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Prepared By CBC/Radio-Canada Research & Strategic AnalysisPrepared By CBC/Radio-Canada Research & Strategic AnalysisMarch 2007March 2007
Overview of Overview of CBC/Radio-Canada’s Audience CBC/Radio-Canada’s Audience
PerformancePerformance
22
Table of ContentTable of Content
Part 1: Part 1: TELEVISIONTELEVISION
Part 1a: Part 1a: OVERALL TRENDSOVERALL TRENDS
Part 1b: Part 1b: THE ENGLISH-LANGUAGE TV MARKET & CBC TELEVISION’S PERFORMANCE WITHIN ITTHE ENGLISH-LANGUAGE TV MARKET & CBC TELEVISION’S PERFORMANCE WITHIN IT
Part 1c: Part 1c: THE FRANCOPHONE TV MARKET & TÉLÉVISION DE RADIO-CANADA’S THE FRANCOPHONE TV MARKET & TÉLÉVISION DE RADIO-CANADA’S PERFORMANCE WITHIN IT PERFORMANCE WITHIN IT
Part 1d: Part 1d: EMERGING TECHNOLOGIES IN THE VIDEO WORLDEMERGING TECHNOLOGIES IN THE VIDEO WORLD
Part 2: Part 2: RADIORADIO
Part 2a: Part 2a: OVERALL TRENDSOVERALL TRENDS
Part 2b: Part 2b: CBC RADIO’S AUDIENCE PERFORMANCECBC RADIO’S AUDIENCE PERFORMANCE
Part 2c: Part 2c: RADIO DE RADIO-CANADA’S AUDIENCE PERFORMANCERADIO DE RADIO-CANADA’S AUDIENCE PERFORMANCE
Part 2d: Part 2d: EMERGING TECHNOLOGIES IN THE AUDIO WORLDEMERGING TECHNOLOGIES IN THE AUDIO WORLD
Part 3: Part 3: INTERNETINTERNET
Part 3a: Part 3a: OVERALL TRENDSOVERALL TRENDS
Part 3b: Part 3b: CBC.caCBC.ca & & Radio-Canada.caRadio-Canada.ca‘s PERFORMANCE‘s PERFORMANCE
Part 4: Part 4: WHAT THE PUBLIC SAYSWHAT THE PUBLIC SAYS
33
44
77
1919
2828
3333
3434
3939
4343
4747
5252
5353
5656
6060
Part 1: Part 1: TELEVISION TELEVISION
OVERALL TRENDSOVERALL TRENDSPart 1a:Part 1a:
55
Weekly TV usage has increased in recent yearsWeekly TV usage has increased in recent years
21.721.0 20.9 21.2 21.5 21.4 20.9
21.9 22.0 22.0 22.6 22.0 22.3 22.0 22.6 22.623.7
25.4 25.4 25.024.4
0
5
10
15
20
25
1985-1986
1986-1987
1987-1988
1988-1989
1989-1990
1990-1991
1991-1992
1992-1993
1993-1994
1994-1995
1995-1996
1996-1997
1997-1998
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
Per
Cap
ita
Ho
urs
Weekly Per Capita Hours Of Viewing To TelevisionAll Persons 2+, 1985-1986 to 2005-2006
SOURCE: BBM, Nielsen Media Research, Statistics Canada
66
Trends in TV usage by age groups have remained Trends in TV usage by age groups have remained consistent over timeconsistent over time
Weekly Per Capita Hours of Viewing for Selected Demographic Groups1995-1996 to 2005-2006 (September-August)
19.6
26.6
34.9
15.4
14.815.515.2
16.4
16.414.914.61414.5
13.6
16.7
16.315.7
15.6
16.4
15.2
14.714.816.516.416
19.921.52220.8
19.319.918.919.7
19.519.8
25.3
21.522.3 21.9 22.7 22.9
24.326.3 26.1
22.1
34.7
35.835.333.3
32.333.133.5
32.6
33.134.4
1995-1996 1996-1997 1997-1998 1998-1999 1999-2000 2000-2001 2001-2002 2002-2003 2003-2004 2004-2005 2005-2006
Children 2-11 Teens 12-17 Adults 18-34 Adults 35-54 Adults 55+
SOURCE: Nielsen Media Research
THE ENGLISH-LANGUAGE TV THE ENGLISH-LANGUAGE TV MARKET AND MARKET AND CBC TELEVISION’S CBC TELEVISION’S PERFORMANCE WITHIN ITPERFORMANCE WITHIN IT
Part 1b:Part 1b:
88
Distribution Of Viewing to English TV by Viewing EnvironmentMonday-Sunday, 24 Hours
%
Cable+ DTH
Digital Cable
DTH (Satellite)
Off-AirOff-Air
Analogue Cable
Source: Nielsen Media Research
Over-the-air viewing has dropped dramaticallyOver-the-air viewing has dropped dramatically
13.7
86.3
2000-2001
5.5
46.8
23.7
24.0
2005-2006
47.7%
September to August
99
Weekly Per Capita Hours of Viewing to Television by EnvironmentANGLOPHONES
September 2005 to August 2006
SOURCE: Nielsen Media Research
Anglophones in digital cable homes spend the most time Anglophones in digital cable homes spend the most time in front of their TV setin front of their TV set
24.7
13.0
24.7
29.5
25.5
Total OTA Analogue Digital Cable DTH
1010
A LOOK AT FRAGMENTATIONShare of Viewing to English TV
All Day (24 Hours)%
September 2005 to August 2006
And they enjoy a multitude of programming choicesAnd they enjoy a multitude of programming choices
SOURCE: Nielsen Media Research
Other CDN English
CNN (incl. Headline)
A&E
Spike TV
CNBC
Golf
Speedvision
WTBS
Other Foreign
Pay TV
PayPerView ABCNBC
CMT
Family
CTVNew snet
Digital Channels
Other CDN
Bravo!
