power shift europe ('11) strategy paper
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CONTENTS
Introduc)on
WhatisPowershi3?
WhyDoWeNeedAPowershi3?
Timeline
89
10
11
11
3
4
56
7
HowWillPowershi3Look?
WhatMakesPowershi3Different?
WhatSupportisRequired
FindOutMore
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The challenges we face today due to climate
change are unprecedented. An increasingly
unstableclimatecantriggeragrowthofextreme
andunpredictableweathereventscrea?ngachain
reac?onofeffectscausingturmoilformanypeople
andotherspecies.Risingsealevelsandresul?ng
forcedmigra?on;changesinrainseasonsaffec?ng
crop growth; or changes in ocean temperatures
damaging precious ecosystems are but a few
examples.
Its not surprising that the sheer scale and
complexityoftheproblemo)enleadstoapathy,
disempowermentorevendenial.Andthatswhy
theenvironmentalmovementneedstogiveposi?ve
supporttobothinspiringandbuildingtheskillsof
youngpeopletotakeac?onandtostrengthenits
voiceandtakingforwardthesolu?onstoprevent
furtherclima?cchanges.
WiththefalloutoftheUNCopenhagensummiton
climatechanges?llbeingadisappointmenttomany
people,2011isanimportantyearforupli)ingand
unlocking the poten?al ac?vity for change that
groupshold.Theopportuni?esareendlessifthey
areseized.So,wearecallingforaninterna?onal
Power Shi). Power Shi) will be simultaneous
eventsmobilisingyoungpeopleincountriesacross
Europe, with training in current climate change
issues, building solu?ons to the problems, and
empoweringthemtobecomecommunityleaders
totakeforwardsubsequentac?on.PowerShi)is
modelledonprevioussummitsthathavehappened
globallywithsuccessfulexecu?on.
At the same ?me, Power Shi) will ac?vely
strengthenandbroadenaEuropeanyouthclimate
movementworkinginunityforafuturewecanall
lookforwardto.
In order to make this happen, this proposal is
cri?caltogatheringthesupportandcommitment
ofawidearrayofplayersacrossEurope.Weneed
na?onalpolicymakers with anunderstanding of
na?onal priori?es, youth organisa?ons with the
ambi?ontodeliveraPowerShi),andorganisa?ons
withareachacrossthecon?nenttosupportthe
project. With the pressure ever increasing with
climatechange,acommondirec?onisneededand
the?meandappe?teisripeforfreshopportuni?es
tolearnandtakeac?on.Ifnotus,whoIfnot
now,when
WehopeyouwilljoinusinmakingaPowerShi)
areality.
INTRODUCTION
Powershi)UK Powershi)Australia
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PowerShi)is4dayeventthatbringstogetheryoungpeople,youthorganisa?onsandpartnersfromallacrossacountrytoshareandlearntheskillsandknowledgetobecomeeffec?ve,innova?veandengaging
leadersagainstclimatechange.
AHISTORYOFEMPOWERINGYOUTHMOVEMENTS
Power Shi)eventshavebeentakingplacearound theworld over the past5 years, and eachyear it
con?nuestomul?plyandgrowinitssize,ambi?onandcrea?vity.AlreadyPowerShi)conferenceshave
beenheldinIndia,theUK,America,CanadaandAustraliathatcollec?velymobilisedmorethan25,000
youngpeople.
GOINGONEBETTER
PowerShi)Europeaimstogoonebeeracon?nentwideeventwhichactsasacatalystforthecrea?on
ofanew,diverseandconnectedmovementofyoungpeoplecallingforgreenjobsandacleanenergy
futurewhilstcrea?ngyouthleadersintheprocess.
Ledbyyoungpeople,foryoungpeople,PowerShi)2011willbeaseriesofmobilisa?onsacrossanumber
ofEuropeanna?onswhereyoungpeoplearetrainedincommunityorganising,innova?vecommunica?ons
andsustainableliving,whilstalsobuildingaEuropeancommunityintheprocess.
STRENGTHINDIVERSITY
PowerShi)eventsacrossEuropewillaractacombinedtotalof25,00050,000youngpeoplebetween
theagesof1825,rangingfromstudentstoyoungentrepreneurs,andfromexperiencedcampaignersto
thosewhosimplycomewithaninterestinprotec?ngtheirfutures.
