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POST-CAMBRIDGE ANALYTICAPros and Cons of Facebook for Learning

Britt WatwoodAlexa CarlsonStephanie Sibicky

AGENDA

• Facebook for Learning?• Poll of Room

• Evidence of Effective Use

• Example of Use by School of Pharmacy

• Cambridge Analytica Scandal• What Happened?

• Implications & Concerns

• Lessons Learned

POTENTIAL USES OF FACEBOOK

• Class discussion forums

• Real time chat

• Forums that span more than one term

• Classroom “extension” from experiential learning

• Student clubs and organizations

WHY FACEBOOK INSTEAD OF BLACKBOARD?

• Engagement

• Notifications

• Mobile access

• Emojis/”Like” buttons

RUBRIC FOR E-TOOLSCategory Criteria

Functionality

Scale

Ease of Use

Tech Support

Hypermediality

Accessibility

Accessibility Standards

User-Focused Participation

Required Equipment

Cost of Use

https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education

RUBRIC FOR E-TOOLSCategory Criteria

Technical

Can be integrated w LMS

Works w standard operating systems

Works w variety of browsers

Downloads to work

Mobile Design

Access via phones or tablets

Functional

Offline mode

https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education

RUBRIC FOR E-TOOLSCategory Criteria

Privacy & Data Protection

Sign Up / Sign In

Users maintain ownership of data

User can archive, save and export data

Social Presence

Collaboration

User Accountability

Students knowledgeable in how to use

https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education

RUBRIC FOR E-TOOLSCategory Criteria

Teaching Presence

Facilitation

Customization

Learning Analytics

Cognitive Presence

Enhancement of Cognitive Tools

Higher Order Thinking

Metacognitive Engagement

https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education

WHY FACEBOOK INSTEAD OF BLACKBOARD?

Functionality

Accessibility

Technical

Mobile Design

Privacy

Social Presence

Teaching Presence

Cognitive Presence

WHY FACEBOOK INSTEAD OF BLACKBOARD?

Rubric Category Facebook Blackboard

Functionality

Accessibility

Technical

Mobile Design

Privacy

Social Presence

Teaching Presence

Cognitive Presence

EXAMPLE USE – CPS COURSE

EXAMPLE USE: INTEGRATED ADVANCED PHARMACY PRACTICE EXPERIENCE

September 2017: Start CarlsibickyFacebook with 3

students

October 2017: Added quizzes via polls and adaptive

release cases

November 2017: Add vlogging

component with 6 students #TILTW

April 2018: Journal club "trailers"

using VoiceThread#comingsoon

QUICK THINK-PAIR-SHARE

• What advantages did you see?

• What concerns did this raise for you?

2-minute discussion with your colleagues seated next to you

• Psychographic profiling – OCEAN

• Openness

• Conscientiousness

• Extroversion

• Agreeableness

• Neuroticism

CAMBRIDGE ANALYTICA SCANDAL

Aleksandr KoganUniversity of Cambridge 87 million Facebook users

Allowed for targeted ads during election to energize base or turn off competition.

Important note: This data was not stolen. The design of Facebook makes the mining of data easy for marketing purposes.

WHAT GETS TAKEN IN "BREACHES"?

• My name• My email addresses• My phone number• My birthday• The fact that I’m married,

and probably to whom• Where I’m from• Where I live now• Where I work

• Where I went to school

• The 10 most recent locations where I’ve been tagged

• My 15 most recent searches on Facebook

• Posts on my timeline

• Who I’m friends with

• Who I’m private-messaging with

• Groups I’m a member of

• "Resistance is futile. But resistance seems necessary"• Siva Vaidhyanathan (2018) Antisocial Media, pp. 214-215

• Educate students

• Use Firefox non-tracking feature or Chrome Incognito

• Closed groups

• Locked down privacy for students

• No "friending"

IMPLICATIONS

• Mastodon

• Slack

OTHER SOCIAL MEDIA OPTIONS

SUGGESTED GUIDELINES:SYLLABUS EXAMPLE

QUESTIONS?

THANK YOU!

BRITT WATWOOD W.WATWOOD@NORTHEASTERN.EDU

ALEXA CARLSON A.CARLSON@NORTHEASTERN.EDU

STEPHANIE SIBICKY S.SIBICKY@NORTHEASTERN.EDU

• Anstey, L. & Watson, G. (2018) A rubric for evaluating e-learning tools in higher education, Educause Review, September 10, 2018.https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education

• Forham, I. & Goddard, T. (2013) Facebook Guide for Educators, The Education Foundation, http://www.ednfoundation.org/wp-content/uploads/Facebookguideforeducators.pdf.

• Jones, J. (2018) Firefox add-on protects against (most) Facebook tracking, Chronicle of Higher Education, March 29, 2018,https://www.chronicle.com/blogs/profhacker/firefox-add-on-protects-against-most-facebook-tracking/65281.

• Perrin, A. (2018) Americans are changing their relationship with Facebook, Pew Research Center,http://www.pewresearch.org/fact-tank/2018/09/05/americans-are-changing-their-relationship-with-facebook/.

• Vaidhyanathan, S. (2018) Antisocial Media, Oxford University Press.

REFERENCES