ppc + seo the ultimate market research tandem

ppc + seo

bit.ly/ppcseolove

flickr.com/loop_oh/

demographics

@bigalittlea

21-39femaledegree

flickr.com/francisco_osorio/

demographics

@bigalittlea

who are they?

@bigalittlea

what do they love?

flickr.com/nlireland

what excites them?

flickr.com/yaffamedia

what scares them?

sgarbe.com

what will they readsave

share?@bigalittlea

what will they give

up?

flickr.com/theeerin

if i build it, will they come?

OBSERVE

@bigalittlea

Search questions

1: query mining

flickr.com/theeerin

prioritize keywords …(duh)

@bigalittlea

aov: $89cvr: 5.1%

agnostic?aov: $87cvr: 3.3%

men?aov: $82cvr: 6.6%

women!aov: $94cvr: 7.9%

questionmining

flickr.com/derek_b

@bigalittlea

who

what

where

when

why

how

do

can

if@bigalittlea

queries imps clickshow to make a squeeze page 771 62how to create a squeeze page 727 70how to build a squeeze page 214 34how to create a squeeze page in wordpress 177 25how to use brand 132 33how to make a squeeze page on wordpress 104 19how to make squeeze page 58 19how to setup a squeeze page on wordpress 50 9how to setup a squeeze page 49 15how to create a squeeze page for free 49 10how much does brand cost 46 18

queries imps clickswhat is a squeeze page 5,310 199what is brand 1,588 201what is an autoresponder 701 55what is mailchimp 189 2what is squeeze page 101 14what is auto response 98 3what is autoresponder 82 22what are autoresponders 61 10what is mail chimp 60 1what are squeeze page examples 57 13what is a autoresponder 56 12what are squeeze pages 38 3

FOLLOW

@bigalittlea

visitor comes to your site

visitor added to list

visitor leaves

your ad displays across the web

visitor returns to your site, more $$$

@bigalittlea

visitor comes to your site

visitor added to list

visitor leaves

your ad displays across the web

visitor returns to your site, more $$$

@bigalittlea

lovely bride to be

PreOwnedWeddingDresses.com

@bigalittlea

shopping tips

@bigalittlea

@bigalittlea

adverse weather wedding guides

@bigalittlea

@bigalittlea

@bigalittlea

buying a house together

@bigalittlea

…living  together…?

@bigalittlea

@bigalittlea

they’re  dating!?!?

@bigalittlea

window shoppersbridesmaids

guests

@bigalittlea

Search query (RLDSA)

what aren’t  we  

targeting?

remarketing+ DSA

ACCELERATE

@bigalittlea

there’s  more!

visitor comes to your site

visitor added to list

visitor leaves

your ad displays across the web

visitor returns to your site, more $$$

@bigalittlea

visitor comes to your site

visitor added to list

visitor leaves

your ad displays across the web

visitor returns to your site, more $$$

@bigalittlea

find look-a-likes

GIVE A DOG A BONE

Where does he get all those wonderful toys?

@bigalittlea

teach us!!

@bigalittlea

find (almost) anybody’s  email address - @robousbey

how to find  anyone’s  email  using allmytweets - @mmstll

complete list of little-known tricks  to  finding  anyone’s  

email - @olgafilonchuk

we need those!!

@bigalittlea

or buy us beer. preferably beer with a goat on it.

@bigalittlea

bit.ly/ppcseolove