PowerShi)willwelcomepeoplewithaninterestinsocialdevelopment,economicopportunity,biodiversity
protec?on and even those whose primary interest is increasing youth engagement with European
poli?cs.Indoingso,theseeventswillshowthatyoudonthavetobeanenvironmentalisttobeapart
ofthemovementagainstclimatechange,indeedweareinsteadbuildingamovementforanincreasein
opportuni?es,wealth,healthandsecurity.
WHAT IS POWER SHIFT?
Powershi)Australia
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1@BECAUSENATIONALYOUTHCLIMATEMOVEMENTSNEEDAKICK@START.
DespitetheneedforaEuropeanmovementthatrecognisestheimportanceofcohesiveandunitedwork
inordertoachievechangeat theinterna?onallevel,manycountriesareyettohavea unifiedyouth
movementatana?onallevel.
Whilethepassion,understanding,engagementandcrea?vityisthereineachcountry,whathasbeen
missingisanambi?ousandexci?ngeventthatwillraiseawarenessandbringtogetheryoungpeoplewhosharethesamevisionandkickstartasustainableyouthmovementonclimateclimatechange.
Par?cipantsareall poten?al na?onal leaderswhoneed equippingwith theskillsandconfidence to
organiseonsuchalargescaleanditisthroughPowerShi)2011thatthisvaluableknowledgecanbe
passedpeertopeerfromyoungpioneersalreadymakingwavesincountriesaroundtheworld.
2@BECAUSEWENEEDASTRONGEREUROPEANYOUTHCLIMATEMOVEMENT.
Foryearsenvironmentalandclimateorganisa?onshavetriedtouniteEuropeancampaigningunderone
banner,oneunitedmessagethatwouldbringeveryonetogethertocreateeffec?veandcon?nentwide
change.
Butwithsomanydifferentcountriescomesaplethoraofdifferentlanguages,campaigningstylesand
poli?cal,socialandeconomiclandscapes.Inturnthiscreatesanequallydiversesetofdemandsand
messages,fragmen?ngamovementthatneedstobecohesive.
Youngpeoplehavethepowertoovercomethesena?onaldifferences.Withthecommonstar?ngpoint
ofprotec?ngourownfutures,wealreadyhavethebeginningsofanoverarchingnarra?veoneof
inves?nginthejobs,energiesandtechnologiesthatsecureoursharedvisionofaclean,justsociety.
Bycrea?ngthisunifiedmovementwecancreatethepoli?calandpublicmandateforgovernments,
nego?atorsanddecisionmakers toinvest intheworldthatweasawiderenvironmentalmovement
strivefor.
WHY DO WE NEED A
POWER SHIFT?
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@BECAUSEEUROPENEEDSTOREGAINITSPOSITIONASACOMPETITIVELEADERINAFORWARD@
THINKINGSOCIETY.
Recognisingtheneedforashi)toalowcarbonsustainableeconomy,ChinaandIndiahavebecome
embroiledinagreatpowerracetobecometheworldsleadinginnovatorofcleanandrenewableenergy.
Instarkcontrast,Europeiss?llreelingfromtheeffectsoftherecessionandlookssettofallbehind
missingauniqueopportunitytoboostdevelopment,provideyoungpeoplewithkeytransferableskills,
increaseengagementwithdemocra?cstructures,andtoreduceourdependencyonforeignoiland
gas.
4@BECAUSEWENEEDTOBUILDMOMENTUM,AWARENESSANDENGAGEMENTINTHERUN@UP
TOCOP17.
COP16inCancunshowedthatthereneedstobesomemomentumbuildingintherunuptoeachCOP.
Nego?atorsandpoli?ciansneedtoknowthattheworldiswatchingthemandthattheyneedtocreate
aninterna?onalagreementthatprotectsourgenera?onaswellas thosetocome,andbycrea?nga
massmobilisa?onearlieronintheyear,PowerShi)willraisetheprofileoftheDurbanmee?ng,and
thesenseofurgencythattheimpendingKyotoGaprequires.
Powershi)Australia
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JANUARY2011
Partnerorganisa?onswillbeinvitedtosupportthe
projectandbecomedeliverypartners.Youngpeople
fromacross Europewill becontacted totake the
leadonorganisingrespec?vena?onalconferences.
