ppt on marketing research on ebook platforms
Post on 05-Dec-2014
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PROJECT RePORT ON MARKETING RESEARCH ON E-BOOK
PLATFORMS
ByARCHANA K
COMPANY PROFILE
ELVERS TECH Founded in the Year : 2013Key People :
Darshan T, DirectorGautham A, Co Founder
Website: www.elverstech.com
Product : E Scroll
PRODUCT PROFILE
E Scroll
Lets you borrow and read any number of e-books from your tablets and e-readers for a monthly subscription fee.
Users can register with just their email ids and enjoy a free month of subscription before they have to start paying for
the service.
OBJECTIVE OF THE STUDY
The main objective to conduct this research is
to understand the e-marketing & develop the better
positioning for new product launch i.e. Escroll
USAGE OF E-BOOK READERS
Very Often Relatively Often Not Often Never Use Them0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
43%
30%
20%
7%
HOW E-BOOK READER HELPFUL IN STUDIES?
Very helpful Helpful to some extent It does not make any difference Not helpful at all0%
5%
10%
15%
20%
25%
30%
35%
40%
23%
37%
27%
13%
HAS E-BOOK READER CHANGED THE WAY YOU STUDY?
Yes No0%
10%
20%
30%
40%
50%
60%
70%
63%
37%
VARIOUS PURPOSES E-BOOK READE USED FOR
Novels
Course re
lated
mate
rial (i
.e. jo
urnal
article
s)
Materia
l to su
pport my s
tudy fro
m other so
urces (
i.e. th
e inter
net)
Documen
ts cre
ated by m
yself
Audio mate
rial o
ther than
the p
odcasts
Pictures
and photos
0%5%
10%15%20%25%30%35%40%45%50% 47%
17%
10% 12%7% 7%
SATISFACTION LEVEL ON USING E-BOOK READERS
Very satisfied Satisfied to some extent Not satisfied at all0%
10%
20%
30%
40%
50%
60%57%
30%
13%
FINDINGS
• It has been found that e-book is read often by the respondents.
• Many Respondants are satisfied by the use of the e-book reader.
• Most of the Respondents say that e-book reader is helpful in their
studies to some extent.
• E-book readers are mostly used for studying novels.
SUGGESTIONS
• It has been found that E-book Marketing in India is rapidly increasing.
• People are more enthusiastic in using e-book readers.
The product developed by the company was also analyzed in short and the suggestions are given below:
• Effectively prescribed information about the product should reach the public.
• Customer awareness should be created• The marketing method of publishing the product must be more
effective.
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