FOXCBS
Bell Globemedia
CBC New sw orld
CBC Television
Cable Pulse 24Food Net
Sports NetMuchMoreMusic
Treehouse TVTeletoon
Space
Prime TV
Outdoor
HGTV
History Score TV
Comedy Weather NetVision
Life Net
Show case
MuchMusic
DiscoveryW Net
OtherUS
PBS
Global/Canw est
CHUM
TLC
Educational
TSNYTV
1111
But these choices don’t emanate from diverse ownershipBut these choices don’t emanate from diverse ownership
CTVglobemedia33.9%
CBC13.3%
Others10.6%
CanWest Global28.7%
CHUM13.5%
Share of Viewing to English CANADIAN CONVENTIONAL TVBefore and After Recently Announced Acquisitions*
All Day, 24 Hours%
SOURCE: BBM Nielsen Media Research
Based on all persons 2+, August 28, 2006 to December 31, 2007* CTVglobemedia acquiring CHUM, CanWest Global acquiring Alliance Atlantis
CTVglobemedia47.4%
CBC13.3%
Others10.6%
CanWest Global28.7%
1212
15.3 14.0 13.2 13.2 12.4
40.2 43.6 42.8 43.7 44.6
13.0 13.0 12.9 13.0 12.5
9.7 9.0 8.7 8.5 8.1
11.7 13.0 13.5 14.9 14.5
10.0 7.4 8.9 6.7 7.9
2001-2002 2002-2003 2003-2004 2004-2005 2005-2006
* Excluding Affiliates in own time'September to August'
CBC*
CTV
Global
Specialty/Pay
SOURCE: Nielsen Media Research
Increased viewing to Specialty/Pay has impacted most Increased viewing to Specialty/Pay has impacted most Canadian and US conventional networksCanadian and US conventional networks
CBC*
CTV
Global
Specialty/Pay
Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.)%
Other CanadianConventional
US Conventional
Other Canadian Conventional
US Conventional
1313
Top 10 Series on English TV2005-2006 TV Season
SOURCE: Nielsen Media Research
Note: Prime time shows only, August 29, 2005 to April 2, 2006. Excludes CTV’s Canadian Idol which ended in mid September.
Top US programming is more popular than ever beforeTop US programming is more popular than ever before
PROGRAMPROGRAMC.S.I.C.S.I.Survivor: GuatemalaSurvivor: GuatemalaAmerican Idol 5 - PerformanceAmerican Idol 5 - PerformanceAmerican Idol 5 – ResultsAmerican Idol 5 – ResultsSurvivor: PanamaSurvivor: PanamaC.S.I. MiamiC.S.I. MiamiDesperate HousewivesDesperate HousewivesAmazing RaceAmazing RaceE.R.E.R.LostLost
AVERAGEAVERAGE
NETWORKNETWORKCTVCTV
GlobalGlobalCTVCTVCTVCTV
GlobalGlobalCTVCTVCTVCTVCTVCTVCTVCTVCTVCTV
RANKRANK112233445566778899
1010
AMA (000)AMA (000)3,0933,0933,0843,0842,8492,8492,6802,6802,5402,5402,4532,4532,4152,4152,1722,1722,1472,1472,0712,071
2,5502,550
1414
English Conventional TV & Canadian ProgrammingPrime Time
%
CBC Television remains the home of Canadian contentCBC Television remains the home of Canadian content
‘September 2005 to August 2006’Source: Nielsen Media Research
Broadcast Hours
79
29 28
21
71 72
Foreign
Canadian
Viewing Hours
83
15 11
17
85 89 Foreign
Canadian
1515
Top 20 Canadian Drama/Comedy Series
Note: Prime time shows only, August 29, 2005 to April 2, 2006.- R - = Repeat
RANKRANK
112233445566778899
10101111121213131414151516161717181819192020
NETWORKNETWORK
CTVCTVCBCCBCCTVCTVCBCCBCCBCCBCCTVCTVCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBC
GlobalGlobalGlobalGlobal
SOURCE: Nielsen Media Research
And the only network with the shelf space to air Canadian And the only network with the shelf space to air Canadian Drama/Comedy seriesDrama/Comedy series
PROGRAMPROGRAM
Corner Gas (Monday, 8 p.m.)Corner Gas (Monday, 8 p.m.)The Rick Mercer Report (Tuesday, 8 p.m.)The Rick Mercer Report (Tuesday, 8 p.m.)Degrassi: The Next Generation (Monday, 8:30 p.m.)Degrassi: The Next Generation (Monday, 8:30 p.m.)Royal Canadian Air Farce (Friday, 8 p.m.)Royal Canadian Air Farce (Friday, 8 p.m.)This Hour Has 22 Minutes (Friday, 8:30 p.m.)This Hour Has 22 Minutes (Friday, 8:30 p.m.)Jeff Ltd, (Wednesday, 9:30 p.m.)Jeff Ltd, (Wednesday, 9:30 p.m.)Just for Laughs (Friday, 9 p.m.)Just for Laughs (Friday, 9 p.m.)Winnipeg Comedy Fest (Friday, 9 p.m.)Winnipeg Comedy Fest (Friday, 9 p.m.)Just for Laughs Gala (Friday, 9 p.m.)Just for Laughs Gala (Friday, 9 p.m.)The Rick Mercer Report – R (Wednesday, 7 p.m.)The Rick Mercer Report – R (Wednesday, 7 p.m.)Hatching, Matching and Dispatching (Friday, 9 p.m.)Hatching, Matching and Dispatching (Friday, 9 p.m.)Royal Canadian Air Farce – R (Monday, 7 p.m.)Royal Canadian Air Farce – R (Monday, 7 p.m.)Da Vinci’s City Hall (Tuesday, 9 p.m.)Da Vinci’s City Hall (Tuesday, 9 p.m.)Ha!ifax Comedy Fest (Tuesday, 8:30 p.m.)Ha!ifax Comedy Fest (Tuesday, 8:30 p.m.)Red Green Show (Friday, 7 p.m.)Red Green Show (Friday, 7 p.m.)This Hour Has 22 Minutes – R (Tuesday, 7 p.m.)This Hour Has 22 Minutes – R (Tuesday, 7 p.m.)This Is Wonderland (Wednesday, 8 p.m.)This Is Wonderland (Wednesday, 8 p.m.)At The Hotel (Tuesday, 9 p.m.)At The Hotel (Tuesday, 9 p.m.)Zoe Busiek: Wild Card (Saturday, 8 p.m.)Zoe Busiek: Wild Card (Saturday, 8 p.m.)Blue Murder (Saturday, 9 p.m.)Blue Murder (Saturday, 9 p.m.)
