presentation on blackberry

GROUP NO.4

Fatima Asghar BB-10-01

Waqar Akhtar BB-10-02

Usama Shahzad BB-10-15

Saira Ejaz BB-10-21

Seema Naz BB-10-27

Meher Ghousia BB-10-31

Waheed-ul-hassan BB-10-54

Waseem Akhtar BB-10-70

CONTENTS

RESEARCH IN MOTION HISTORY/EVOLUTION OF MAJOR BLACKBERRY

MODELS WHAT CAN YOU DO WITH A BLACKBERRY? KEY FEATURES OF BLACKBERRY SYSTEM SOME RECENT BLACKBERRY MODELS HOW BLACKBERRY TECHNOLOGY WORKS? COMPARISON OF ALTERNATIVE TECHNOLOGIES BLACKBERRY’S TABLET PC PLAYBOOK ANNOUNCED BLACKBERRY SERVICES BEING OFFERED BY

DIFFERENT TELECOMMUNICATION COMPANIES IN PAKISTAN

TESTIMONIALS FREQUENTLY ASKED QUESTIONS

RESEARCH IN MOTION

Telecommunication and wireless device company.

Designer, manufacturer and marketer of innovative wireless solutions for mobile communications.

E-mail, phone, SMS messaging, Internet and intranet-based applications.

HISTORY

Founded in 1984 in Waterloo, Ontario, by Mike Lazardis

Lazardis serves RIM as its President, and co-CEO along with Jim Balsillie

For several years the company worked for industrial automation

By 1991, RIM was developing software to support a complete wireless e-mail system

It also produced a software developer's kit (SDK)

1996, manufacturers started focusing on developing smart pagers

RIM's pocket-sized smart pagers let users exchange pages, e-mail, and Internet messages via either network

Released commercially in 1997, was the Inter@ctive pager.

PRODUCTS OF RESEARCH IN MOTION

1) INTER@CTIVE PAGER:

Introduced in 1995

Also known as the RIM-900

Introduced wireless users to

• peer-to-peer Delivery sending faxes

• Text and speech messages

• telephone

2) BlackBerry The other line of RIM products is the popular

BlackBerry

- BlackBerry is an “always on” wireless solution which enables easy remote access to email, calendar functions and corporate data.

Additional features:

-An inbuilt telephone -Web access via WAP

BlackBerry uses:-GPRS -High-speed wireless data networks

HOW BLACKBERRY GOT ITS NAME?

The tiny keys on RIM's older devices resembled a group of seeds

The team then considered a variety of seeded fruits and vegetables before ultimately deciding on "BlackBerry”

Plus, RIM's devices were largely colored black

HISTORY/EVOLUTION OF MAJOR

BLACKBERRY MODELS

PAGER MODEL

The first BlackBerry device was a two-way pager

Called the ‘850’

Introduced in 1999

Was NOT a full-service phone

Had HTML capabilities

5000 AND 6000 SERIES BLACKBERRY PHONES (MONOCHROME JAVA

BASED MODELS)

Released around 2002

First Blackberry phones to run Java to transmit data (including e-mail)

over the 2G network

Monochrome phones

Geared towards the business professionals

7000 SERIES BLACKBERRY

PHONES (FIRST COLOUR MODELS)

First coloured Blackberry

For a more PC-like experience when connecting to Internet

16 MB models

7290 was the first model that offered Bluetooth

7100 SERIES BLACKBERRY PHONES

(FIRST SURETYPE MODELS)

Predictive texting with 2 keys per button, instead of QWERTY keyboard

First phones to really be marketed to the average consumer rather than to the business professional

8000-9000 SERIES BLACKBERRY

(RECENT CONSUMER MODELS)

Aggressively marketed to the average consumer

Features:

• Built-in cameras

• Wi-Fi

• microSD memory card slots etc

OUTSTANDING MODELS WITHIN THIS SERIES

INCLUDE

Pearl Curve Bold Storm

BlackBerry was primarily the tool of high-powered business professionals

Now it is no longer solely for professionals

Average user is interested in the using smartphones to for tasks:

• accessing the Internet

• connecting to GPS

• and taking/sharing photos with the phone

The BlackBerry Ad. which shows the entry and spread of average consumer users in the market

WHAT CAN YOU DO WITH A BLACKBERRY?