FEBRUARY@APRIL2011
Applica?onsbyregionalleadswillbesubmiedto
theEuropeanfundersfortheEuropeantrainingand
seed funding forthe na?onalconferences.At the
same?mefocuswillbeplacedonrecrui?ngna?onal
organising teams and on working with partner
organisa?onstosubmitfundingapplica?onsforthe
na?onalconferences.
MAY2011
A central team of volunteers visit na?onal
organiserstooffersupportandadviceontailoringthe conferences tomeet na?onal social, poli?cal
andcampaigningneeds.Thiswillbetoensurethe
messaging is relevant to young people in those
na?ons.
JULY@SEPTEMBER2011
Organising, prepara?on and outreach for the
na?onal conferences by the na?onal leads and
partnerorganisa?ons.
SEPTEMBER2011
Outreach programme in the final stages with
volunteers aending universi?es to generate
supportforthena?onalconferences.
OCTOBER2011
Mass mobilisa?on of young people across
Europe through the Power Shi) programme.
CommencementofPowerPowerShi)projects.
TIMELINE
NOVEMBER@DECEMBER2011
UnitedNa?onsclimatenego?a?onstakingplacein
SouthAfrica,COP17.
JANUARY2012
Mee?ngwithalldeliverypartnersandna?onalorganisers
toevaluate thesuccessof thena?onaleventsand agree
where the European Youth Climate Movement should
gonext.
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HOW WILL POWER
SHIFT LOOK
STAGEONE,TRAINING
Thefirststageissettotakeplaceoverthecourseofthespringof2011,whereagroupofyoungenvironmental
leadersalreadyexperiencedinbuildingyouthclimatemovementsandrunningPowerShi)eventswill
travelaroundEurope,workingwithacoregroupoforganisersineachcountrytolookat:
WhattheywouldliketheirPowerShi3tolooklike;
Whatmessaging,targetsandaimsworkbestineachcountry;
How tobuild asustainableyouthmovementin the contextof eachcountrys social, poli)caland
campaigningclimateandinlightofeachgroupsorganisingcapacity.
The trainingwill also beused todiscusswhat specificmessaging and narra?ve themes workwell in
differentcountries,allowingcommonthreadstoemerge(e.g.a30%emissionsreduc?onstargetby2020
oratemperaturerisecapof1.5degreesetcwhichcanbeusedbythemovementwithoutaliena?ng
audiences.
STAGETWO,ORGANISING
Evena)er the trainers have le), theseyoungorganisers will be supported bya network of partner
organisa?onsaswellasacentralyouthcoordina?onteamtoorganisetheirna?onalPowerShi)conference
inOctober2011.
Thecentralorganisingteamwillprovideoverarchingsupporttothegrowingmovement,ac?ngasafocal
point forcollabora?onwith Europewideorganisingpartners,and fortheapplica?onanddispersal of
Europeanfunding.Ideallytheteamwouldfeatureonepersonfromeachregion(e.g.Balkans,Scandinavia,
CentralEuropeetctoensureequitablerepresenta?onbyall.
STAGE,POWERSHIFT
Friday: arrivalofyoungpeople fromacross their respec?vecountries ina single loca?on ready for a
weekendofclimateac?on.
SaturdayandSunday:trainingandworkshopsaimedatempoweringyoungpeopletobecomecommunity
leaders.
A FOUR-STAGE APPROACH
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Monday:dayofac?onacrossEuropecallingforinvestmentingreenjobsandrenewableenergy,andputtheirtrainingintoac?on.Acentralac?on(withatargetaudienceof5000+willtakeplaceinBrusselstofocusmedia
aen?onandtoputpressureontheEuropeandecisionmakersbasedthere.
STAGE4,POST@POWERSHIFT
Inordertoavoidwas?ngtheenergyandskillscreatedthroughPowerShi)Europe,othersugges?onsarebeing
collatedforprojectsthatcouldberunoffthebackofPowerShi).IdeasincludeAdoptanMEPbuildingonthe
successhadbyvariousna?onalAdoptanMPcampaignsinCanadaandAustralia.
WHEN?
Power Shi) Europe will take place inOctober 2011 (dates tobe confirmedbasedona consensus amongst
organisers.
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WHAT MAKES POWER
SHIFT DIFFERENT?
Byyoungpeople,foryoungpeopleUnlikemanyeventsaimedatyoungpeople,thisprojectisen?rely
themakingofyoungpeople.Beingso,everyevent,howeversmall,becomesa symbolof thestrength,
ambi?on,tenacityandabilityoftheyouthclimatemovement,andisthereforeaninspira?onnotjustto
campaignersandorganisa?onswithinEuropebutto thewiderInterna?onalYouthClimateMovement.
