presentation at chase 2010 by john martinez shocklogic

Top 5 event technology trends for 2010 “what every event manager should know"

By John MartinezManaging Director Shocklogic Global Ltd

john@shocklogic.com

1. Online event communities 2. Speaker management3. Onsite event registration4. Website vs. mobile web vs. SMS5. The added value of using barcodes

Top 5 event technology trends for 2010 “what every event manager should know"

John Martinez, Managing Director, Shocklogic Global Ltd

Is this the year 2010?

1 2

4%

96%1. Yes

2. No

What choice best describes what you do?

1 2 3 4 5 6

14%

9%5%

9%

0%

63%1. Event organiser

2. Association

3. Charity

4. Government

5. Supplier

6. Other

From the following areas which is of more interest to you?

1 2 3 4 5 6 7

28%

4%

30%

15%

6%

4%

15%

1. Online event communities

2. Speaker management

3. Onsite event registration

4. Website vs. mobile web vs. SMS

5. The added value of using barcodes

6. None

7. All of the above

1. Online event communities 2. Speaker management3. Onsite event registration4. Website vs. mobile web vs. SMS5. The added value of using barcodes

Top 5 event technology trends for 2010 “what every event manager should know"

John Martinez, Managing Director, Shocklogic Global Ltd

• Online Communities? (Social/Professional Networking)

• Online EVENT Communities? (Social/Professional Networking)– Extend event life cycle– Expand event experience

Social networking for your events in 2010

1 2 3

8%

55%

37%1. Not of interest

2. Already using tools

3. Looking to implement

1. Online event communities 2. Speaker management3. Onsite event registration4. Website vs. mobile web vs. SMS5. The added value of using barcodes

Top 5 event technology trends for 2010 “what every event manager should know"

John Martinez, Managing Director, Shocklogic Global Ltd

• Speaker management– Communities, presentation builders, speaker room software

1. Online event communities 2. Speaker management3. Onsite event registration4. Website vs. mobile web vs. SMS5. The added value of using barcodes

Top 5 event technology trends for 2010 “what every event manager should know"

John Martinez, Managing Director, Shocklogic Global Ltd

• Onsite event registration– Self registration (Equipment, process, staff, solutions)– People flow– Efficiency – Badge Pre-print vs Print-On-Demand

• Onsite event registration– Self registration (Equipment, process, staff, solutions)– People flow– Efficiency – Badge Pre-print vs Print-On-Demand

• Onsite event registration– Self registration (Equipment, process, staff, solutions)– People flow– Efficiency – Badge Pre-print vs Print-On-Demand

1. Online event communities 2. Speaker management3. Onsite event registration4. Website vs. mobile web vs. SMS5. The added value of using barcodes

Top 5 event technology trends for 2010 “what every event manager should know"

John Martinez, Managing Director, Shocklogic Global Ltd

• Websites vs Mobile web vs SMS– Smart phones (Rich Mob Web Browsers, wireless broadband, SMS, Intelligent cameras)

• Websites vs Mobile web vs SMS– Smart phones (Rich Mob Web Browsers, wireless broadband, SMS, Intelligent cameras)– Augmented Reality: (AR is a term for a live direct or indirect view of a physical real-world

environment whose elements are merged with (or augmented by) virtual computer-generated imagery- creating a mixed reality.)http://www.youtube.com/watch?v=U2uH-jrsSxs&feature=player_embedded

• Websites vs Mobile web vs SMS– Smart phones (Web enabled, SMS, Intelligent cameras)– Augmented Reality: (AR is a term for a live direct or indirect view of a physical real-world

environment whose elements are merged with (or augmented by) virtual computer-generated imagery- creating a mixed reality.)http://www.youtube.com/watch?v=U2uH-jrsSxs&feature=player_embedded

– www.visiontree.com

• Websites vs Mobile web vs SMS– Smart phones (Rich Mob Web Browsers, wireless broadband, SMS, Intelligent cameras)– Augmented Reality: (AR is a term for a live direct or indirect view of a physical real-world

environment whose elements are merged with (or augmented by) virtual computer-generated imagery- creating a mixed reality.)http://www.youtube.com/watch?v=U2uH-jrsSxs&feature=player_embedded

– www.visiontree.com

- www.core-apps.com

– Alerts: Don’t get lost or be late again– Friends: Find, track, tweet– Schedule– Video and news feeds all year– Interactive tracking– Where are you in the exhibition and which exhibitors you are close to.– Route to next destination– Exhibitor info: Products, literature– Send emails– Tweet business contacts

• Websites vs Mobile web vs SMS– Smart phones (Rich Mob Web Browsers, wireless broadband, SMS, Intelligent cameras)– Augmented Reality: (AR is a term for a live direct or indirect view of a physical real-world

environment whose elements are merged with (or augmented by) virtual computer-generated imagery- creating a mixed reality.)http://www.youtube.com/watch?v=U2uH-jrsSxs&feature=player_embedded

– www.visiontree.com

– www.chirpe.com - www.core-apps.com - www.loopt.com

Do you own a smart phone?

1 2

55%

45%1. Yes

2. No

How relevant is mobile technology for your events in 2010

1 2 3

30%

58%

12%

1. Not relevant

2. Very relevant

3. Undecided, need to find out more

1. Online event communities 2. Speaker management3. Onsite event registration4. Website vs. mobile web vs. SMS5. The added value of using barcodes

Top 5 event technology trends for 2010 “what every event manager should know"

John Martinez, Managing Director, Shocklogic Global Ltd

• The added value of using barcodes– Barcode technology is mature and evolving– Lead retrieval, access control, access security– 1D Barcodes, 2D Barcodes, QR Codes

• The added value of using barcodes– Barcode technology is mature and evolving– Lead retrieval, access control, access security– 1D Barcodes, 2D Barcodes, QR Codes

• The added value of using barcodes– Barcode technology is mature and evolving– Lead retrieval, access control, access security– 1D Barcodes, 2D Barcodes, QR Codes– NFC (Near Field Communication) Technologies

How relevant is barcode/lead retrieval technology for your events in 2010

1 2 3

50%

26%24%

1. Not relevant

2. Very relevant

3. Undecided, need to find out more

Now ... Lets chat!

Now ... Lets chat!(Meaning ... You ask questions)

Thank you!john@shocklogic.com