presentation to se london housing partnership: rsl employment and training forum joe mcloughlin home...

Presentation to SE London Housing Partnership: RSL Employment and Training

Forum

Joe McLoughlinHome Connections

Background on Home Connections

London Based Social Enterprise owned and controlled by a number of central and north London local authorities and RSL’s.Develop web based applications (CBL, online registration, HECS) & Digital Media (Virtual Tours, serious games, microsites and video)

47

32

43

22

05

101520253035404550

1981 2006

Growing Worklessness amongst Social Housing Tenants

Social Tenants in Employment %

Social Tenants in Full-Time Employment %

Drivers for change

1. Housing Employment Connections Background

1. Won tender Feb 2008 – a Ken and Boris project !!

2. Nudge tenants/home seekers to improve life chances through jobs and training

3. 4 key areas

1. Survey to obtain information and generate referrals

2. Mapping local employment providers and presenting information via web

3. Encouraging home seekers/tenants to take action e.g via jobs feed

4. Monitoring activity – for evaluation, follow-up & possibly for behavioural targeting

1. The HECS service plugs into any IT system and is CBL agnostic

2. Large number of employment service providers and JCP & Evaluated by Cambridge University

3. Service designed for self-service and use of ICT (online outreach)

4. An electronic signposting gateway from any CBL / Tenants database to employment services

5. Live from November 2008; extended to further 4 councils & RSLs in last 3 months

9. GLA satisfied and promoting across London

10. Final report issued May 2009 – visit www.home-connections.co.uk for a copy or demo

Mayor of London

HECs Services

1. Worklessness Training Package

2. Mapping ALL local employment services

3. A Survey for Tenants & Bidders

4. Generates Referrals to Advice Agencies

5. DIY tools (Better off Calculator; CV creation)

6. Live London-wide Job Adverts

7. Comprehensive Monitoring of all activity

User Journey – Survey Form

User Journey – Job List

Video diaries of user experience

Online Referral to IAG provider

Monitoring and Evaluation

Results from independent evaluation by Cambridge University Housing Research Team

3,459 (42%) of home seekers wanted help with Jobs and Training

59%

32%

60%

31%

54%

0%

10%

20%

30%

40%

50%

60%

70%

Barnet Camden Haringey Islington Peabody

738

1075

1018

562

66

8,297 home seekers completed online survey

1259

3405

1689 1822

122

0

1000

2000

3000

4000

Barnet Camden Haringey Islington Peabody

Live4/11/8

Live18/11/8

Live20/1/9

Live 25/11/8

Live2/12/8

3,459 (42%) of home seekers wanted help with Jobs and Training

59%

32%

60%

31%

54%

0%

10%

20%

30%

40%

50%

60%

70%

Barnet Camden Haringey Islington Peabody

738

1075

1018

562

66

Home seekers did not want help with Jobs and Training because…

18% 20% 8% 4%

14% 14% 4% 2%

22% 17% 7% 5%

16% 14% 5% 1%

14% 16% 8% 3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Barnet

Camden

Haringey

Islington

Peabody

•Childcare / family commitments – 16%•Health issues – 15%•Lack of skills – 5%•Losing benefits – 2%•No Answer – 53%

3,746 home seekers wanted help with in-work benefits

62%

35%

64%

34%

43%

0%

10%

20%

30%

40%

50%

60%

70%

Barnet Camden Haringey Islington Peabody

780

1205

1087

621

53

2,405 home seekers accessed HECS Jobs and Employment Service Pages.

Represents 70% of home seekers that responded‘yes’ to wanting help about jobs and training

566

702

794

275

68

0

100

200

300

400

500

600

700

800

900

Barnet Camden Haringey Islington Peabody

2,476 hits on Employment Service page7,764 hits on Jobs page

1666

2078

2941

885

194

566

752

885

216

57

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Barnet

Camden

Haringey

Islington

Peabody

Job Hits Employment Services Hits

8,297 home seekers completed online survey

1259

3405

1689 1822

122

0

1000

2000

3000

4000

Barnet Camden Haringey Islington Peabody

Live4/11/8

Live18/11/8

Live20/1/9

Live 25/11/8

Live2/12/8

3,459 (42%) of home seekers wanted help with Jobs and Training

59%

32%

60%

31%

54%

0%

10%

20%

30%

40%

50%

60%

70%

Barnet Camden Haringey Islington Peabody

738

1075

1018

562

66

Further Information

joe.mcloughlin@home-connections.co.uk

07939 825 164

Suite 33, Fonthill Road, London, N4 3HN.

http://twitter.com/homeconnections