pr in the digital age: social media and the communications plan

PR in the Digital Age.Social media and the communications plan

Introduction

What do we do anyway??

Help clients tell their story, showcase their brand and products and connect with audiences.

Channels: Media, bloggers, online influencers, communities, stakeholders

We help clients to make connections!

How are we reaching audiences?

Traditional News Online, mobile

Traditional Digital

Media relationsPress releasesNewswiresPress conferences

Media relationsBlogger relationsContent creation for

blog, web.Twitter, Facebook,

Flickr etc.VideoPhoto

Then and Now

The Communications Plan

Establishing goalsSales, brand awareness, TV Ratings?

The Communications Plan

Identifying target audiencesChoosing media, websites, bloggers, and

online strategy accordingly

Media and Blogger relations

Do you know your websites/blogs?Relationships!Are you tailoring your ideas appropriately?Are you a fair weather friend?

Bloggers-giveaways, news, invites?

http://www.miss604.com/2011/05/bc-bike-race-2011-aderas-seven35.html

Bloggers-giveaways, news, invites?

http://www.vancitybuzz.com/2011/10/rize-mount-pleasant-hosts-local-arts-community/

Bloggers-giveaways, news, invites?

http://www.rickchung.com/2011/06/apothic-red-wine-vancouver-art-gallery.html

Making Connections

TIPS FOR STUDENTS

#PRTip: Focus consistently on professional development & networking #SMPR

TIPS FOR STUDENTS

#PRTip: Develop your tech skills (design, video, etc.) #SMPR

TIPS FOR STUDENTS

#PRTip: Write, write and write some more. #SMPR

TIPS FOR STUDENTS

#PRTip: Engage with bloggers and media online — even when you are not pitching them #SMPR

TIPS FOR STUDENTS

#PRTip: Consume news on a daily basis - both traditional and online #SMPR

TIPS FOR STUDENTS

#PRTip: Think ahead but don’t forget the basics of PR and your role as a communicator #SMPR

CONTACT

rachel@dunnpr.com@rthexton@dunnprfacebook.com/DunnPR