power the connected enterprise with cloud integration and master data management (mdm)

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Presentation delivered by 3 Informatica customers at Dreamforce 2012. For more information about cloud integration and cloud master data management (MDM), please visit

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  • 1. Power the Social Enterprise withMDM and Cloud IntegrationGain a Complete Customer View OppenheimerFunds, Ashish Shrivastava, Development Manager Logitech, Steven Perelli-Minetti, IT Department Manager Interstate Batteries, Mike Darr, Director of Market IQ

2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements. 3. Tweet to Win! Tweet a Picture of your#1View @ #DF12 Make to add #1View and#DF12 to your Tweet Most Re-Tweets Wins!! 4. Agenda Introduction: Informatica & Salesforce Darren Cunningham, VP of Marketing OppenheimerFunds Ashish Shrivastava, Development Manager Logitech Steven Perelli-Minetti, IT Department Manager Interstate Batteries Mike Darr, Director of Market IQ Q&A 5. Informatica: A Long and Proven Salesforce PartnershipCloud MDM 6. www.InformaticaCloud.com 7. Ashish ShrivastavaDevelopment Manager@ashshriv 8. All about OppenheimerFundsOppenheimerFunds, Inc. has been helping investors achieve their financial goals since1960. We are one of the nations largest and most respected asset managementcompanies. More than $176.7 billion in assets under management1 Approximately 2,000 employees Primary office locations: New York, NY; Rochester, NY; Denver, CO. Majorityowned by MassMutual, one of the largest mutual insurance companies in the U.S. Assets Under Management by Asset Class1As of June 30, 20121. As of June 30, 2012. This figure represents all assets managed and/or advised by OppenheimerFunds, Inc., its divisions and its subsidiaries. The investment strategies listed may be offered through investment vehicles that are managed and/or advised by OppenheimerFunds, Inc., its divisions (including OFI Global Asset Management) or its other affiliates, (including OFI Institutional Asset Management, Inc.). 9. All about OppenheimerFunds & Salesforce 201225 users End of 2012 500+ users 10. Salesforce Program Vision & Business OutcomesData quality is incredibly important for all aspects of our business and CRM The right message in the right Make all of our customer & format at the right time based Account transparent across on our knowledge of the clientthe organization Coordinate ourAccess Salesforcecommunications anywhere, anytime (both outbound & internal) via a single portal 360 View Realize profitability goals Increase our organizational velocity Become more collaborativeEnable & enhance internally & externallysalesperson self-sufficiency Continuous ability tocapture best practices& automate where possible 11. Key Components for OppenheimerFunds MDM Strategy Centralized ConfidenceAccelerate IT: & Business: Data integration, data profiling, Data Governance and data quality, master data Stewardship management, and data services. 12. From Unstructured Architecture Dealer Data Lifecycle Overview 13. To Structured Architected Solution (MDM)Proposed Dealer Attribute Data Lifecycle Back OfficeCRMWEBOTHER 14. MDM Integration with Salesforce (Future State)Real-time Integration between MDM and Salesforce 15. Steven Perelli-MinettiSenior Manager, Data EngineeringDoctor of Business Administration- dissertation in progress@StevePerelliMin 16. All about Logitech Global leader in consumer electronics Diverse but focused portfolio PC/Mac/tablets peripherals, Advanced remote controls, Digitalmusic products, Video communications, Digital video security Products for retail consumers and business R&D centers around the globe Doing business in 100 countries $2.32 billion in annual revenue 3500 professional employees plus factory employees Incorporated in Switzerland, key operations in Silicon Valley,Switzerland, China 17. All about Logitech & SalesforceBusiness Model:Indirect and Direct customersSalesforce = Platform as a Service 18. Master Data Management at Logitech Product MasterCustomer Master 19. Various Technologies @ Logitech 20. Informatica @ Logitech 21. Distributed SystemsCustom Trade Promotion Soft Dollar Accruals and Global POS DataManagement (TPM) applicationCustomer Claims 22. 1st challenge: Force.com ReplicationBusiness wants Trade Promotion Analyticsand Reporting IT wants to safeguard cloud data (Force.com)Need to replicate data from Force.com 23. Resultswww.InformaticaCloud.com 24. 2nd Challenge: China e-route Salesforce Integration 25. Salesforce Roadmap Real-Time Opportunity to OrderWeb Services 26. Mike DarrMarket IQ Program Directormike.darr@ibsa.com 27. NACMDM 28. 1,000,000+ unconsolidated Salesforce accounts & opportunities5,000-10,000 daily transactions 29. EnterpriseData SourcesOver 2,000,000 unconsolidated accounts & opportunities 30. EnterpriseData Sources3,000,000+ unconsolidated accounts & opportunities 31. 3,000,000+ unconsolidated accounts & opportunities Enterprise DataSources MDM 32. 3,000,000+ unconsolidated accounts & opportunities Enterprise DataSources MDM 33. Mike DarrDirector of Market IQmike.darr@ibsa.comMatt BrownDirector, Marketingmatt.brown@ibsa.comScott CovingtonPartnerscovington@credera.com 34. Ashish Shrivastava Steven Perelli-MinettiMike Darr Darren CunninghamDevelopment Manager,IT Department Manager,Director of Market IQ,VP of Marketing, @ashshriv @StevePerelliMinEM: mike.darr@ibsa.com@dcunni@infacloud 35. www.InformaticaCloud.com/MDM Learn about our new Cloud MDM Solution! See a demonstration of Informatica Cloud in Action!

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