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Social Card

Prof. Dr. Cristiano André da Costa Universidade do Vale do Rio dos Sinos – UNISINOS

cristianocosta.com.br

SOCIAL CARD

• Social Card is based on a formula

• Provide context-aware services based on the smart card use

– communication, additional functionality, virtual services

SOCIAL CARD

• TUI Smartcard – Smartcard based on NFC Technology

– Identification / Token

– Communication and Service Access Tool

– Community composed by many Univerisites

– Payment Card

– Mobile App

– Relationship

– Channel …

SOCIAL CARD

• So

– Physical Social Networks

• Colleagues in a course, university, activity …

• Friends

• Teachers …

– Virtual Social Networks

• Facebook

• Twitter

• Foursquare

• LinkedIn …

SOCIAL CARD

• Spontaneous Social Networks

– A social network based on a context

• Location-based

• Event-based

• Profile-based

• Activity-based

• …

SOCIAL CARD

• Physical device with an App

– Interaction

– Notification

– Authorization

– Context-detection

– …

• In the future TUI may be integrated

SOCIAL CARD

SOCIAL CARD =

A World of possibilities…

SOCIAL CARD

Integration

• Facebook, Twitter, LinkedIn, Instagram, Foursquare, ... associated with the smart card

• Possibility of integrating contacts and services of the social networks with contacts and services of the University

SOCIAL CARD

Dynamic Groups

• My colleagues in a specific course

• My Facebook friends in the library

• My LinkedIn contacts now present in the Campus

• …

SOCIAL CARD

Check in

• When using the smart card automatic check in in a social network

• Foursquare

• Facebook

• Leave / Receive message in a specific use

SOCIAL CARD

Location

• Dynamic Groups Location

• Trail, habits and context-aware services

• Routes (times, distances, best route, ...)

• Call friends / groups

SOCIAL CARD

Welcome pal!

• First use of the smart card in a specific day

– Agenda

– Restaurant Menus

– News

– Promotions

– ...

SOCIAL CARD

Gaming and Gamification

• Games using TUI that integrate the real world with the virtual world

• Cooperation and collaboration of people using games

• Explore concepts of gamification associated with the Social Card

SOCIAL CARD

The University as a Spontaneous Social Network

• A layer of virtual services on top of physical services

– Based on context, such as location and profile

• Community can share content and services

• Many layers of spontaneous social networks

– Faculty, Departments, Events, …

SOCIAL CARD

Concluding Remarks

• Smart card is a powerful tool for communication

• Combination with mobile devices bring more features

• Future: Plastic? SIM Card? App? Beacon? Wearable?

• Ubiquitous computing

Social Card

Prof. Dr. Cristiano André da Costa Universidade do Vale do Rio dos Sinos – UNISINOS

cristianocosta.com.br

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