AMA (000)AMA (000)
1 4011 401727727710710696696670670653653624624499499462462449449431431416416395395386386383383376376358358352352295295285285
1616Source: Nielsen Media Research
CBC Television’s reliance on over-the-air viewing has CBC Television’s reliance on over-the-air viewing has declined significantly in the past five yearsdeclined significantly in the past five years
16.3
42.3
24.4
17.0
2005-2006
DTHDTH
Digital CableDigital Cable
Analogue CableAnalogue Cable
Off-AirOff-Air
Distribution of Viewing to CBC Television by Viewing EnvironmentMonday-Sunday, 24 Hours
%
36.4
63.6
2000-2001
CableCable+ DTH+ DTH
Off-AirOff-Air
September to August
1717
915
16 13
17
47
8
14 13 6
7
8
21
23
UK CBC Television
Factual
Fiction
Entertainment
News
Sports
Education
Arts
Other
Programming Output by GenreUK vs CBC Television
Source: Ofcom International Market Review, 2005-2006 NMR (CBC O&Os)
CBC Television’s schedule balanceCBC Television’s schedule balance
1818
Share (%) of English-language TV Viewing24 Hours
1.1 1.11.1 1.11.0
2.3
2.7
1.6
1.8 1.8
0.60.5
0.40.5
0.7
2001-2002 2002-2003 2003-2004 2004-2005 2005-2006
For the Months of September to August
SOURCE: Nielsen Media Research
CBC Newsworld: Number one in Canadian News CBC Newsworld: Number one in Canadian News and Informationand Information
THE FRANCOPHONE TV THE FRANCOPHONE TV MARKET AND TÉLÉVISION MARKET AND TÉLÉVISION DE RADIO-CANADA’S DE RADIO-CANADA’S PERFORMANCE WITHIN ITPERFORMANCE WITHIN IT
Part 1c:Part 1c:
2020
14.0
44.9
41.1
2005-2006
16.0
50.4
33.5
2003-2004
Distribution of Viewing Among Francophones by Viewing EnvironmentMonday - Sunday, 24 Hours
%
Analogue Cable
Off-Air
Source: BBM (Quebec Only)
Digital (Cable and DTH)
Francophone digital universe has grown by almost one-Francophone digital universe has grown by almost one-quarter in just two yearsquarter in just two years
September to August
2121
Weekly Per Capita Hours of Viewing to Television by EnvironmentFRANCOPHONES in QUÉBEC
September 2005 to August 2006
SOURCE: BBM
Francophones in analogue homes continue to watch more Francophones in analogue homes continue to watch more TV each weekTV each week
29.2
23.6
31.8
28.9
Total OTA Analogue Digital (Cable and DTH)
2222
A LOOK AT FRAGMENTATIONShare of Francophone TV Viewing in Quebec
All Day (24 Hours)%
September 2005 to August 2006*Includes TFO and other Cable French Stations
SOURCE: BBM
Radio-Canada
RDI
TVA
TQSTV5
Canal DCanal Vie
TVP Franco
Vrak TV
Télétoon
A&E
Space
CMT
YTVTSN
RDS
TQARTVLCN
TNNTLC
ABC
CBC
Global
Muchmusic
Discovery
CTV
Teletoon Eng.Sports Net
Other Cdn Specialties CBSFOX
CNN/Headline
Autres conv. anglo.
