powerpoint presentation · as a sales representative for stanley black & decker you will manage...

Sarah Halvoren Maria Williams Zachary Hannah

WVU | AMA Presentation

PERSONAL BRANDING9-11-2019

AGENDA

• What Is Profession Branding

• 5 Steps to developing your professional brand

• Opportunities with SBD

• Q&A

“A Great Brand Taps Into Emotions. Emotions Drive Most, If Not All, Of Our Decisions. A Brand Reaches Out With A Powerful Connecting Experience. It’s An Emotional Connecting Point That Transcends The Product.”Scott Bedbury, Nike/Starbucks

Brainstorm YOU on Paper

What are 3 characteristics you would use to describe your partner?

Do Not Evaluate, Judge, Or Criticize Any Idea.

Brainstorm YOU on Paper

Draw the item that best describes you i.e. car, drink, animal etc.

What Would It Be And Why?

Do Not Evaluate, Judge, Or Criticize Any Idea.

5 Steps To Developing

Your Professional Brand

Ask yourself: - What motivates me?- What areas do I excel?- What feedback (positive or constructive)

have I received from others?- What roles/tasks drain me?

Know Your Audience

Develop Online Presence

1. What’s out there today?

2. Separate personal & professional

3. Update Professional Sites:

Profile Photos

• Professional headshot, dress professionally, only you in the photo

Keep content up to date

• Work experience/internships

• Accomplishments

• Professional development

Who are you? What is your background? School, Year, Major Make a connection: Goals, Interest, Company ConnectionMake the ask: Internship, Fulltime Opportunity, Networking, MentorClose: Thank them for their time and state follow up

Let’s Get Crafting…

1. Seek & Say Yes To Development Opportunities

2. Be Engaged with Employers

3. Dress for Success

Join Our Team!

Who Are We Recruiting?

INTERNSHIPS SLP & SMDPDIRECT HIRE

Internship Program

• 10-Week fulltime internship

• Internships available in: Engineering, Finance, Supply Chain, HR, & Marketing

• Work on a real-time project for the business

• Engagement and development opportunities; networking events, trainings, exposure to leadership

www.stanleyblackanddecker.com/careers

As a sales representative for Stanley Black & Decker you will manage a territory of stores for either The Home Depot or Lowe’s Home Improvement retailers.

You will perform sales and merchandising activities to drive product sell through, maintain positive customer relationships, and support corporate marketing initiatives.

SELL: Products to end users at our biggest retailers

MARKET: Global brands through merchandising,

promotions, and in-store events

MANAGE: A sales territory and key relationships in your market

PROGRAM STEP ONE

• Build and maintain relationships • Train store associates • Manage warranty returns • Help drive to the store’s goals • Partner with the Pro Desk/Services

Business Relationships Drive In-Store Sales

• Sell to customers in the aisle • Demonstrate products • Recap successes through Salesforce

In-Store Events

• Develop plan for event strategy • Promote events and drive brand awareness • Engage store management and associates • Manage customer contests • Execute event strategy

• Daily store visits• Home office administrative work • Please note: you work remotely

Typical Schedule Merchandising • Down stock products from shelves • Build and maintain store displays • Set product to plan-o-gram • Obtain additional off-shelf space • Inventory management

A DAY IN THE LIFE

SMDP Program Structure

Market Manager• Gain management experience by leading a

team of first role SMDP sales representatives• Continue to build your skills in sales and

marketing through higher-lever selling engagement with key retail leaders

Commercial Field Sales• Tap into the commercial construction industry• Work on job sites and with commercial distributors• Manage a number, build partnerships, drive results

Corporate Marketing• Develop marketing and promotional strategies

for retail and commercial channels• Innovate and develop products• Create the customer experience through

brand marketing

As you reach tenure and exceed performancegoals you’re eligible for promotion into one of the tracks below.

Track Options:

PROGRAM STEP TWO

SMDP TRAINING

On-The-Job Instructor Led Online

Training Topics: • Product Knowledge • Hands On Practice• Sales Process • Sales role plays

3 Training Weeks• Held at SBDU in Towson, MD• Attend SMDP101: 3 months • Attend SMDP102: 6-9 months • 3rd Training: Once promoted

• Onboard with manager and team• Learn store call fundamentals• Meet key decision makers• Learn territory route• Quarterly Manager work with• Yellow & Black Team Meetings• Team events

• Onboard training• Monthly assigned e-learnings• Team live stream calls• Instructor led pre-work training• Reinforcement training

Program Requirements

Over the course of the program, you will have the opportunity to relocate 2-3 times, approximately every 18 months, across major U.S. cities. Relocation is a requirement and openings are based on business needs

Relocation Required

Candidate Qualities

• Bachelors degree or equivalent work experience in retail/field sales

• Relocation required• Valid drivers license• Pass all background checks

Self-MotivatedAdaptable

Relationship BuilderEngaging

Solutions ProviderCommunication Skills

Seeking Career

32

SMDP INVESTMENT SUMMARY

• Yearly OPR review & progression increases • Branded company vehicle, gas card, laptop and cell phone • Medical, dental & vision benefits • 3 weeks paid vacation, 9 paid holidays & 2 diversity days • 401K eligibility • Relocation assistance

SARAH HALVORSENNATIONAL RECRUITMENT MANAGERSarah.Halvorsen@sbdinc.com