STAY CONNECTED WITH YOUR E-MAIL

Email is automatically “pushed” to your handheld

User can:

Receive copies of all email

Reply, forward, save and delete mail from your inbox

Compose new email using the handheld address book

View attachments

Add, remove or rename folders right from their smartphone

STAY ON TOP OF YOUR CALENDAR,

TASKLIST AND ADDRESS BOOK

Changes you make to your handheld calendar are automatically updated on your desktop calendar and vice versa

User can:

Initiate, accept or decline meetings

Invite attendees

A professional can do free/busy lookup

Likewise, Blackberry’s tasklists and contact information automatically stays up-to-date with the information on their computers

MAKE PHONE CALLS, ACCESS VOICE SERVICES & EXCHANGE TEXT MESSAGES

Hands free conversation allows multi-tasking

Voicemail, call waiting, conference calling and call forwarding

Exchange text messages with other SMS-enabled devices

ACCESS WEB BASED INFORMATION SERVICES

Retrieve information from WAP enabled websites:

• Up-to-date stock

• Quotes

• News

• Travel

• Entertainment media and weather reports

Own browser but other browsers (e.g) Opera Mini can also be downloaded

ACCESS CORPORATE DATA

Extend enterprise applications

- Important applications, intranet or Internet sites

- Inventory updates and scheduling information

- Billing, order and account data

DOCUMENT AND FILE ACCESS

Users can

Find local and remote files and open, view, edit save, or email files directly from their BlackBerry® smartphone, to colleagues and customers while on the go

Files formats such as: JPEG, Adobe® PDF, Microsoft® Word, Microsoft® Excel® and Microsoft® PowerPoint®

INSTANT MESSAGING

Web-based instant messaging, (e.g) Windows live messenger or Yahoo messenger.

Enterprise instant messaging; A business firm’s own local instant messaging service.

BlackBerry® Messenger

BLACKBERRY MESSENGER

Allows real-time communications between BlackBerry Smartphone users.

Add contacts

Send and receive messages with unlimited length.

Create discussion or chat groups; so that multiple BlackBerry devices communicate in a single session

Choose a personal BBM display picture and status.

Real-time confirmations when messages are delivered and read.

Share photos, videos and more with multiple contacts at once

SOCIAL NETWORKING

Social networking applications are available for BlackBerry® smartphones that provide access to Facebook®, Flickr™ or MySpace® on the go

HAVE ALL THE DIRECTIONS

Built-in GPS on hand with BlackBerry® Maps

BLACKBERRY APP WORLD

Such applications may include:

Language translators

Games

Radio

Weather reporter

KEY FEATURES OF BLACKBERRY SYSTEM

INTEGRATION WITH EXISTING

CORPORATE EMAIL ADDRESS

BlackBerry acts as a wireless extension of your Microsoft Outlook e-mail mailbox

You only have one mailbox to manage

PUSH TECHNOLOGY

Designed to deliver messages and information to BlackBerry® smartphones in seconds

BlackBerry Enterprise Server

New e-mail, Calendar updates, etc.