Canal ZMystère
Autres câbles f r.*
ÉvasionHistoria
Séries +
MusimaxMétéomédia
RISMusiquePlus
PBS
Other foreign specialties Autres
Télévision de Radio-Canada maintains a healthy position Télévision de Radio-Canada maintains a healthy position in a highly fragmented marketin a highly fragmented market
2323
10.3
19.9 24.7 27.426.2 30.2
29.729.5 29.2
28.9 27.6
20.7 17.6 16.021.1 19.7
0.40.60.60.90.97.47.99.610.8
2.53.2
2.82.7
2.7
12.212.1
14.514.315.3
2001-2002 2002-2003 2003-2004 2004-2005 2005-2006
Radio- Canada
TVA
TQS
Télé-Québec
‘September to August’
SOURCE: BBM (PMT 2001-2002 TO 2003-2004, PPM 2004-2005 TO 2005-2006)
Three main conventional networks account for more than Three main conventional networks account for more than half of all Francophone viewinghalf of all Francophone viewing
Radio- Canada
TVA
TQS
Télé-Québec
PMTPMT PPMPPM
Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.)%
Other Other
Specialty/Cable
English Stations
Specialty/Cable
English Stations
2424
21.1
45.5
33.5
2005-2006
25.6
46.4
28.0
2003-2004
Distribution of Télévision de Radio-Canada Viewing by EnvironmentMonday - Sunday, 24 Hours
%
Analogue Cable
Off-Air
Source: BBM Quebec Francophones
Télévision de Radio-Canada’s reliance on over-the-air Télévision de Radio-Canada’s reliance on over-the-air viewers has declinedviewers has declined
September to August
Digital (Cable and DTH)
2525
French-languages TV Stations and Canadian ProgrammingPrime Time
%
More Canadian programming than other More Canadian programming than other conventional networksconventional networks
‘September 2005 to August 2006’SOURCE: BBM
Hours of Viewing
8672
46
1428
54Foreign
Canadian
Broadcast Hours
86
65
45
14
35
55
Foreign
Canadian
2626
4
14
18
28
33
21
13 1
20
6
0
4
16
26
6
France Radio-Canada
Factual
Fiction
Entertainment
News
Sports
Education
Arts
Other
Programming Output by GenreFrance vs Télévision de Radio-Canada
Source: Ofcom International Market Review, 2005-2006 BBM (Radio-Canada)
Télévision de Radio-Canada’s schedule balanceTélévision de Radio-Canada’s schedule balance
2727
Share (%) of Francophone TV Viewing in QuebecWithin Analogue/Digital Homes
24 Hours
3.12.9
3.2
2.2
1.8
1.4
2003-2004 2004-2005 2005-2006
September to the end of August
Source: BBM
RDI is still number one in News, but LCN is RDI is still number one in News, but LCN is narrowing the gapnarrowing the gap
EMERGING EMERGING TECHNOLOGIES IN TECHNOLOGIES IN THE VIDEO WORLDTHE VIDEO WORLD
Part 1d:Part 1d:
2929
New Ways of Accessing Video ContentNew Ways of Accessing Video Content
Technological advancements over the past ten years have given Technological advancements over the past ten years have given rise to a variety of new platforms for consumers to receive and rise to a variety of new platforms for consumers to receive and view video programming, including video-on-demand (VOD), view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet streaming and Internet personal video recorders (PVRs), Internet streaming and Internet downloading. downloading.
These new platforms and technologies have affected the video These new platforms and technologies have affected the video opportunities available to Canadians in three key ways. opportunities available to Canadians in three key ways.
First, they significantly expanded where consumers can receive First, they significantly expanded where consumers can receive and watch video programming. Second, all of these new and watch video programming. Second, all of these new platforms, with the exception of some forms of Internet platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services which streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules. Third, some free viewers from the rigidity of program schedules. Third, some new platforms provide video in a significantly different format new platforms provide video in a significantly different format from traditional television. from traditional television.
3030
More video programming available over more distribution More video programming available over more distribution platformsplatforms
Illustration of Multi-platform Growth – Video
19951995TV DistributionTV Distribution•Over-the-air TVOver-the-air TV•Analogue CableAnalogue Cable
PersonalizationPersonalization•VCRVCR•Specialty TVSpecialty TV•Pay TVPay TV
20052005TV DistributionTV Distribution•Over-the-air TVOver-the-air TV•Analogue CableAnalogue Cable•Digital CableDigital Cable•DTH SatelliteDTH Satellite•Wireless Cable (MDS)Wireless Cable (MDS)•IPTVIPTV•Internet Internet
PersonalizationPersonalization•VCRVCR•Specialty TVSpecialty TV•Pay TVPay TV•DVD PlayerDVD Player•PPVPPV•PVRPVR•VODVOD•Video DownloadsVideo Downloads•Video StreamingVideo Streaming
PortablePortable•DVD PlayerDVD Player•Digital Video PlayerDigital Video Player•Mobile PhoneMobile Phone•Laptop ComputerLaptop Computer
3131
