presentation vision concepts_with_smes_3nov2015
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Challenge the future
The design of Vision Concepts with smalland medium-sized enterprises
Ricardo Mejia (PhD candidate)
PhD promotors: Prof. dr. P.J. Stappers & Prof. dr. H.J. Hultink, and daily supervisor: Dr. G. Pasman.
Faculty of Industrial Design EngineeringDelft University of Technology, The Netherlands
Presentation for SMEs
Challenge the future
Ricardo Mejia
2
Challenge the future
The project
3
Challenge the future
Content
Situation: SMEs & innovation
Complication: explore the future is far from easy
Solution: design can help, the design of Vision Concepts with SMEs
● The notion of Vision Concepts
● The purpose & benefits of concept visioning for SMEs
● The design technique
4
Challenge the future
Situation / SMEs & innovation
exploiting old ideas exploring new ideas
(Schreyogg and Kliesch-Eberl (2007) & Cornella (2013))
5
Challenge the future
Complication / explore the future is far from easy
6
exploiting exploring
Challenge the future
Solution: design can help / design & the future
Design is closely linked with the exploration of the future (Buijs,1987; Morello, 2000; Evans, 2011; Hekkert, Van Dijk, and Lloyd, 2011)
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Challenge the future
The notion of Vision Concepts
8
Vision Concepts are experimental artifacts made by SMEs, outside of theircommercial portfolio, to explore and communicate a preferable future.
These tangible -future- concepts embody several ideas, which make theideas concrete and actionable.
Challenge the future
Mercedes-Benz F 015 Luxury in Motion, by Daimler AG2015
9
Challenge the future
Bio-digester kitchen island by Philips, 2011
10
Challenge the future
Digicars 2013 by Dunne & Raby
11
Challenge the future
The purpose of concept visioning for SMEs
innovation & communication
12
Challenge the future
The benefits of concept visioning for SMEs
Concept visioning (i) develops capabilities (capabilities to innovate &communicate) for SMEs and (ii) inspires different parties inside andoutside this kind of organizations.
13
Challenge the future
The 3 mindsets behind concept visioning
speculative futurespower of "making"
importance of people
14
Challenge the future
The design technique
15
Challenge the future
The design technique
16
Challenge the future
Thanks!
Ricardo MejiaJ.R.MejiaSarmiento@tudelft.nl
Delft University of TechnologyThe Netherlands
Challenge the future 18
Challenge the future
The design of Vision Concepts with smalland medium-sized enterprises
Ricardo Mejia (PhD candidate)
PhD promotors: Prof. dr. P.J. Stappers & Prof. dr. H.J. Hultink,and daily supervisor: Dr. G. Pasman.
Faculty of Industrial Design EngineeringDelft University of Technology, The Netherlands
Presentation for SMEs
Challenge the future
Ricardo Mejia
2
*
Challenge the future
The project
3
*
Challenge the future
Content
Situation: SMEs & innovation
Complication: explore the future is far from easy
Solution: design can help, the design of Vision Concepts with SMEs
● The notion of Vision Concepts
● The purpose & benefits of concept visioning for SMEs
● The design technique
4
*
Challenge the future
Situation / SMEs & innovation
exploiting old ideas exploring new ideas
(Schreyogg and Kliesch-Eberl (2007) & Cornella (2013))
5
*
Challenge the future
Complication / explore the future is far from easy
6
exploiting exploring
*
Challenge the future
Solution: design can help / design & the future
Design is closely linked with the exploration of the future (Buijs,1987; Morello, 2000; Evans, 2011; Hekkert, Van Dijk, and Lloyd, 2011)
7
*
Challenge the future
The notion of Vision Concepts
8
Vision Concepts are experimental artifacts made by SMEs, outside of theircommercial portfolio, to explore and communicate a preferable future.
These tangible -future- concepts embody several ideas, which make theideas concrete and actionable.
In a way, the CCs of automotive firms seem to be able to combine the two throughshowcasing future exploration in a “vision product” in today’s market place.
/////However, so far this phenomenon has not been studied in-depth. Moreover, although
concept cars are in the automotive industry since 1938, only a few scholars havestudied them (Styhre, Backman, and Börjesson, 2005; Backman and Börjesson,2006; Backman, Börjesson, and Setterberg, 2007; and Buijs, 2012), and even lessliterature can be found with regards to the use of “concept products” or “visionproducts” in other branches of the industry (Ny and Thott, 2005; and Keinonenand Takala, 2010). On having a vision for future products, some more research hasbeen executed in the area of innovation management.
*
Challenge the future
Mercedes-Benz F 015 Luxury in Motion, by Daimler AG2015
9
It is a self-driving luxury saloon car "designed for the far future".
*
Challenge the future
Bio-digester kitchen island by Philips, 2011
10
It is a repositionable kitchen island that is the central hub in the Microbial Homesystem. The island consists of “a methane digester that converts waste intomethane gas that is used to power a series of functions in the home”.
*
Challenge the future
Digicars 2013 by Dunne & Raby
11
It is a repositionable kitchen island that is the central hub in the Microbial Homesystem. The island consists of “a methane digester that converts waste intomethane gas that is used to power a series of functions in the home”.
*
Challenge the future
The purpose of concept visioning for SMEs
innovation & communication
12
*
Challenge the future
The benefits of concept visioning for SMEs
Concept visioning (i) develops capabilities (capabilities to innovate &communicate) for SMEs and (ii) inspires different parties inside andoutside this kind of organizations.
13
A Vision Concept acts as a probe that explore anew territory, the future. In this exploration,designers and businessmen experiment withseveral ideas through sketches and prototypes.In this exploration, SMEs perceive, interpret, andrespond to change, discovering opportunities andrisks in the future, and making decisions aboutthe present. Additionally, a Vision Concept is themain character of a narrative which grabspeople's attention, internally, stimulatingdiscussions about the future; and externally, as astatement of intent, communicating thecompany's' future direction.
*
Challenge the future
The 3 mindsets behind concept visioning
speculative futurespower of "making"
importance of people
14
*
Challenge the future
The design technique
15
*
Challenge the future
The design technique
16
*
Challenge the future
Thanks!
Ricardo MejiaJ.R.MejiaSarmiento@tudelft.nl
Delft University of TechnologyThe Netherlands
Challenge the future 18
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