post analysis festive feast mega navidad 2010. target core need bya drive occasion main channel...

POSTANALYSIS

Festive FeastMega Navidad

2010

Target

Core Need

BYA drive

Occasion

Main Channel

Competitive Strategy

Strategy Focus

Layer

Drive Ticket Average during Holiday Season by targeting Families and Friendsthat want to Celebrate a special occasion.

Marketing Strategy

Triggers

Desired Outcome

Please includean example

of Promotion

MainPictorial

COB

Families/Friends

Celebrate the Holidays together

Families gatherings and friend reunions

To spend special moments

with loved ones

Ticket Average

Lunch and dinner

Dinne In and Drive Thru

Offer complete meal with a special treat (family size premmium dessert) at a great price

Promo Performance

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Por favor llenar el documento de excelcon la mayoria de informacion que este Disponible para poder analizar

Window Sticker

Banner

Menu Board double panel

Main competitor information during protion

Pricing:

Competitor:McDonald’s

La Caja Grande de McDonald’s

9500 colones (with 4 16oz sodas)

Promotion:

Main competitor information during protion

Pricing:

Competitor:Church’s Chicken

Rica Navidad

10500 colones (9pc bundle)

Promotion:

Main competitor information during protion

Pricing:

Competitor:McDonald’s

La Caja Grande de McDonald’s

9500 colones (with 4 16oz sodas)

Promotion:

Main competitor information during protion

Pricing:

Competitor:Rosti Pollos

Rosti Económico Navideño

15000 colones

Promotion: