power point branding for talent engagement
Post on 07-Aug-2015
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Agenda7:30-7:45 Breakfast and Networking
7:50-7:55 Welcome – Kathleen Everett, Boly:Welch Consulting
7:55-8:10 The Power of the Story, Managing the Tension - Nels Gabbert, NGPDV
8:10-8:30 Operationalizing THE Brand – Scott Davis, From the Rooftops
8:30-8:40 The HR Opportunities – Susan Wallin, Boly:Welch HR Matters
8:40-9:00 Panel Q & A
Existing Employees
1. Define your ideal employee (Hopefully you have some already)
2. Communicate, celebrate the right behaviors
3. Build the systems to support those behaviors
4. Benchmark your performance as an employer
Future Employees
1. Define your ideal employee
2. Build the message to resonate with them and align with reality
3. Go where they are
4. Open up
Build The Systems Onboarding and ongoing training Performance measurement and
compensation Communication and technology
Know the Value of the Brand for…Recruiting & Staffing
AcquisitionsMarketing
OperationsPolicies
ProductsLEADERSHIP
HR ~The Keeper of the Brand
1. Develop Guidelines for The Brand
2. Make The Brand a natural part of life
3. Help adjust The Brand as you change
4. Develop and implement ways to collect meaningful and ongoing feedback
5. ACT on the feedback to protect The Brand
Take Aways Define the ideal employee for your organization Build a message to attract and retain employees Communicate the message consistently and clearly Build systems to support the message and behaviors Go where they go Benchmark your performance
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