potsdam 13.7.2012

Knud Schulz Citizens' and Library Services

Aarhus

THE LIBRARY AS UNITING FACTOR IN A SOCIETY

OF CHANGE

Potsdam 13. 07 2012

Knud Schulz• Manager of the Main Library in Aarhus 25 years• Librarian and Master of Public Management• Mentor INELI (International Network of Emerging Library

Innovators) Bill & Melinda Gates Foundation• Member of the client group Urban MediaSpace Aarhus• Daily work focus – transforming the Main Library to

“Urban Mediaspace” • ksc@aarhus.dk• www.slideshare.net

Aarhus

apx.28.500 m2incl. 17.500 m2library space

Denmark

population 5.5 mill.

5 regions

Aarhus

population 300.000

Aarhus

Agenda

The Library• as a place/spot• as a space• as a relation

Example Aarhus

Aarhus

Libraries and urban development

Model of the public library in urban development

Casper HvenegaardHenrik JochumsenDorte Skot-HansenIVA – Royal School of Library and Information Science

Aarhus

Client: City of AarhusPartner: Realdania, Realdania BygClient Advisor: Rambøll DKArchitects: schmidt hammer lassen architects Co-advisers: Arkitekt Kristine Jensens Tegnestue and Alectia A/SKnud Schulz Citizens' and Library Services

Aarhus

June 2011

Aarhus

• Mediaspace:• Main Library• Citizens’ Services 17.500 m2• Partners and network 11.000 m2 • Automatic parking space - 1000 cars• Two new urban harbour squares • Arrival centre for light rail• Uncovering of the river• Traffic regulation• App.: 255 mill Euro

Project elements

Transforming the flow in the center of Aarhus

• reduce car traffic to a Third part in front of the harbour

• etablish a light rail station• open the end of the river• bring acces to 800 m waterfront• a new bike and walk route • etablish a new ’mainstreet’ along the

river and up the waterfrontKnud Schulz Citizens' and Library Services

Aarhus

Agenda

Aarhus

Urban Mediaspace- rethinking library and space

Aarhus

The Vision

• A unique space for co-operation

• A place for dialogue, knowledge, ideas and inspiration

• An open and informal learning space

• A unique place for children

People is key factor

Seven Core Values

The Citizen as Key Factor

Lifelong Learning and Unity

Diversity, co-operation and network

Culture and Experience

Bridging Citizen, Technology and Knowledge

Flexible and Professional Organisation

A Sustainable Icon for Aarhus

Aarhus

The Multimedia House – a building of many talents

An attractive building ofinternational quality• A new main library• Citizens’ Services• Partners and networks

Total area: 28.000 m2incl. 10.000 m2 optional

(partners renting)

Aarhus

The library as a space – in the future?

• The building supports the needs of the users

• The building interacts with the surroundings and environment

• The building acts adaptively

Aarhus

Agenda

Aarhus

The Knowledge Society

• From libraries for books/medias -to libraries for man/human

Aarhus

From information that can be found anywhere

To What can only be experienced at the library

Space for media Space as a media

On-line On site

Information Meaning

Facts Credibility

Meeting information Meeting people

Knowing Experimenting

Visitors Resource person

Neutrality Sensing

Seriousness Sense of humour

Arranged events Things that happen

Ivar Moltke, Create

The Change

Aarhus

Transformation Lab

• The entrance – the former place for controlling the users

• 2-300 m2• New projects every 5-6 month• Bringing the traditional work

fields of the library into the LAB• Developing new support of the

users – depending on the room, the media, the connectivity and the competencies

Aarhus

LiteratureLAB

Aarhus

iFloor – interactivity between people

• Social interactivity in the library space

• User to user to staff• Interactivity depends on

the body • communication through

– Mobile– SMS– PC

• Informal - Competition• Funny

Aarhus

iFloor

Aarhus

NewsLAB

Aarhus

Robots

• Eye catcher• Social interactivity• Communication inside

and outside the library• Interactivity• Learning

communication

Aarhus

Teknomorfose - ExhibitionLAB

Aarhus

The Square

Aarhus

FictionLAB

NewsLAB

MusicLAB

ExhibitionLAB

DemocracyLAB

The Square

Aarhus

The strategy for changing

• The need for rethinking the library

• The need for a fusion between physical – virtual

• Focus on development• Bringing new skills into the

library• Promoting learning in the

organization• Force users to dismiss the

book as library brand

Aarhus

The library as a space – in the future?

• The building supports the needs of the users

• The building interacts with the surroundings and environment

• The building acts adaptively

Aarhus

The Change

Transactions – loans, search etc.

Virtual Physical

Relations – new services based on facilitating relational communication

Knud Schulz Citizens' and Library Services Aarhus

Logistic - the returning system - transactions

Facilitating relations

Aarhus

The Innovation Strategy

“..to generate ideas is to be creative; to convert ideas to results is to be innovative. Being innovative in an organized and user-oriented fashion is the essential competitive parameter of the 21st century…”

Steve Jobs, Apple inc.

Aarhus

Users as focal point

• Users are the potentiality of change• Users should be part of the innovation

processes - from the creative phase to testing and realisation

Aarhus

Userdriven process

• From tradition to transcendence – the users deconstruct ”old knowledge” to create new sense

Aarhus

Development Process

Aarhus

Why the Children’s Interactive Library??

1940 2005

Aarhus

Children’s participation

• Users• Design sessions• Metaphorical

starting points• Etnoraids

The Children’s Interactive Library – from project to prototype

Aarhus

User driven innovation

Aarhus

Subject Browsing - Story Surfer

Aarhus

Interaction at the Table

Aarhus

Local history - balloon voyage

• Reading aloud original text containing local history

• Old films converted to digital formats• RFID technology

Modern library practice and strategies – means that roles

constantly change

Aarhus

RethinkingDo we need to disintegrate the library before

reconstructing it?

