presentation to rim tom darlington
Post on 01-Nov-2014
462 Views
Preview:
DESCRIPTION
TRANSCRIPT
Presentation to RIM: Metrics for Success
Tom Darlington @darlo_tIPA Excellence Diploma Unit 4 Brands and Measurement
Overview
Challenges faced by RIM in 2012 and beyond
Metrics to measure success in the future
Summary
Appendix
Competition winning on share of 3rd party innovation – a key driver of consumer demand
Falling consumer demand creates additional pressure from business partners
Reputation of RIM’s data network has been called into question in 2011
These issues have resulted in a 70% reduction in share price, whilst competition are performing strongly
Challenge is about re-igniting innovation and creating momentum for the brand across 3 key segments
1. Internal / Employees
Rebuild Morale
Re-establish innovation culture
2. Third Part Stakeholders
Rebuild advocacy
Encourage collaboration
3. End users
Build desire vs. competition
Customer service and reliability
INTERNAL METRICS
THIRD PARTY METRICS
Retail recommendation
END USER METRICS
B2C Sales
Consumer Buzz
Thompson’s Metric of Metrics – Are we moving in the right direction?
RIM Apple0
20
40
60
80
100
120
140
160
100
150
Score
Score
Source: Simon Thompson (Honda/Last Minute)
Metrics are intended to rebuild RIM from the inside out
Internal Metrics1. Flow State Percentage
2. “Box 3” Resource3. Employee Positivity
3rd Party Metrics1. Angry Birds Lag
2. Retail Recommendation
End User Metrics1. B2C Sales
2. Relative Perceived Quality 3. Consumer Buzz
4. Consumer Satisfaction5. Thompson’s Metric of Metrics
top related