Byavoidingbeingprescrip?vewestandamuchbeerchanceofcrea?ngasustainablemovementfor
ourselves,whichwefeelownershipoverandrightlyproudof.
AstrategicplanforasustainableoutcomePowerShi)isntjustanotherflashinthepanevent.Ithas
comeaboutthroughstrategicplanningandhasbeenbuiltwiththeoutcomeofasustainablemovement
inmind.
Takingthetrainingtothem Bytravellingtoeachgroup(orifneedsbegroupsofneighbouringcountries
individuallythequalityandusefulnessoftrainingwillbevastlyincreased.Tooo)entrainingeventsask
par?cipantstotraveltoonehubloca?ontoreceiveagenericsetoftrainingwhichtheymustthenapplyto
theircommunity.Takingthetrainingtothemallowsittobetailoredandthereforethechancesofsuccess
notonlyinorganisingaPowerShi)butalsoincrea?ngsustainablena?onalyouthclimatemovementswill
bevastlyincreased.
NotjustaboutCOPThewiderclimatemovement
has, on several occasions, fallen into a trap of
concentra?ngontheinterna?onalnego?a?onsand
pushingforanglobalclimatedeal.Whilstthisisa
vitalac?vityoftheclimatemovement,itshouldnt
bethesolefocus.Againandagainadealhasntbeen
struckandtheenvironmentalmovementbecomes
downtrodden, less ambi?ous, and less able to
engageatthegrassroots.PowerShi)isdesignedin
awaythatincludesbuildingthemovementtowards
COP17 in Durban, but is focused on building a
sustainable European movement, innova?ve
new na?onalmovements and onbuilding las?ng
collabora?ve projects. By having projects ready
tolaunchoffthebackofPowerShi)weprevent
our first group ac?vity being centered on a
UNFCCCevent.
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Atthe?meofwri?ngthisproposal,PowerShi)is
s?llinitsearlystages.Asaresult,thisdocumenthas
beenpreparedfortheaen?onofaselectnumber
ofstakeholdersandpartnerorganisa?onswhowe
believewillbecrucialinensuringthatthisproject
isasuccess.
Primarily we are looking to iden?fy a number
of organisa?ons who work across the European
Union who can support this project as delivery
partners assis?ng themany youngpeople from
aroundEuropewhoarealreadyworking tomake
PowerShi)happen.Thissupportcouldrangefrom
recrui?ngpar?cipantstoeventstoensuretheyare
wellaended,tohelpingorganisespecificelements
oftheeventsuchasthedayofac?ononthethirdandfinalday.
Similarly, environmental organisa?ons with
experienceinpolicy,researchandcommunica?ons
arecrucialtoassis?ngthemaindeliverypartner.
WHAT SUPPORT IS
REQUIRED?
We are also eagerly looking for young people or
youth groups who can and will step forward as
the na?onal organisers, receiving training and
workingwiththesteeringgroupandna?onaland
interna?onalpartnerstodelivertheproject.
Although we are not directly asking partner
organisa?ons for funding, it is a crucial element
in ensuring that Power Shi) 2011 is a success.
Experienceshowsthatthevastmajorityofeffortsin
organisingtheseeventsisinsecuringfunding,and
tohelpeachgroupovercomethisbiggestobstacle
isvital.Thesteeringgroup,withspecifichelpfrom
theUK YouthClimateCoali?onwillendeavour to
submitapplica?onstoEuropeangrantsandfunding
pots, which would then be used to support thena?onal organisers in subming applica?ons to
domes?csources.
Shouldyoubeinterestedinsuppor?ngthisproject
inanycapacity,pleaserefertothecontactdetails
below.
FIND OUT MOREThisprojectiscurrentlybeingfacilitatedbytheUKYouthClimateCoali?on.
IfyouwanttofindoutmoreaboutPowerShi)2011,ortodiscussotherideas,youcancontactEllie
Hopkins,UKYCCCoDirector,inthefollowingways:
EMAIL:ellie@ukycc.org
PHONE:+44(07851276122
SKYPE:ellie.ukycc
WRITETOUS:BroomBank,SandyLane,Woodbridge,Ipswich,Suffolk,IP136LW
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