pouch opportunities in latin america

POUCH OPPORTUNITIES IN LATIN AMERICA

GLOBAL POUCH WEST

DECEMBER 2016

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2

Research coverageEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK

EUROMONITOR INTERNATIONAL

LATIN AMERICA: THE ECONOMY

LATIN AMERICA: CONSUMERS

CATEGORY OPPORTUNITIES

OUTLOOK

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Why are we here?

forecast

EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK

-4%

-2%

0%

2%

4%

6%

8%

10%

2001 2006 2011 2016 2021

Real GDP Growth

Developed Countries Emerging and Developing Countries

EUROMONITOR INTERNATIONAL

LATIN AMERICA: THE ECONOMY

LATIN AMERICA: CONSUMERS

CATEGORY OPPORTUNITIES

OUTLOOK

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A youthful continent

EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK

25%

26%

49%

Latin America – 640mn

0-14 15-29 30+

19%

20%61%

USA – 320mn

EUROMONITOR INTERNATIONAL

LATIN AMERICA: THE ECONOMY

LATIN AMERICA: CONSUMERS

CATEGORY OPPORTUNITIES

OUTLOOK

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Pouch landscapeEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK

0

1

2

3

4

Packaged Food Beverages Dog & Cat Food Other

Latin America Stand-up Pouches, Retail Units

2010 2015

2010 – 201560% growth

EUROMONITOR INTERNATIONAL

LATIN AMERICA: THE ECONOMY

LATIN AMERICA: CONSUMERS

CATEGORY OPPORTUNITIES

OUTLOOK

© Euromonitor International

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0

1

2

3

4

5

6

Packaged Food Beverages Dog & Cat Food Other

Latin America Stand-up Pouches, Retail Units

2010 2015 2020

2010 - 3.5bn2020 - 7.5bn

Great outlookEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK

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How to reach emerging market consumers?

Product Positioning

Value

Convenience

Indulgence

Nostalgia

Status

EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK

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