present status of indian advertisements

PRESENT STATUSOF INDIAN

ADVERTISEMENTS

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General Meaning

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

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History of Indian Advertisement

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It started with hawkers calling out their wares right from the days when cities and markets began.

18th century • Concrete advertising history begins with classified advertising.• Ads appear for the first time in print in Hickeys Bengal Gazette, India's first newspaper (weekly).

• By the end of this century, Ads appeared in newspapers in the form of lists of the latest merchandise from England..

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19th century •Many advertising agencies came into existence B. Dataram & Co. Mumbai, being the oldest existing agency of that time.•Besides Indian, Foreign Advertising agencies also began to enter Corporate Advertising started in fifties. Creative Revolution in sixties. Glued to television by the end of this century.

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Indian advertising Industry which has an estimated value of Rs 300 billion has made the jaws drop recording a growth of 8 per cent in 2014.

Indian advertising industry is talking business today and has evolved from being a small-scale business to a full-fledged industry.

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Best Marketing Companies of India in 2014

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Top 10 Categories of Ad`s(TV)

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Top 10 Categories of Ad`s(Print Media)

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Total Ad Spending By Media Industry

(2012) (2013)

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New seasons of Big Boss, newer formats like Master Chefs, Celebrity programs, Blockbuster Movies, Award shows, Dance programs, etc.,- the list just increases. Approximately 20% of total programming time is devoted to Reality shows today, up from 16% in 2010. These shows have high input costs and thus higher advertising costs.

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Star Plus Colors

Master chef Khatron ke Khiladi

Voice of India Big Boss

Zara Nachke Dikha India`s got talent

Sach Ka Samana Chak Dhoom Dhoom

Perfect Bride

Aap Ki Kacheri

Zee Tv Sony

Dance India Dance Indian Idol

Saregama Challenge Jhalak Dikhla Jah

Sa Re Ga Ma L`il Champs KBC

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Perks enjoyed by Indian Ad Industries

The advertising industry in India has several competitive advantages:

• India has a rich pool of strategic planning, creative and media services personnel: Indeed, Indian advertising industry has been exporting senior-level talent to many countries, particularly to the Gulf, South-East Asia, China, the UK and the US. Indian talent is recognized and respected in global agency networks.•No other country has access to so many trained management graduates who can provide strategic inputs for brand and media planning.• Indians are multicultural: we learn at least two languages and that gives us ahead start in understanding cultural diversity.

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• Most of the top 20 agencies in India have a global partner or owner, which should provide an immediate link to global markets.

• Our production standards in TV and print have improved: With a vibrant animation software industry, we have access to this area of TV production.

• India's advanced IT capabilities can be used to develop Web-based communication packages for global clients.

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Quiz Time

Find the Product from its Slogan:

1.Jee Lalchaye Raha na jaye

2.Eat healthy, think better

3.Good People to Bank with

4.The Complete ManBishop Cotton College- 1 year Mcom 15

• Answers:1.Alpenliebe chocolate

2.Britannia

3.Union bank

4.Raymond

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Brand Logo

See the logo and find the brand:

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• Answers:

1.Bishop cotton institute

2.Nestle

3.Larsen & Toubro

4.Kotak Mahindra

5.Times of India

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