While ownership and usage of some of the new video While ownership and usage of some of the new video devices is low…devices is low…
Trends in the Penetration and Usage of Video TechnologiesAmong Canadian Adults
Canadian Total Anglos 18+ Francos 18+ TrendVideo TV Viewer 96% 96% 97% Past month user Universal HDTV sets 14% 15% 9% Growing HDTV receivers 5% 6% 2% Growing
Cable TV Analog 40% 41% 38% Declining Digital 20% 21% 17% Growing Total 62% 64% 57% Stable
DTH 23% 23% 24% Stable Telco TV(1) <1% <1% <1% Emerging Wireless <1% <1% <1% Emerging
Digital TV - Total 44% 44% 42% Growing
Over-the-air 12% 10% 17% Declining
VCR 82% 82% 81% Declining DVD Player 79% 80% 75% Growing
Personal TV VOD viewer 5% 5% 4% past month Emerging PVR 4% 4% 2% Emerging Mobile TV Subscriber <1% <1% <1% Emerging
Video Downloading 10% 11% 7% past month Growing Video Streaming 16% 17% 14% past month Growing
Source: CBC/Radio-Canada's MTM, 2005 (1) TV service provided by telephone companies
Penetration and Use of Devices and Services, 2005
3232
… … acceptance of these new ‘on-demand’ tools is higher acceptance of these new ‘on-demand’ tools is higher among certain segments of the populationamong certain segments of the population
New ways of accessing video content
18-34 35-49 50-64 65+ 18-34 35-49 50-64 65+
Past month VOD usage 6% 7% 3% 2% 7% 5% 3% 1%
PVR penetration 5% 5% 3% 1% 2% 3% 2% 1%
Past month video streaming 26% 19% 13% 5% 26% 15% 8% 3%
Past month video downloading 22% 11% 5% 2% 16% 5% 3% 0%
Source: CBC/Radio-Canada's MTM, 2005
Anglophones 18+ Francophones 18+
Penetration and Usage of New Video TechnologiesAmong Anglophone and Francophone Age Groups
Part 2: Part 2: RADIO RADIO
OVERALL TRENDSOVERALL TRENDSPart 2a:Part 2a:
3535
Listening to conventional radio has decreased over the Listening to conventional radio has decreased over the past decadepast decade
21.0 21.3 20.9 21.4 21.6 21.5 21.1 21.6 21.2 21.020.2 19.9 20.4 20.5 20.3 20.1 20.2
19.5 19.6 19.1 18.6
0
5
10
15
20
25
1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Per
Cap
ita
Ho
urs
Weekly Per Capita Hours Of Listening To RadioAll Persons 12+, 1986 to 2006
(Fall Sweeps)SOURCE: BBM
3636
This is true among all age groups, but especially teensThis is true among all age groups, but especially teens
Weekly Per Capita Hours of Listening for Selected Demographic Groups
1996 to 2006
10.1
10.7 11
11.310.5
9.48.5
8.6 8.77.6
10.6
16.417.5
17.318
17.318.1
17.3 16.715.7
15.314.2
21.121 20.8 21.3 20.6
20.5 20.1 19.3 19.318.2 18.3
21.7
21.5
21.3
21.721.621.821.621.421.4
21 20.622
22.1 21.6 22.8 22.6 22.4 22.3 22.822.1 21.7 21.2
Fall 1996 Fall 1997 Fall 1998 Fall 1999 Fall 2000 Fall 2001 Fall 2002 Fall 2003 Fall 2004 Fall 2005 Fall 2006
Teens 12-17 Adults 18-24 Adults 25-34 Adults 35-49 Adults 50+
(Fall Sweeps)SOURCE: BBM
3737
Almost 8 out of 10 hours spent listening to radio is Almost 8 out of 10 hours spent listening to radio is through the FM bandthrough the FM band
30 28 28 26 26 25 24 22
70 72 72 74 74 75 76 78
363135
646965
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
1
FMFM
AMAM
AM/FM Share (%) of Tuning Monday to Sunday, 5 a.m. to 1 a.m., Persons 12+
Fall/S4 Surveys
FMFM
AMAM
SOURCE: BBM
3838
Out-of-home listening is still growingOut-of-home listening is still growing
2 2 2 2 2 2 2 2
23 24 24 25 26 27 27 28
21 22 22 22 22 23 23 23 23 23 23
55 54 53 53 52 51 50 49 49 48 47
2 22
22 2322
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
1
Location Share (%) Monday to Sunday, 5 a.m. to 1 a.m., Persons 12+
Fall/S4 Surveys
HomeHome
WorkWork
CarCar
OtherOther
HomeHome
WorkWork
CarCar
OtherOther
SOURCE: BBM
Part 2b:Part 2b:CBC RADIO’S AUDIENCE CBC RADIO’S AUDIENCE PERFORMANCEPERFORMANCE
4040
CBC Radio weekly usage maintained despite overall CBC Radio weekly usage maintained despite overall decline in radio usagedecline in radio usage
Anglophone Weekly ReachAll 12+
%
15
11
14
5
1414141415
14
1615
1414
65 5555
66 6 6 6 6
Fall 2000
Spring2001
Fall 2001
Spring2002
Fall 2002
Spring2003
Fall2003
Spring2004
Fall2004
S1 2005
S4 2005*
S1 2006
S4 2006
SOURCE: BBM
* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.
4141
Share of Anglophone 12+ Listening in theAreas Served by a CBC Radio Station
%
8.7 8.6 9.2 9.3 8.9 9.28.3 8.8 9.1 9.1
5.7
8.9 9.3
3.6 3.83.5 3.6
3.4 3.5
3.23.4 3.0 3.4
3.3
3.63.7
Fall 2000
Spring2001
Fall2001
Spring2002
Fall2002
Spring2003
Fall2003
Spring2004
Fall2004
S1 2005
S4 2005*
S1 2006
S4 2006
12.4
Base: Anglophones who listened in CBC areas
13.0
SOURCE: BBM
12.3 12.7 12.812.3
11.512.2 12.2
12.6
8.9
12.413.0
* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.
Record-level audience shares mean strong basis for Record-level audience shares mean strong basis for CBC Radio’s Renewal initiativeCBC Radio’s Renewal initiative
4242
CBC Radio One Markets Monday to Sunday 5 a.m. to 1 a.m.
Share %
Monday to Friday 6 a.m. to 8:30 a.m.
