presentation 16 may morning semantic linking rutger verhoeven

Social Video Live Player

Live distribution of related content

from diverse sources

Rutger Verhoeven

Managing Director of Digital Media |

VARA Broadcasting company

Social Video Live Player

Online player that rocks the cradle and will change the way we watch television

Trends and background

• Although regular tv-watching grows, more and more people watch tv-content on demand

• Traditional tv-watcher grows older (NL aver. 59+)

• People watch more and more fragments

• People watch more and more on mobile devices

• People share more and more about what they watch –they become curators

• People decide what to watch by advice on social media by their social network

• Social program guides are coming to town

• TV becomes social

Social Video Live Player

Live subtitles (TT888) xml-stream is interpretated and creates tags/keywords

These tags/keywords are the basis of suggestions of related content from different sources

functionalities

Programm indication, date

Help, preview, fullscreen

Chat

Archive

Chat

Social Login

Related content

Play related content

Why

• Contact with (target)audience

• Relevance as broadcaster

• New technologies, ‘first’ mover

• Eager to learn from new posibilities

• Insights in metadata, search and preferences

Next steps / opportunities

• Gameplay – Waisda? - crowdwisdom

• Social profiles, suggestions, based on

willingness of sharing

• Relevance optimization of suggestions

• Live suggestions from ‘VIP’s’ (human vs. bots)

• Non-live speech-recognition