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nike 1st presentation

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REDTEAM

How is Pervasive Information Architecture Different and Better?

How is PIA different?

• It bridges the gap between the physical and digital.

• It’s not just about labels, taxonomies or websites. Now, it’s about working with info to shape meaning and purpose over many domains.

• “We IAs have to have a little more Wurman in our pockets and move beyond the Polar Bear book.”

emily luke
Do you need this quote here and on the next slide?

How is PIA different?

“We IAs have to have a little more

Wurman in our pockets and move

beyond the Polar Bear book.”

How is PIA better?

• Information architectures become ecosystems.

• Users become intermediaries.

• Static becomes dynamic.

• Product design becomes experience design across different media.

More About the PIA Heuristics (directions, not directives)

PIA Heuristic 1: Place-making

Capability of Pervasive Information Architecture to reduce disorientation and increase legibility

• Reduce Confusion

• Build a sense of place

• Increase way-finding across environments

PIA Heuristic 2: Consistency

Capability of PIA to provide and sustain internal and external, in-context, on-task coherence

• To suit the purposes, contexts and people it is designed for

• To maintain the same logic along different media, environments and times in which it acts

Flipping image: http://www.huffingtonpost.com/2010/02/23/flip-book-makes-a-virtual_n_473869.html

PIA Heuristic 3: Resilience

Capability of PIA models to shape and adapt themselves to specific users, needs, and seeking strategies

emily luke
maybe add a couple bullet points under this definition for consistency

PIA Heuristic 4: Reduction

The capability of PIA to minimize the cognitive load and frustration associated with choosing from vast information sources, services, and goods.

• Does NOT reduce options

• Organize and cluster

• Focus and Magnify

emily luke
any way to make this image higher resolution?

PIA Heuristic 5: Correlation

capability of PIA to suggest relevant connections among pieces of information, services, and goods to help users achieve explicit goal.

emily luke
any bullet points here?

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