Share % Ranking
CBN St. John’s 9.5 16.2 2
CBG/CBT Gander/Grand Falls 13.7 25.6 2
CBY Corner Brook 12.4 18.5 2
CBCT FM Charlottetown 14.9 23.5 1
CBHA-FM Halifax 16.2 23.7 1
CBI Sydney/Cape Breton 20.1 29.3 2
CBA Moncton 13.7 18.8 1
CBZF FM Fredericton 14.7 20.7 1
CBD-FM Saint John 12.3 18.6 3
CBME-FM Montreal Anglos 4.5 5.7 5
CBO-FM Ottawa Anglos 15.8 20.9 1
CBLA-FM Toronto 7.3 11.0 1
CBE Windsor 4.0 7.1 3
CBCS-FM Sudbury 15.9 18.4 3
CBQT-FM Thunder Bay 20.5 24.6 1
CBW Winnipeg 9.7 13.0 2
CBK/CBKR-FM Regina 10.1 14.6 3
CBK Saskatoon 8.1 10.3 5
CBR Calgary 7.4 10.4 5
CBX Edmonton 6.0 8.2 5
CBU Vancouver 9.0 12.2 2
CBCV-FM Victoria 8.6 12.0 3
CBC Radio One: Ranks in top 3 in most marketsCBC Radio One: Ranks in top 3 in most markets
Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador
The Share of 12+ Listening Captured by
Individual
Stations
BBM S4 2006
Part 2c:Part 2c:RADIO DE RADIO-RADIO DE RADIO-CANADA’S AUDIENCE CANADA’S AUDIENCE PERFORMANCEPERFORMANCE
4444
Francophone Weekly Reach Francophones 12+
%
151413
15141414
121111
1010
14
55444
34 4 4 4
5 5 5
Fall2000
Spring2001
Fall2001
Spring2002*
Fall2002
Spring2003
Fall2003
Spring2004
Fall2004
S1 2005
S4 2005**
S1 2006
S4 2006
SOURCE: BBM
Radio de Radio-Canada: Increased usage over the past Radio de Radio-Canada: Increased usage over the past five yearsfive years
* Labour dispute affected 3 ½ out of the 8 weeks measured** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.
4545
Share of Francophone 12+ Listening in theAreas Served by a Radio de Radio-Canada Station
6.9 7.8 8.6 8.710.0
11.513.3 12.5 12.6
13.6 12.8 13.312.3
2.02.1
2.5 2.1
2.4
2.2
2.32.3
3.02.9
2.53.0
2.9
Fall2000
Spring2001
Fall2001
Spring2002*
Fall2002
Spring2003
Fall2003
Spring2004
Fall2004
S1 2005
S42005**
S1 2006
S4 2006
%
Base: French Radio Listening Among Francophones in SRC Areas
SOURCE: BBM
15.2
8.9
9.911.1 10.8
12.4
13.7
15.6 14.715.7 16.5
15.316.3
And audience shares that have nearly doubledAnd audience shares that have nearly doubled
* Labour dispute affected 3 ½ out of the 8 weeks measured** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.
4646
Weekday morning shares demonstrate the value of local Weekday morning shares demonstrate the value of local programmingprogramming
Première Chaîne Markets Monday to Sunday5 a.m. to 1 a.m.
Share %
Monday to Friday 6 a.m. to 9 a.m.
Share % Ranking
CBF-FM Montreal Francos 10 14 3
CBF-FM Sherbrooke 13 17 2
CBF-FM Trois-Rivières 12 15 2
CBV-FM Québec 13 18 1
CBJ-FM Saguenay 7 11 4
CBGA-FM Matana-Gaspésie-Iles 7 9 2
CJBR-FM Rimouski 12 21 3
CHLM-FM Rouyn 6 10 3
CBSI-FM Sept-Iles 9 16 3
CBOF-FM Ottawa-Gatineau Francos 11 15 3
CBAF-FM N. Brunswick Francos 6 10 4
The Share of 12+ Listening Captured by Individual Stations
BBM S4 2006
EMERGING EMERGING TECHNOLOGIES IN TECHNOLOGIES IN
THE AUDIO WORLDTHE AUDIO WORLD
Part 2d:Part 2d:
4848
New Ways of Accessing Audio ContentNew Ways of Accessing Audio Content
Over the past decade, numerous new ways of accessing audio Over the past decade, numerous new ways of accessing audio content have become available in Canada, including digital radio, content have become available in Canada, including digital radio, pay audio, satellite radio, Internet streaming, podcasting and pay audio, satellite radio, Internet streaming, podcasting and Internet downloading of music. Internet downloading of music.
As with new video platforms, these new audio platforms provide As with new video platforms, these new audio platforms provide consumers with increased choice in terms of where and how audio consumers with increased choice in terms of where and how audio services can be received, increased diversity in the type of content services can be received, increased diversity in the type of content that is available and greater flexibility and control over when that is available and greater flexibility and control over when content is accessed and listened to. content is accessed and listened to.
The new audio platforms have met with varying degrees of The new audio platforms have met with varying degrees of acceptance by the public and while the final verdict is still out on acceptance by the public and while the final verdict is still out on most of them, they have increased audience fragmentation and are most of them, they have increased audience fragmentation and are forcing audio broadcasters to be both more thoughtful and more forcing audio broadcasters to be both more thoughtful and more innovative when developing audio content and when deciding the innovative when developing audio content and when deciding the best means to deliver it to Canadians.best means to deliver it to Canadians.