USER

pushes

For a professional user

BlackBerry internet Server

E-mails, notifications of social networks and instant messaging

USER

pushes

Individual personal user

PUSH TECHNOLOGY

ALWAYS ON

User doesn’t need to connect to the internet, it is always on

There is no need to dial in to check for new messages

PRACTICAL, EASY TO USE HANDHELD DEVICE

No need to attach to an external modem or telephone line

A full keyboard which makes data entry much simpler

a Thumb operated trackwheel which operates much like a computer mouse

Easy to read backlit monochrome or full color screen

CENTRALISED MANAGEMENT AND SECURITY

The BlackBerry Enterprise Server supports an industry-leading security standard called Triple DES

Sending and receiving confidential information wherever you go

The server software and Microsoft Exchange allow centralized management and support

INTEGRATED MOBILE PHONE

Telephone and email services

BlackBerry can reduce the need for user to carry a separate mobile phone, pager and PDA

Media player, camera, e-reader, GPS system etc

Advanced technology that provides a faster typing experience

TYPING TECHNOLOGIES

SURETYPE TECHNOLOGY

An innovative keyboard technology

Traditional phone keypad + QWERTY keyboard

Compose messages using single-handed operation

Includes intuitive software with a word list of over 35,000 words

SUREPRESS TECHNOLOGY

Fingertip becomes the cursor

Prevention of accidental opening of applications

OPERATING SYSTEM FOR BLACKBERRY

BlackBerry OS

Developed by RIM

The OS 6 is the latest

BLACKBERRY DESKTOP MANAGER

SOME BLACKBERRY MODELS

BLACKBERRY STORM 9550

BLACKBERRY PEARL 9100

BLACKBERRY CURVE 8900

BLACKBERRY BOLD 9700

BLACKBERRY STYLE 9670

BLACKBERRY TORCH 9800

COMPARISON OF ALTERNATIVE TECHNOLOGIES

IPHONE VS. BLACKBERRY

iPhone 3G SIZE: - Slim

OPERATING SYSTEM - Functional Mac OS X

Unix-based computer system

KEYBOARD AND USER INTERFACE

- Virtual keyboard

BlackBerry Bold

- Not slim, but larger keyboard

- Blackberry’s own software

- Real buttons

iPhone 3G FEATURES OFFERED

- Has an edge on the multimedia features

BUSINESS USE

- Needs more testing with its security

- No push e-mail

BlackBerry Bold

- Photo and video editing and sharing features not originally offered

- Perfect desktop extension, with better security

- Specializes in push e-mail

iPhone 3G (16 GB)

TARGET MARKETS

- Those individuals who favour media

PRICE

- Rs. 45,000

BlackBerry Bold (16 GB)

Initially it was for professionals only, but now also popular among average consumers

- Rs. 38,000

IPHONE AND BLACKBERRY’S RIVALRY

BLACKBERRY PEARL 8110 VS. NOKIA E52

VS.

NOKIA E52

Price:Rs. 21,200

NOKIA E52

BLACKBERRY PEARL 8110

Click icon to add picture

Price:Rs. 21,200

PEARL 8110

BLACKBERRY STORM(9500) VS I-MATE(9502)

vs.

vs.

-No secondary (front facing) camera-Virtual keyboard-Display size 3.25 inches- Battery Talk time: Up to 5 h 30 min-Push e-mail -Price: Rs. 55,000

-Secondary camera present-QWERTY physical keyboard-Display size: 2.8 inches- Battery Talk time: up to 4 h 20 min- No push e-mail- Price: Rs. 67,000

I-MATE

COMPARISON BETWEEN ANDROID AND BLACKBERRY OPERATING SYSTEM

ANDROID (OPEN SOURCE, APACHE)

The software suite includes:

• Maps, Calendar, and Gmail, and a full HTML web browser

Third-party applications also available via the Android Market

Six releases; Android 1.0, 1.5, 1.6, 2.0, 2.1 and 2.2

RIM BLACKBERRY OS (CLOSED SOURCE,

PROPRIETARY)

The operating system

• Provides multi-tasking

• Supports specialized input devices; the trackwheel, trackball, the trackpad and touchscreen

• Supports corporate email

• Allows complete wireless activation

• Synchronization with Microsoft Exchange

Releases of BlackBerry OS have reached OS 6 from OS 1

Android BlackBerry

VISUAL COMPARISON

BLACKBERRY’S TABLET PC

“PLAYBOOK” ANNOUNCED

PLAYBOOK

First all business centric Tablet PC in the market

7-inch wide screen

Both rear and front cameras

HD display

Both WiFi and Bluetooth connectivity features

QNX software

FEATURES OF TABLET PC

Ground breaking speed

Web without limits

Video conferencing

Best in class media

Portable and super convenient

Rich application ecosystem

AMPLIFY YOUR BLACKBERRY EXPERIENCE:

Pair BlackBerry® PlayBook™ with a BlackBerry smartphone* via secure Bluetooth® connection for full access to:

• Push technology

• Email, calendar, BBM™, tasks, documents and more

• BlackBerry security and data efficiency

BLACKBERRY SERVICES BEING OFFERED BY DIFFERENT TELECOMMUNICATION COMPANIES IN PAKISTAN

MOBILINK BLACKBERRY

PACKAGE PLAN

BLACKBERRY CHARGES

BIS (Business internet service)

Rs. 1000 per month Line Rent

Optimail Rs. 200 per month Optimail Line Rent Plus 10 paisa per KB

TELENOR BLACKBERRY

Rs. 1,000 + tax (monthly fee)

Additional Security Deposit - Rs. 2,500

ZONG BLACKBERRYRs. 1000 + tax (monthly fee)

Additional Security Deposit- Rs. 500/- only

WARID BLACKBERRY

Rs. 1000 + Tax (monthly)

UFONE BLACKBERRY

Rs. 900 + Tax (monthly)

TESTIMONIALS (BLACKBERRY USERS)

"BlackBerry helps me manage work and make critical decisions from just about anywhere”.

- Atif Khan (President & CEO LMKR Technologies)

"BlackBerry provides a virtual office, on the move!“

- Shahzada Dawood (Chief Executive Dawood Hercules Chemicals Ltd)

"Valuable time saved and important decisions made while on the move"

- Aftab Manzoor (Preident, MCB)

"BlackBerry ® allows me to be in control all the time“

- Nadeem Hussain (President & CEO, Tameer Micro Finance Bank)

"BlackBerry® enables me to be fully informed“

- Rizwan U. Khan (Country Manager, Pk and Afghanistan, Coca-Cola Export Corporation)

“I can’t imagine life without BlackBerry”

- Najam Sethi (Chief Editor, Daily Times and Friday Times)

"Truly connected at all times“

- Hassan Mansha (Executive Director, Nishat Mills)

"Important decisions made while on the move“

- Javed Saifullah Khan (Chairman, Saif Group)

FREQUENTLY ASKED QUESTIONS!

HOW DOES A BLACKBERRY™ BASICALLY WORK?

BlackBerry™ works on the GPRS network. Via the GPRS network

your mails are sent and received from your BlackBerry™

handheld

DOES IT WORK OFFLINE, EVEN WHEN GPRS CONNECTIVITY IS ZERO?

No, it does not work offline. You will have to be in GPRS/EDGE

coverage area. Offline you will be able to read old e-mails in your

mailbox

CAN I OPEN ATTACHMENTS USING A BLACKBERRY? CAN I EDIT/MODIFY THESE ATTACHMENTS AND RE-EMAIL THEM?

Yes, you can open Word, Excel, PowerPoint, PDF, GIF and JPEG attachments

using a BlackBerry™. You cannot edit the attachments with the standard

applications of the BlackBerry™; however, there are third party applications,

which are available on the Internet that allows you to edit attachments

CAN I DOWNLOAD ATTACHMENTS FROM MY WEB BASED EMAIL WHILE SURFING ON INTERNET USING MY BLACKBERRY™?

Yes, you can download Microsoft Office text based attachments,

PDF, JPEG and GIF files

CONCLUSION

Vendor

Origin and history of the product line

User activities

Distinctive characteristics

The smartphone models and their specifications

How the BlackBerry technology works

Comparison with other Smartphones

Tablet PC

Service providers of Pakistan

Testimonials

The frequently asked questions

BLACKBERRY IS NOT JUST A PHONE, IT’S A SOLUTION!