positioning of aruba as economic gateway between latin america and europe caroline rodenburg
Post on 27-Dec-2015
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IntroductionContents
► Introduction Strategic Investigation► Market analysis ► Opportunities► Strategy for development Green Gateway
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Introduction Strategic Investigation
► ‘How can Aruba, as part of the Kingdom of The Netherlands, position itself in short and medium term, as an economic gateway between Latin America and Europe and vice versa’
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Why Aruba as an economic gateway between Latin America and Europe?
► Aruba has strong ties with The Netherlands for over 200 years;► Aruba can make use of strong network of Dutch embassies in LATAM and EU;► Aruba has historical relationships with Latin American countries;► Aruba is strategically positioned between Latin America and Europe;► Aruba has the ability to understand and translate the culture from Latin
America and The Netherlands;► The combination of Aruba and NL brings a unique proposition;► This unique proposition is beneficial for both Aruba and The Netherlands and
brings sustainable competitive advantage.
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Sector analysis LATAMMajor developments and sectors
Infrastructure► Brazil: Some 12,000 projects with a total value of nearly US$ 740 billion are expected
to be implemented until 2016.► Brazil will build over 800 airports.► Colombia: Restoration of the river (Rio Magdalena -USD 9 billion project) and rail
transportation and design a system of airports and ports in line with the growth of international trade.
► Panama: The Colón Free Zone receives over 250,000 visitors a year and it is home to 1,751 companies. Further expansion planned.
Oil & Gas► Brazil plans to inject USD 250 billion until December 2014 in the oil & gas sector.► Colombia plans large investments in Oil & Gas: till 2015 USD 16 billion in exploration
and production, USD 12 billion in transportation and USD 617 million in refining.
Agribusiness► Brazil / Colombia: Encouraging sustainable development of agriculture.
Tourism► Panama: 10.000 hotel rooms have been built over the last 3 years.
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Aruba
Green Gateway
Green Zone Aruba
Opportunities (I) Setting the scene
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(green) Technology
Financial intermediation and business integration
Logistics
Tourism
Latin-America Europe
Opportunities (II)
► Considering the USP’s of Aruba, we have identified the following niches on a short, medium and medium-long term:
Short term► Matchmaking & Consulting► Acquisition support► Project & Process Management► Financial intermediation & Business Support► Education and Training► Financial intermediation and Business Integration► Development of new unique products for the
international financial services industry► Project Management► Construction of Hotels and Facilities
Medium - long term ► Matchmaking► Consulting► Project & Process Management► Financial Intermediation & Business Support► Education and Training► Tourism (based on Green Exhibition Hall &
Convention Center)► Capital Raising► Certification► Compliance Reviews► R&D and Testing► Production & Technology delivery► Sales & Operations► Management and Supervision► Hotel Operations
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Proposition and USP’sKey themes creating synergy for Green Zone Aruba
Exhibition & Convention
Green Park
Knowledge & training facility
Lab &Testing
Green stock exchange
Certification
Business Support
Carbon War RoomIncubator facility
Matchmaking
Image building
Promotion
Wind parks
Solar farms
Cooperation knowledgeinstitutes NL/EU-LATAM
Attracting talent
Bio based e.g. algae farming
Awareness internal / external)
Wastemanagement
Air/Watertreatment
Business Support
‘Green Incubator’Supporting
infrastructure
‘Showcase Sustainable Island’
Concrete sustainable energy for Aruba
‘Green Integrator’Intermediation
Process and project management
InsuranceFinance
Propositions Projects
‘Green Community Network’
Gateway community
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