILITY (CONTRACT 5-7 YEARS);
2. HANDLE OUR BRANDS IN OUR EMERGING MARKET (US & CANADA)
3. LEARN/DEVELOP OUR LOGISTIC SKILLS FROM THE OUTSOURCED SOLUTIONS;
4. CONTINUE TO COMPARE THE MAIN KPIs (BASICALLY COSTS AND
PERFORMANCES) TO GET THE RIGHT DIRECTION FOR OUR FUTURE STEPS
FINAL MESSAGE
WE ALWAYS TRY TO KEEP AN HOLISTIC VIEW !
THANKS! DANKE! GRAZIE!
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