presentation on hnw initiatives and customer feedback (2)

PRESENTATION ON HDFC

By : Tanu Chadha

13BSPHH010705

About HDFC Housing Development Finance Corporation Founded in 1977 by Hasmukhbhai Parekh HDFC Bank was incorporated in August

1994 Among the first in new generation

commercial banks Registered office in Mumbai, India Listed in NSE, BSE, NYSE(ADR)

PROFILE OF HDFC BANK

• Type Public • Founded 1994 • Headquarters HDFC Bank , Mumbai, India• Industry Banking, Insurance, Capital

Markets and allied industries • Products Loans, Credit Cards, Savings, Investment vehicles, Insurance etc. • Website www.hdfcbank.com

Vision:To build a World-Class Indian Bank Mission:To provide valued added products and services to customers. To build sound customer franchisesCommitment to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance.

VISION & MISSION

MANAGEMENT OF THE BANK

Board Of DirectorsIndependent Directors• Mr. C.M. Vasudev• Dr. Pandit Palade• Mr. Partho Dutta• Mr. Bobby Parikh• Mr. A.N. Roy• Mr. Vijay Merchant

Non Independent DirectorsMr. Keki MistryMrs. Renu KarnadMr. Aditya PuriMr. Paresh SukthankarMr. Kaizad Bharucha

ORGANIZATIONAL HIERARCHY

Mr. Aditya Puri (MD)

Mr. Naveen Puri (Country Head)

Mr. Govind Pandey (Branch Bank Head)

Mr. Vineet Arora (Zonal Head)

Mr. Vikas KochharCluster Head

Mr. Rattan SinghBranch Manager

Mr. Ajay ChoudharyHead Relationship Manager

Miss Bharti Thakur

(RM)

Mr.Kunal Raheja(RM)

Mr.Amit Jindal(RM)

Mr. Harsehaj Sarang

(RM)

Mr.Harsh Kanojia

(RM)

(SEC

TOR

8 BR

ANCH

)

BANKING INDUSTRY ANALYSIS

MICHAEL PORTER ANALYSIS

PEST ANALYSIS

PoliticalEconomicalSocialTechnological

SWOT ANALYSIS OF HDFC

STRENGTHS WEAKNESS

OPPORTUNITIES THREATS

MAJOR PRODUCTS OF HDFC

•SAVING REGULAR ACCOUNT•SAVING ACCOUNT PENSION•SAVING MAX ACCOUNT•SENIOR CITIZEN SAVING ACCOUNT•KIDS ADVANTAGE ACCOUNT•FAMILY SAVING GROUP•NO FRILLS ACCOUNT•WOMEN SAVING ACCOUNT

1. Net Banking2. Phone Banking3. Mobile Banking

DIRECT BANKING CHANNELS

1. IMPERIA

2. PREFERRED

3. CLASSICHNW PROGRAMS OF HDFC

A survey was done on 465 customers by personal interview in which some questions were asked.

A questionnaire was prepared of 14 questions with consideration of company guide.

RESEARCH METHODOLOGY

1. 35% people associated from 6months to 2years

2. Competitors: SBI, AXIS Bank, ICICI Bank

3. Excellent service.

4. Footfall because of personalized advice from RM’s.

5. 26% belongs to Classic and 31% to Imperia.

6. RMs play an important role in HNW Client Management

7. Personalised banking service are excellent

8. Not so satisfied with the interest rates

9. Customer Loyalty is low

FINDINGS

1. Increase in virtualization to reduce the waiting time 2. Loan Liabilities should be given more stress3. There should be an improvement made in interest rates so that they are competitive enough according to industry standards.4. During the interaction with the customers most of them wanted that Mobile SMS should show remaining balance5. Looking for the other potential customers and designing products according to their needs and requirements

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