The change in society and the way of living are creating new premises for the need of the library

The identity of the human beings are related to and depending on new ways of communication

The digitalization means information's are in your pocket everywhere

Knud SchulzCitizens’ and library service Aarhus

- A Danish Report 2010

iratio

n Space

Performative

Learning

Meetin

g Space

The Public Library of the Knowledge Society

D.Skot-HansenC.H. RasmussenH. Jochumsen

Create

Experie

Partici

Discover

Innovation

Reckognition/Experience

Empowerment

Involvement/EngagementKnud Schulz Citizens' and Library Services

Aarhus

iratio

n Space

Experie

Innovation

Aarhus

Inspiration space

• The space for meaningful experiences that is to say experiences that move us

• The space should open up to the irrational, emotional and chaotic by communicating a diversion of aesthetic experiences.

• This can happen through storytelling or other artistic expressions within all kinds of media, cultural forms and genres.

• The inspiration space should make the user want to move beyond the usual choices and to come back.

• The library space in itself may also be an experience and work as a stage for events and cultural arrangements.

• The inspiration space especially supports realisation (cognition)/experience and innovation.

individual concentration

Aarhus

digital media

Aarhus

Inspiration

Aarhus

events

Aarhus

appearance

Aarhus

book clubs

Aarhus

picture bookKnud Schulz Citizens' and Library Services

Aarhus

reading aloud

Aarhus

staging

Aarhus

Learning

Discover

Empowerment

Aarhus

Learning space

• Space where children, young people and adults can experience and explore the world and thus strengthen their competences and possibilities through free and easy access to information and knowledge

• Learning is seen as a dialogue oriented process that is based on the users’ own experiences and their wishes to define their own learning needs

• Often takes place in informal settings which do not have learning as the goal – learning happens through play, music and many other activities

• Should meet the needs of especially young people for a more experience oriented learning through the development of playful, interactive and social learning methods.

• Learning is strengthened through the use of homework cafes, study places, open courses and experiment areas.

• The learning space especially supports realisation (cognition)/experience and empowerment.

teaching

Aarhus

courses

Aarhus

informal learning

Aarhus

consultations

Aarhus

one to one

Aarhus

homework cafe

Aarhus

guidance

Aarhus

access to knowledge

Aarhus

selfservice

Aarhus

Meetin

g Space

Partici

Empowerment

Aarhus

Meeting space

• An open, public space where citizens as a third space between home and work can meet others who are both as themselves and different from themselves

• Arenaes, where you can meet other people with different interests and values and encounter opinions that challenge you through discussions and debate, are necessary

• In the meeting space both non-committal, random encounters can take place through lounge décor with newspapers and café atmosphere as well as more organised meetings

• This can take place both live and on the Internet in chatgroups, blogs or other social media.

• The meeting space especially supports empowerment and engagement

meetings

Aarhus

lectures

Aarhus

discussions

Aarhus

debates

Aarhus

politics

Aarhus

being together

Aarhus

Performative

Create

Innovation

Aarhus

Performative space

• Users can interact with others for inspiration to create new creative expressions in the encounter with art and culture

• Users can get access to tools that support their creative expressions through interactive games and writing-, sound- and video-workshops

• The users can also get support in their creative expressions through workshops with professional artists, designers, multimedia developers etc.

• Can act as a platform for communication by publishing and distributing the work and products of the users and by giving access to stages where users can perform and express themselves.

• The performative space especially supports engagement and innovation.

writing workshops

Aarhus

experiment

Aarhus

edutainment

Aarhus

Workshops

Aarhus

playing

Aarhus

gaming

Aarhus

gaming

Aarhus

Why partnerships?

Lack of resources and competences in libraries

Knowledge, inspiration from others

Need of diversity, quality, research in service production

Communication and marketing

New ambassadors

Aarhus

Mapping the network

Partnership clusters

Aarhus

ExamplesStrategic Partnerships

Partnership clusters - examples

• Children and FamiliesChildren theatres, culture institutions, Centre for Playware, Alexandra Institute, Centre for Pervasive Computing, public schools

• Knowledge and LearningUniversities, educational institutions, free adult education, Homework help organisations, NGO’s

• FictionPublishers, author organisations, reading clubs, author schools, writing workshops, poetry clubs, free adult education , news media

• MindspotPublic Schools, High Schools, youth organisations and clubs, festivals

Aarhus

Whats next?

Aarhus

Transformation Lab II

Aarhus

Stageing Urban Mediaspace

• Create an illusion of the building under construction• Walk in the 3D model• Setting the stage for tests, user operated services,

innovations, new designs, incl. elements to be used in the new building

• Involve the users in the work• Prepare the citizens• Prepare the staff• Brand the new library

Aarhus

What is the concept of the new Library

• Transform the library from the brand of a building housing books

• to a building supporting and interacting with userneeds

Aarhus

Summing up

• Merge technology, space and competencies

• Involve the users in the innovation• Make partnerships competencies and a

broader ownership of the library • Tell new stories about the library brand• Innovate your libraries or die

Aarhus

Library potentials

The library include many rationalities in a perspective of developing cities

• Democracy• Inclusion/empowerment• Partnerships• Innovation• Learning

Aarhus

2013June 16th-19th

Welcome

We can do it

• Can Libraries spark Innovation? – Yes we can• Let’s light up our potentials

Thank you for listening

Aarhus

potsdam 13.7.2012

library services

agendathe library

public library

library space user

space knud schulzcitizens

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