4949
A wide array of new audio platforms, presenting a A wide array of new audio platforms, presenting a significant challenge to traditional radiosignificant challenge to traditional radio
Illustration of Multi-platform Growth – Audio
19951995DistributionDistribution•RadioRadio
On-DemandOn-Demand•TapesTapes•CDsCDs
PortablePortable•WalkmanWalkman
20052005DistributionDistribution•RadioRadio•InternetInternet•Satellite RadioSatellite Radio
On-DemandOn-Demand•CDsCDs•Music DownloadsMusic Downloads•Streaming AudioStreaming Audio•PodcastingPodcasting
PortablePortable•WalkmanWalkman•Digital Audio PlayerDigital Audio Player•Mobile PhoneMobile Phone
5050
With usage of iPod/MP3 Players and audio over the With usage of iPod/MP3 Players and audio over the Internet ranging from 6 to 21 per cent among all Internet ranging from 6 to 21 per cent among all CanadiansCanadians
Canadian Total Anglos 18+ Francos 18+ Trend
Audio Radio listener 90% 91% 89% Past month Universal Pay audio listener 21% 21% 21% past month iPod/MP3 Player 21% 23% 14% Growing Satellite Radio subscriber <1% <1% <1%
Download Podcast 6% 7% 3% past month Emerging Audio Downloading 18% 20% 12% past month Growing Audio Streaming 21% 23% 16% past month Growing
Source: CBC/Radio-Canada's MTM, 2005
Penetration and Use of Devices and Services, 2005
Trends in the Penetration and Usage of Audio TechnologiesAmong Canadian Adults
5151
But they have become the norm among younger age But they have become the norm among younger age groupsgroups
New ways of accessing audio content
18-34 35-49 50-64 65+ 18-34 35-49 50-64 65+
iPod/MP3 Player penetration 42% 24% 13% 3% 23% 16% 7% 2%
Past month download podcast 12% 9% 4% 1% 5% 2% 2% 0%
Past month audio streaming 38% 25% 14% 6% 28% 17% 10% 3%
Past month music downloading 41% 18% 3% 3% 26% 11% 4% 2%
Source: CBC/Radio-Canada's MTM, 2005
Anglophones 18+ Francophones 18+
Penetration and Usage of New Audio TechnologiesAmong Anglophone and Francophone Age Groups
Part 3: Part 3: INTERNET INTERNET
OVERALL TRENDSOVERALL TRENDSPart 3a:Part 3a:
5454
Broadband Internet has entered the mainstreamBroadband Internet has entered the mainstream
61
13
25None
Dial-up
Broadband 39
40
20
None
Dial-up
Broadband
ANGLOPHONES 18+ANGLOPHONES 18+ FRANCOPHONES 18+FRANCOPHONES 18+
Home Internet Connection%
Source: MTM 2005* Broadband and dial-up do not equal total home Internet connections because some respondents refused or don’t know what type of Internet connection they have
TotalTotal75%75%
TotalTotal60%60%
5555
But weekly time spent with the Internet still lags But weekly time spent with the Internet still lags TV and radioTV and radio
8.7
26.8
19.9Radio
Television
Internet 5.9
19.7
30.5
Radio
Television
Internet
ANGLOPHONESANGLOPHONES FRANCOPHONESFRANCOPHONES
Weekly Per Capita Usage of Internet, Television and RadioHours/WeekAdults 18+
Source: MTM 2005 (Internet), NMR 2005-2006 and BBM 2005-2006 (TV), BBM S4 2006 (Radio)
CBC.caCBC.ca & & Radio-Canada.caRadio-Canada.ca’s ’s PERFORMANCEPERFORMANCE
Part 3b:Part 3b:
5757Domain Level ReportSource: Media Metrix Canada – Total Canada
Average Monthly Unique Visitorsat Home
(000)
Oct-Dec 2001 Oct-Dec 2006
1,482,000
714,000
Oct-Dec 2001 Oct-Dec 2006
3,195,000
873,000
108%
266%
Total Canada 2+Total Canada 2+At HomeAt Home
Francophones 2+Francophones 2+At HomeAt Home
Traffic to Traffic to CBC.caCBC.ca and and Radio-Canada.caRadio-Canada.ca has more than has more than doubled over the past five yearsdoubled over the past five years
5858
Average Monthly Unique Visitors to News and Information Web SitesTotal Canada 2+, at Home
October to December, 2006 (000's)
1,665
1,842
1,902
1,953
2,280
2,317
3,172
3,195
3,725
5,090
RADIO-CANADA.CA
CANOE.CA
CNN.COM
BBC.CO.UK
CTV.CA
CANOE.COM
CANADA.COM
CBC.CA
THEWEATHERNETWORK.COM
ABOUT.COM
(English Canada)SOURCE: comScore Media Metrix
CBC.caCBC.ca among the leaders in News and Information among the leaders in News and Information
5959
Average Monthly Unique Visitors to News and Information Web SitesFrancophones 2+, at Home
October to December 2006 (000's)
263
446
481
609
831
861
1,096
1,468
1,482
2,062
CBC.CA
ABOUT.COM
BRANCHEZ-VOUS.COM
CANOE.CA
CYBERPRESSE.CA
RDS.CA
METEOMEDIA.COM
CANOE.QC.CA
RADIO-CANADA.CA
CANOE.COM
(French Canada)SOURCE: comScore Media Metrix
Radio-Canada.caRadio-Canada.ca: Second most popular News and : Second most popular News and Information website among FrancophonesInformation website among Francophones
Part 4:Part 4:WHAT THE PUBLIC WHAT THE PUBLIC SAYSSAYS
6161
Our Measures of ValueOur Measures of Value
Since 2001, the following indicators of performance have been Since 2001, the following indicators of performance have been measured:measured:
Satisfaction Satisfaction “I am satisfied with the programming on CBC/Radio-Canada “I am satisfied with the programming on CBC/Radio-Canada Television/Radio.”Television/Radio.”
EssentialEssential “It is essential that CBC/Radio-Canada Television/Radio is available to “It is essential that CBC/Radio-Canada Television/Radio is available to Canadians.”Canadians.”
DistinctiveDistinctive “CBC/Radio-Canada Television/Radio has programs that aren’t on any “CBC/Radio-Canada Television/Radio has programs that aren’t on any other station or network.”other station or network.”
Trust in NewsTrust in News “You can trust News and Information on CBC/Radio-Canada “You can trust News and Information on CBC/Radio-Canada Television/Radio.”Television/Radio.”
ComprehensiveComprehensive “You can count on CBC/Radio-Canada Television/Radio to give you “You can count on CBC/Radio-Canada Television/Radio to give you complete News coverage.”complete News coverage.”
