postbus 12080 3501 ab utrecht t 030 750 90 00 f 030 750 90 01 social partnerships: introducing the...
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Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01
Social partnerships: introducing the Marketplace model
by Leonie Oostendorp
P.O.Box 12080 NL-3501 AB Utrecht The Netherlands T +31 30 750 90 00 F + 31 30 750 90 01
Outline workshop
1. Introduction to CIVIQ
2. Welfare policy in the Netherlands
3. Why social partnerships?
4. The Marketplace model
1. General numbers of volunteering
• Population: 16 million
• Number of volunteers: 4-5 million
• Independent volunteer centers:450
• Main sectors: sports, care, welfare
CIVIQ, national volunteer centre
Our goal: promoting, modernizing and boosting volunteer work
CIVIQ
Info centre
Infra-structure
Volunteer manage-
ment
Participa-tion
New markets
Maatschap in Betrokkenheid
Maatschap in Betrokkenheid
Our goal: to promote and facilitate social partnerships between business, community and public sector
How?1. Support a national network of local
infrastructure (brokers)2. Development and introduction of new
models and instruments3. Research, promotion and consultancy
Infrastructure of local brokers
Network of local
brokers
Business Volunteer organizations
CIVIQ Maatschap in Betrokkenheid
Social
partner-
ships
Public sector
Our tools
• Toolkit for volunteer organisations and
businesses to get started
• Website for local brokerswww.betrokken.nu
• Coaching and training programme for local
brokers
• Toolkit for the marketplace
Funding
50%
Ministry of Health, Welfare & Sports
50%
• Private funding• Project subsidies
• Assignments by:- Business- Local authorities- (Large) volunteer
organizations
2. Dutch welfare state under pressure
• Increasing number of drop outs
• Tension between people from different backgrounds
• Rapid aging
• Individualization
• Social exclusion
New government policy
Get everybody in action!
Strong role for local government: facilitate a
process where people can take more
responsibility for themselves
SOCIAL PARTNERSHIPS = PRIORITY
3. Why social partnerships?
Key = Empowerment
Donate your skills and resources to your
community
Examples of social partnerships
• Annual christmas dinner for elderly
• Combination of bank & library
• Journal for homeless people
• Improve your own neighborhood -> the challenge of Arnhem
• All stars program in Amsterdam
Benefits
Business
- Company pride- Development of skills and competence- New markets - PR
Open your mind
Community
- More resources - New volunteers- PR- Scope- Entrepreneurship
Empowerment
Public sector
-Social image-Active citizens
Involvement
Current situation
• Government budget reduction forces voluntrary
sector to undertake action
• Business case pro social partnerships and
employee volunteering becomes stronger
• Shift in focus: from general programmes towards
strategic goals and themes.
• Local infrastructure is essential!
Challenges
• Voluntary organisations remain hesitant or don’t
know how to approach business
• Few structural partnerships
• Local government doesn’t recognize importance
of local networks
• Mainly large firms or service oriented businesses
4. Introducing the Marketplace
Volunteer organisations
CIVIQ, Fortis, KPMG
Marketplace
Business
Develops & facilitates
Social partnerships
How does it look like?
C C
C
CC
Registration desk
Marketplace: History
• Started in Amsterdam in 1996: 150 matches!
Start of local marketplaces
• 2004: Marketplace at Eurofestation in Maastricht; result € 1 million capitalised valueStart social partnership CIVIQ, KPMG & Fortis
• 2003: 1 local Marketplace2004: 3 2005: 18 -> 1500 matches!!!2006: 25?
• Export to: Germany, UK, US, Romania, France
How does it work? SUPPLY
• Companies, Funding organisations, media, Government, NGO’s
• Supply: - Time - Knowledge - Information - Ideas/Networks
- Means/materials
Why participate?
- A lot of possible partnerships with
interesting partners
- To create your community investment
programme
- To get into contact with interesting
volunteer projects: FUN & INSPIRATION
How does it work? DEMAND
• Volunteer projects/organisations
• Demand:
Support
Time
Manpower/means
-> No structural projects!
How does it work? DEMAND
• Present the project at the Marketplace:
You only have 5 to 10 minutes!
• What do you have to offer in return?
• Be a real partner!
How does it work? BROKERS
• To organise matches
• Corners like:
- Manpower- Material- Facilities- Professional advice- Marketing & communication
How does it work? BROKERS
• Invite companies to make an offer, and organisations to present projects within these ‘corners’
• Not virtual, actual: just like in a stock exchange
• Publish/announce the matches on screens
How to organise a (local) Marketplace: WHO
• Local brokers• Volunteer centres• National/local companies• Foundation (social welfare or other)• Trade association• Chambers of Commerce• (Local) government• Service organisations (Rotary, Lions)• National/local volunteer organisations
VERY IMPORTANT: • Make it a joint effort!!• Organise a team of stakeholders• Don’t exclude
Organisation of SUPPLY
• Research: companies/organisations from different branches
• Face-to-face presentations
• Ambassadors/trendsetters
• What’s in it for them?
Organisation of DEMAND
• Educate organisations not to think only in money
• Organise workshops/meetings
• Support in developing interesting projects
• What do they have to offer?
• Make sure they do what they have to do in case of a match
At the Marketplace
• Create a dynamic event (no seats, not too long)
• Invite well-known people• Bring supply to demand• Announce matches• Have contracts signed in public• Make brokers visible• Invite press• Publish the results afterwards: in number
of matches or capitalised value
Key factors for success for organisors
• Focus: What is your mission/objective?
• Commitment of the local community
• Use ambassadors and networks to attract demand and supply
• Clear communication before and at the Marketplace
• Location/setting/furnishings/decoration
• Good follow-up
Download the toolkit
For your own copy of the Marketplace toolkit:
Visit the website of CIVIQ:
http://www.civiq.nl/emc.asp?pageId=1229
Who’s Next???
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