presentation by anurag batra, businessworld @great indian marketing weekend

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Annurag Batra, Chairman, Businessworld gave a keynote talk cum presentation on Marketing in 2020 at Great Indian Marketing Weekend. Here are the insights and experiences.

TRANSCRIPT

The Great Indian

Marketing Weekend

Presented by

ANNURAG BATRAChairman, BW|Businessworld

www.gimw.in

13-14 June 2014 | Fri-Sat

Who is Youth?

APPLE THINK VIDEO

Youth,

A Person who have an idea and dare to start that idea

Youth as Futuristic

Young people should be at the forefront of global change and innovation. Empowered, they can be key agents for development and peace. If, however, they are left on society's margins, all of us will be impoverished. Let us ensure that all young people have every opportunity to participate fully in the lives of their societies.

Kofi Annan

The youth will have to compete with sporting spirit. Youth must be sportive and competent

enough to face challenges of the World. Just look at the spirit of Indian cricket Team.

Young people are full of vibrant ideas. When properly motivated and

sufficiently guided they want in their life.

YouthThe Power

GrandeurshipSmall is no longer beautiful. Youth must dream big.

DAVID vs GOLIATH

YOU HAVE TO BE A BLENDERHR, ADMIN, IT, FINANCE, CUSTOMER CARE, SALES, MARKETING…

YOU

YOU PREPARE TEAM BUILDING FOR OTHERSNO VACATION FOR YOU!

DAVID vs GOLIATH

YOU CAN NOT BLAME ANYONEBUT ANYONE CAN BLAME YOU

DAVID vs GOLIATH

FLEXIBLE SCHEDULE / TIME / WORKING STYLE

YOU ARE YOUR OWN BOSS

DAVID vs GOLIATH

ENJOY THE STRESS

STEP OUT OF THE BOX

Is the youtha strategic or a tactical opportunist?

DAVID vs GOLIATHHOW TO DEAL WITH IT?

DAVID vs GOLIATHHOW TO DEAL WITH IT?

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

SET YOUR GOAL• CLEAR• ATTAINABLE• TRACKABLE

“If your goals can no longer be tracked, then it is no longer a goal”

• WRITE IT OUT

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

PASSION

Think for your Nation benefits first,Don’t worry, your benefits will automatically come after.

NATIONYOUR

FIRSTLATERBENEFITS

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

BE PATIENCE

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

Does Your PowerPoint Have Power?

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

TAKE RISK

BOOK RECOMMENDED

TAKE THE RISKBen Carson

THAT CAN HAPPEN?

BEST THINGS WORST THINGS

1. 2.3.

1. 2.3.

DO

1. 2.3.

1. 2.3.

NOTDO

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

BUILD YOUR RELATIONSHIP

• Join Networking party/Conference• Join Difference Type of association• Share your knowledge freely• Do good job for your client• Get familiar with the term of

“Personal Brand Reputation”

BOOK RECOMMENDED

NEVER EAT ALONEKeith Ferrazzi

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

JUST GET STARTED

• I will do it!• I have a plan…• I’m waiting for…• I have to do (something) first

DAVID vs GOLIATHPASSION

MAKE US STRONGERKEEP YOU BELIEVE

MOTIVATE YOU & OTHERHELP YOU RE-INVENT

IMAGING OUR WHOLE LIFE ISA DAY GO TO FISHING LAKE• 8 HOURS = 80 YEARS• WE CAN’T TAKE THE FISH BACK HOME• NO MEDAL FOR THE WINNER

ALL WE CAN/SHOULD DO IS

enjoy our fishing time!

ANNURAG BATRA Chairman

BW | Businessworld & exchange4media groupanurag.batra@businessworld.in abatra@exchange4media.com

Facebook: facebook.com/gimwin

Twitter: twitter.com/gimw14

Website: www.gimw.in

Thank You

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