presentation on kingfisher airlines

OWNER

• VIJAY MALLYA

HISTORY

• Established in the year 2003• Owned by UB(United breweries)• Domestic operations: 9th may 2005with four A320-200s from Mumbai to Delhi• International Operations: started on 3rd sept 2008 from Bengaluru to

London

MISSION

• Kingfisher airlines was started with the mission:( Vijay Mallya’s statement

• "we are committed to achieving our ambition of making Kingfisher Airlines India's largest private airline both in capacity and market share by 2010”

Year ended Passengers carried % Change Average load

factor (%)April 2007 – March 2008 12,414,336 - 61%

April 2008 – March 2009 10,850,359 12.6% 60%

April 2009 – June 2009 2,851,360 - 69%

Kingfisher Airlines Statistics[11]

OPERATIONAL PERFORMANCE

ECONOMY INVOLVED

• Revenue : Rs 5271.04 Cr(US$ 1.14)• Highest market share in India among other

airlines• Sixth in terms of global market

ABOUT KINGFISHER AIRLINES

• India's largest airline • more than 400 flights a day• 5 star rated• More than 100000 passengers in 2009• Areas served : Asia Europe• 63 domestic destinations• 8 international destinations• Operated on Airbus aircrafts

AIRCRAFTS USED

A 319 ATR 72-500

A320-200 A330-200

Aircraft Total Orders

Airbus A319-100 3 —

Airbus A320-200

10

673

10

Airbus A321-2006

—2

Airbus A330-200 5 15

Airbus A350-800 — 5

Airbus A380-800 — 5

ATR 42-500 2 —

ATR 72-50017

388

Total 66 130

SERVICES IN DOMESTIC FLIGHT

KINGFISHER FIRST

KINGFISHER CLASS

KINGFISHER RED

KINGFISHER FIRST

• 48 inch seat pitch and a 126 degree seat recline.

• laptop and mobile phone chargers on every seat

• latest international newspapers and magazines

• steam ironing service on board Kingfisher First

• personalized IFE system with AVOD offering Hollywood and Bollywood movies

• BOSE headphones

• Available on selected Airbus A320 only

KINGFISHER CLASS• The domestic Kingfisher Class has 32-34 inch seat

pitch.• personal IFE systems with AVOD• screen controlled by a controller-console on the

seat armrest• Hindi &English TV channels• Earcup headphones are provided free of cost to

passengers• 17 colour LCD drop-down screens mounted along

with loudspeakers for audio

KINGFISHER RED

• After Kingfisher combined with Air Deccan its name was changed to kingfisher red

• Low cost class on domestic routes• Passengers are given in board meals and cine

blitz magazine.

SERVICES IN INTERNATIONAL FLIGHT

KINGFISHER FIRST

KINGFISHER CLASS

KINGFISHER FIRST (INTERNATIONAL)

• full flat-bed seats with a 180 degree recline• seat pitch :78 inches & seat width : 20- 24.54 inches• Merino wool blankets• a pyjama to change into• five-course meals and alcoholic beverages. • in-seat massagers, chargers and USB connectors.• 17 inch widescreen personal

television with AVOD touch screen controls

KINGFISHER FIRST contd…

• collection of interactive games, a jukebox, Kingfisher Radio with BOSE headphones

• full-fledged bar staffed with a bartender• a full-fledged chef on board• conversion of the seat into a fully-flat bed• mood lighting

KINGFISHER CLASS (INTERNATIONAL)

• seat pitch :34 inches & seat width of 18 inches• seat recline of 25 degrees (6 inches)• modacrylic blankets, full size pillows and • Business class meals.• 10.6 inch widescreen personal television with AVOD

touch screen • reading-lights, play games

KING CLUB

• Frequent-flyer program of Kingfisher Airlines is called the King Club

• Passengers earn king miles every time they fly on an kingfisher

• There are four levels in the scheme: Red, Silver, Gold and Platinum levels

• The latter three are provided with lounge priority check-in, excess baggage allowance, bonus miles

AWARD

• NDTV Profit Business Leadership Award for Aviation.

• India's only 5 Star airline, rated by Skytrax and 6th airline in the world.

• Rated India's Second Buzziest Brand 2008 by The Brand Reporter.

• Ranked amongst India's Top Service Brands of 2008 by Pitch Magazine.

AWARDS contd…

• Voted as India's Favourite Airline.• Rated as Asia Pacific's Top Airline Brand.• Brand Leadership Award.• Economic Times Avaya Award 2006 for

Excellence in Customer Responsiveness.• India's No. 1 Airline in customer satisfaction by

Business World.• Rated amongst India's most respected

companies by Business World.

AWARDS contd…

• Rated amongst India's 25 Innovative Companies by Planman Media in 2006.

• The Best Airline" and "India's Favourite Carrier' in a Survey conducted by IMB for The Times Of India.

• Best New Domestic Airline for Excellent Services and Cuisine by Pacific Area Travel Writers Association (PATWA).

• Service Excellence 2005-2006 for a New Airline by Skytrax.

AWARDS contd…

• Ranked Third in the survey on India's Most Successful Brand launch of 2005 under the Brand Derby Survey conducted by Business Standard.

• Buzziest Brands of 2005 by agencyfaqs and The Brand Reporter.

• Rated amongst the Top Ten Internet Advertisers by Yahoo.• Rated amongst the top ten in the Best Television

Commercial Jingles by NDTV.• Best New Airline of the Year Award for 2005 by Centre for

Asia Pacific Aviation (CAPA) Award in the Asia-Pacific and Middle East region.