6262
89
90
95
96
97
Satisfaction
Distinctive
Comprehensive
Trusted
Essential
In terms of:
Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICESAmong all Canadians 18+
%
Source: QRS 2006
In Fall of 2006, CBC/Radio-Canada received the support of In Fall of 2006, CBC/Radio-Canada received the support of 9 in 10 Canadians on all indicators9 in 10 Canadians on all indicators
6363
18
30
82
86
CBC.ca/Radio-Canada.ca
CBC Radio/Radio de Radio-Canada
CBC Television/Télévision de Radio-Canada
Any CBC/Radio-Canada Services
Past Month Usage of CBC/RADIO-CANADA SERVICESAmong all Canadians 18+
%
Source: QRS 2006
And 9 in 10 Canadians are now tuning to one of our And 9 in 10 Canadians are now tuning to one of our services on a monthly basisservices on a monthly basis
6464
According to a 2006 survey, CBC/Radio-Canada is a vital According to a 2006 survey, CBC/Radio-Canada is a vital part of Canadian culturepart of Canadian culture
34%
39%
35%
47%
53%
49%
56%
64%
28%
28%
33%
25%
23%
27%
21%
15%
Strongly Agree Agree
Corporate Image Ratings
CBC/Radio-Canada is a vitalCBC/Radio-Canada is a vitalpart of Canadian culturepart of Canadian culture
CBC/Radio-Canada is an organization that delivers theCBC/Radio-Canada is an organization that delivers thehighest quality services for the resources it has availablehighest quality services for the resources it has available
You can trust CBC/Radio-CanadaYou can trust CBC/Radio-Canada
CBC/Radio-Canada brings Canadians together as a countryCBC/Radio-Canada brings Canadians together as a country
CBC/Radio-Canada is in touch with ordinary peopleCBC/Radio-Canada is in touch with ordinary people
CBC/Radio-Canada is innovative, always looking forCBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services new programs and ideas to deliver services
CBC/Radio-Canada pays attention to what the publicCBC/Radio-Canada pays attention to what the publicthinks about its programs and servicesthinks about its programs and services
CBC/Radio-Canada ensures that the funds available to themCBC/Radio-Canada ensures that the funds available to themare used to best reflect the needs and interests of Canadiansare used to best reflect the needs and interests of Canadians
Source: Public Support Survey, TNS, April 2006
6565
With its mandate continuing to be important to CanadiansWith its mandate continuing to be important to Canadians
65%
67%
65%
65%
67%
69%
73%
78%
81%
81%
17%
18%
20%
21%
20%
18%
16%
12%
11%
11%
Very Important Important
Mandate Importance Ratings
Providing Television and Radio services which are Providing Television and Radio services which are available to people living in all parts of Canadaavailable to people living in all parts of Canada
Providing programs of interest toProviding programs of interest tomany different groups of peoplemany different groups of people
Providing in-depth News andProviding in-depth News andInformation from a Canadian perspectiveInformation from a Canadian perspective
Serving the needs and interestsServing the needs and interestsof each region of the countryof each region of the country
Helping people from all parts ofHelping people from all parts ofCanada understand each other betterCanada understand each other better
Offering high quality, distinctive Canadian programmingOffering high quality, distinctive Canadian programming
Reflecting the multicultural nature of CanadaReflecting the multicultural nature of Canada
Providing News and Information that people can trustProviding News and Information that people can trust
Promoting our culture and identityPromoting our culture and identity
Entertaining peopleEntertaining people
Source: Public Support Survey, TNS, April 2006
6666
And Canadians believe CBC/Radio-Canada is delivering on And Canadians believe CBC/Radio-Canada is delivering on its mandateits mandate
50%
44%
45%
46%
44%
48%
55%
64%
68%
67%
29%
31%
32%
34%
36%
33%
28%
21%
18%
21%
Very Good Job Good Job
Corporate Performance Ratings
Providing Television and Radio services which are Providing Television and Radio services which are available to people living in all parts of Canadaavailable to people living in all parts of Canada
Providing programs of interest toProviding programs of interest tomany different groups of peoplemany different groups of people
Providing in-depth News andProviding in-depth News andInformation from a Canadian perspectiveInformation from a Canadian perspective
Serving the needs and interestsServing the needs and interestsof each region of the countryof each region of the country
Helping people from all parts ofHelping people from all parts ofCanada understand each other betterCanada understand each other better
Offering high quality, distinctive Canadian programmingOffering high quality, distinctive Canadian programming
Reflecting the multicultural nature of CanadaReflecting the multicultural nature of Canada
Providing News and Information that people can trustProviding News and Information that people can trust
Promoting our culture and identityPromoting our culture and identity
Entertaining peopleEntertaining people
Source: Public Support Survey, TNS, April 2006
6767
A large majority of Canadians continue to believe that A large majority of Canadians continue to believe that CBC/Radio-Canada represents good value for the funding CBC/Radio-Canada represents good value for the funding it receivesit receives
63% 19%
Very Good Value Good Value
Perceived Value For Money Of CBC/Radio-Canada Funding
Source: Public Support Survey, TNS April 2006
6868
Per Capita Public Funding for Public Broadcasters2004
Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from CIA World Factbook. * Figures for Spain include an estimate for the public broadcasters of the autonomous regions. ** Data for fiscal year 2003
C$ per inhabitant
CBC/Radio-Canada: Poorly funded compared to other CBC/Radio-Canada: Poorly funded compared to other public broadcasters around the worldpublic broadcasters around the world
5
20
33
36
41
44
62
67
68
69
84
111
115
119
124
134
147
154
0 20 40 60 80 100 120 140 160 180
US**
New Zealand
Canada
Spain*
Italy
Australia
J apan
Ireland
Belgium
France
Austria
F inland
Sweden
Denmark
UK
Germany
Norway
Switzerland
Average = 80Average = 80
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