post-traditional college students report webinar

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Carol AslanianPresenter

Scott JeffeModerator

Join 33 speakers and 100s of higher ed. professionals at CALEM 2017April 5-7 | Denver, CO

www.CalemConference.org

Post-traditional College Students

Attracting and Serving the New Majority

Carol AslanianFounder & PresidentAslanian Market ResearchEducationDynamics

Carol Aslanian

• 20 years College Board, Director of Adult Learning Services• 10 years Aslanian Group, Inc., President• 6 years at EDDY

• Carol has authored Americans in Transition: Life Changes as Reasons for Adult Learning and How Americans in Transition Study for College Credit

• Carol continues to co-author the annual report: Online College Students, currently in its 4th year.• Frequent presenter at national conferences on post-traditional learners• Conducted research for more than 350 colleges in seeking to enroll adult/post-traditional students

Copyright: Aslanian Market Research 2017

caslanian@educationdynamics.com

201.377.3321For more information:

About Us – Aslanian Market Research• 1980 – 2000: The College Board

Office(s) of Adult Learning Services/ Community College Relations

– Publications & National Studies on trends in adult learning

– Seminars and Conferences address recruiting and serving adult students

– Market Analysis Studies for 200+ colleges, universities, agencies, consortia

• 2000 – July 2009: Aslanian GroupAdult Student Market Research and Other Services– Publications: Trends in Adult Learning (2006), Hindsight, Insight, Foresight: Understanding Adult Learning Trends to Predict

Future Opportunities (2009)

– Seminars and Conferences: Marketing to Adult Students, Internet Marketing, Marketing Online Programs to Adult Students…)

– Market Analysis Studies for 100+ colleges, universities, consortia

• 2009- Present: Aslanian Market Research, EducationDynamics

Agenda

1. Higher Education and Adult Learning Over the Years

2. Rise of Post-traditional Students: Who are they?

3. National Study of Post-traditional Students

4. Key Findings

Copyright: Aslanian Market Research 2017 5

History of Higher Education and Adult Learning

1970 - 2000• Steady growth of students

25+ years

• Special “units” to serve them

• Main objective: Revenue

7Copyright: Aslanian Market Research 2017

2000 - 2010

• Online learning emerges

• Increased need for revenue by colleges

• Age no longer predicts learning patterns

2010 - 2016

• Traditional enrollment stagnant • Not-for-profit colleges enter online

market -- branching out to new regions of the nation previously not available to them

• It’s all about format and deliveryCopyright: Aslanian Market Research 2017 9

• 17.5 million undergraduate students

• 15% of all students fully online

• Expect 25 percent by 2020

• “Traditional” undergraduate students (18-22 yrs, full-time, day, resident) = 25 percent

Result: Transformation in Higher Ed

Poll Question:

• Does your institution have a minimum age requirement for certain undergraduate programs?

Yes or No

Rise of Post-traditional Students

• Attend any accredited college

• Any age … not full-time day, residential

• 75% of the undergraduate marketCopyright: Aslanian Market Research 2017

National Studyof

Post-traditional Undergraduate Students

• Conducted Spring 2015

• 1,500 students nationwide

• Enrolled in undergraduate study in past three years, currently enrolled, or planning to enroll in next year

Who are Post-traditional Students?

18Copyright: Aslanian Market Research 2017

MEDIAN AGE: 29

Employment Status

Undergraduate Students

Employed full time 42%Employed part time 23Not employed 23Retired 5Other 8

Understanding the Post-traditional College Student

It’s all about Jobs and

Careers!!!

Enrolling the Post-traditional College Student

Poll Question:• Does your institution have accelerated course options (not

including summer) for some or all of your undergraduate adult/post-traditional students?

Yes or No

Financing Education

Key Findings

Post-traditional Students Are The New Majority In American Higher Education Undergraduate Study

These students include those 25 years of age and older who begin or return to undergraduate education and those under 25 years of age who begin or return to undergraduate education, but are not enrolled fulltime during the day and do not reside on or near campus.

Age No Longer Predicts Learning Patterns

Given increasing and multiple life transitions and trigger events in the lives of many Americans, retooling and reeducation have become a necessity throughout one’s lifetime.

Career Transitions And Career-Related Events In Life Drive Americans Of All Ages Back To School

Post-traditional students, in particular, seek further education to enter, advance and change their careers or jobs. Relevant credentials and certifications lead these students to the career pathways they seek.

The Majority of Post-Traditional Students Prefer Some Form Of Online Instruction

To cope with the multiple life roles and to expedite their education as much as possible, post-traditionals – most of whom are quite familiar with online delivery and ……… understand that online instruction provides the flexibility and convenience their busy lives require.

Post-traditional Students are Cost-Sensitive

Tuition is the No. 1 factor driving post-traditional students’ school selection, their reason for not pursuing college after high school and their reason for dropping out. Most believe that there is not enough financial aid available today and that the first two years of college should be free.

The Acceptance of Prior Academic Credits Is Critical

Seventy percent of post-traditional undergraduate students are reentering college with credits in hand. In many instances they are searching for colleges that will accept these prior credits in order to save time and money. On average, they bring with them 30 or so credits for transfer.

Post-Traditional Students Make Decisions Quickly

While many students increasingly make their decisions to attend a school extremely quickly, 40 percent of post-traditional college students choose a school to apply to within four weeks or less and nearly 75 percent take three months or less between day of first inquiry and first day in class.

Post-Traditional Students Prefer a Nearby Campus

Regardless of their program or course format preferences, nearly 70 percent would like to enroll at a college within 30 miles of there they live.

Business, IT, and Health and Medicine are Popular Fields of Study

Business and IT continue to be the most popular major at the Bachelor’s degree level, but health and medicine is more popular at the Associate and Certificate and Diploma levels.

Most Post-Traditional Students Study Full Time

Accelerated courses and programs offered year long, along with diverse formats (online, hybrid, etc.) enable these students to take on full-time loads while also addressing other life roles.

Eight-Week Courses (or less) are Here to Stay

Clearly, colleges that seek to recruit the post-traditional student must pay attention to the length of their courses. Two-thirds prefer 10 weeks or less for their course length but definitely, the eight-week pattern is the median preference – all times of the day.

The Post-Traditional Student Demographic

While white/Caucasian is the largest ethnic group; Hispanics are under-presented relative to the population and Asian/Pacific islanders are over represented. Household income distribution is similar to that of the US population. Most important, the post-traditional student is typically female and is younger than older – more than half are under 29.

CALEM 2017 | April 5-7 | Denver, CO

• 33 Speakers• 28 Sessions• 100s of Higher Education Institutions

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post-traditional college students report webinar

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