predictions vs pragmatism

Post on 01-Nov-2014

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Being able to identify new trends, behaviours, channels or technologies and make predictions about their relevance in your organisation is a key skill set in the growingly complex in the ever-changing digital environment. In this talk we go through how to objectively evaluate a trend for your business and how you create a program that drives innovation.

TRANSCRIPT

© 2012 MassMedia Studios. Commercial in Confidence.

© 2012 MassMedia Studios. Commercial in Confidence.

Predictions vs Pragmatism

Value

Approach

>2013 predictions

Systematic innovation

© 2012 MassMedia Studios. Commercial in Confidence.

VALUE

© 2012 MassMedia Studios. Commercial in Confidence.

Predictions

asdfsdf

“There is a world market

for 5 computers.”

Thomas WatsonIBM Chairman

© 2012 MassMedia Studios. Commercial in Confidence.

Using Predictions

© 2012 MassMedia Studios. Commercial in Confidence.

APPROACH

© 2012 MassMedia Studios. Commercial in Confidence.

Evaluating Predictions

MVP

Deliverables

Potential

Trends

Definition

© 2012 MassMedia Studios. Commercial in Confidence.

Think Small & Learn

© 2012 MassMedia Studios. Commercial in Confidence.

>2013 PREDICIONS

© 2012 MassMedia Studios. Commercial in Confidence.

#1 Collaboration w/out Co-ordination

1. Copy repository 3. Detailed history2. Push changes

NYC senate org profileDE Fed law

© 2012 MassMedia Studios. Commercial in Confidence.

#2 Policies w/ User Experience Design

Primary use case

Importance of human faces

© 2012 MassMedia Studios. Commercial in Confidence.

SYSTEMATIC INNOVATION

© 2012 MassMedia Studios. Commercial in Confidence.

3 Horizons of Activity R

esou

rces

Time

Horizon 1 70% Incremental value Optimise Refine

Horizon 2 20% Scale

Horizon 3 10% Blue ocean

© 2012 MassMedia Studios. Commercial in Confidence.

Instrumentation

© 2012 MassMedia Studios. Commercial in Confidence.

END

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