portfolio of design & photogrphy

Andrew Villalobos

Portfolio of Design & Photography

— 01 02 03 04About MeNice to Meet YouWhat Inspires Me

— page 06

Desert Life Book DesignTypography 3

— page 10

State Bicycle Co. Skin CarePackage Design 3

— page 18

Frank Lloyd WrightDesigner PaintPackage Design 2

— page 24

Purified Benefit Concert DeliverablesVisual Systems 1

— page 30

CONTENTS

Various Logo DesignsVisual Systems 1Identity 1 & 2

—page 82

PhotographyPersonal

— page 86

Day of the Dead Los AngelesIdentity 2

— page 36

06 07 08 09

AIDS Awareness PosterVisual Systems 1

— page 46

Vertical Retail Store Brand & Packaging SystemPackage Design 4

—page 50

Villa Cappelli Olive Oil PackagingPackage Design 2

— page 66

SnapitGraphic Design 2

— page 72

Lumen Package Design 1

— page 78

My name is Andrew Villalobos & I am a

designer drawn to great form.

When I think of the word form, I think

of something being molded and created

into a better version of itself. My role

as a graphic designer is to shape words

and pictures into beautiful working

form. This form should evoke meaning

and emotion. It allows the function of

the design to take precedence. My goal

is to create a perfect form that may not

even be noticed by the casual observer.

Great form is an art.

NICETOMEET YOU.

WHATINSPIRESME

NATURE

PHOTOGRAPHY

MODERNISM

FURNITURE

ARCHITECTURE

BOOKDES IGN

Desert Life Book DesignGR 330 OL1: Typography 3 – Complex Hierarchy Instructor: Carolina De Bartolo

TITLEBook Design, Desert Life

CLASSTypography 3, Complex Hierarchy

INSTRUCTORCarolina De Bartolo

DESIGN OBJECTIVEto design a book using text, infographics, pictures, and illustrations; to show complex hierarchy in design with a focus on grid use

SOLUTIONDesert Life intrigues me. At a glance, the desert looks simple and lifeless. Yet when one looks closer and ventures into the desert, the landscape comes alive. Beauti-ful cactuses grow next to powerful rock formations. Lizards bask in the bright sun while snakes create artwork in the sand. The colors of the sky change by the hour, narrated by the sounds of nature. The desert is an ever-changing landscape with a quiet powerful beauty.

My book design mimics the minimalistic desert feel with the pops of detail. The graphs, charts, dynamic typography, and photography became the vibrant life of the book. The form pulls the observer in and allows the content to become the focus.

DESERT LOCATIONS

EXTREMELY ARID

SEMIARID

State Bicycle Co. Skin CareGR 370 OL1: Package Design 3 Instructor: Thomas McNulty

PACKAGING

On-the-Go Squeeze Bottle Spray Bottle Line Tub of Body Rub Cream

TITLEState Bicycle Co. Skin Care

CLASSPackage Design 3

INSTRUCTORThomas McNulty

DESIGN OBJECTIVEto create a line of skincare products and an in-store display for an up-and-coming brand that does not have a skincare line

SOLUTIONI chose State Bicycle Co., a fixed gear bicycle company that showcases clean, sleek bicycle designs. I created a sun-screen based skincare line that comple-ments State Bicycle Co.’s modern design philosophy. I designed packaging for a variety of sunscreens including dry touch, wet skin, lip balm, kids, and sports action.

Frank Lloyd Wright Designer PaintPackage Design 2, Executing 3D Design Instructor: Valerie Taylor-Smith

PACKAGING

TITLEFrank Lloyd Wright Designer Paint

INSTRUCTORValerie Taylor-Smith

DESIGN OBJECTIVEto create a designer line of paint and associated packaging materials inspired by a well-known artist

SOLUTIONI chose architect and designer Frank Lloyd Wright as the person I modeled my designer line of paint off of. Wright is known for his Usonian homes, which feature straight and beautiful lines. I illustrated a line drawing of Wright’s famous Fallingwater house and used it as the main image on each can of paint. The lines wrapped around the front of the can to the back, creating space for information and icon illustrations.

To complete the look, I used rectangular shaped cans instead of the typical cylin-drical cans used for most paint products.

Purified Benefit ConcertVisual Systems 1 Instructor: Troy Alders

IDE NTI TY

P U R I F I E DTITLEPurified Benefit Concert

CLASSVisual Systems 1

INSTRUCTORTroy Alders

DESIGN OBJECTIVEto develop a brand and all its delive-rables for a benefit concert for clean water in Africa

SOLUTIONI developed the name Purified for the name of the benefit concert and created a logo and all the branding materials and deliverables that go along with it. The logo is the name Purified with an illustra-tion of the continent of Africa with the tip of it having a drop of water coming off of it. Along with the logo, an iPad app was created to allow people to buy tickets, view photo galleries, get information about the events and artists perform-ing, book hotels, and contact staff at the music festival. I also designed tickets and posters for the event.

Logo Design

iPad App Design

Poster Design 3

Ticket Design

Day of the Dead LAIdentity 2 Gordon Mortensen

IDE NTI TY

TITLEDay of the Dead LA

CLASSIdentity 2: Strategies for Branding

INSTRUCTORGordon Mortensen

DESIGN OBJECTIVEto create a logo and branded experience for the Day of the Dead festival in Los Angeles, California

SOLUTIONDay of the Dead immediately brought to mind the traditional Mexican Sugar Skull. I wanted to incorporate it in some way. I came up with the idea of creating an illustration of a typical skull, but with hand drawn lettering inside the shape of the skull forming the eyes and mouth. “Day of the Dead” reads on the top half of the skull and “LA” forms part of the teeth. This logo was used for the website, poster design, ticket design, and other event deliverables.

Original Sketch First Refinement Second Refinement

Poster Design

Website Design

AIDS AwarenessVisual Systems 1 Troy Alders

POS TER DES IGN

TITLEAIDS Awareness Poster

CLASSVisual Systems 1

INSTRUCTORTroy Alders

DESIGN OBJECTIVEto design a poster that conveys a mes-sage in support of the use of condoms to help prevent AIDS

SOLUTIONThumbs up in the United States is a universally understood symbol mean-ing approval. I illustrated a hand giving a thumbs-up with a condom over it to allow me to convey the message without the use of words.

Vertical Retail StoreBrand & Packaging SystemPackage Design 4 Thomas McNulty

PACKAGING

TITLEVertical Retail Store Brand & Packaging System

INSTRUCTORThomas McNulty

DESIGN OBJECTIVEto create a retail store, brand it, and design its identity in a complete packag-ing system across various products

SOLUTIONI created a retail store named Vertical that specializes in sporting goods and equipment. Vertical is the main brand and there are sub-brands that have their own specific purpose, such as skateboarding, food products, rock climbing, and fishing.

Villa Cappelli Olive OilPackage Design 2 Valerie Taylor-Smith

PACKAGING

TITLEVilla Cappelli Olive Oil

INSTRUCTORValerie Taylor-Smith

DESIGN OBJECTIVEto create a new identity and packaging system for an existing brand of olive oil

SOLUTIONI chose to create a new brand identity for the olive oil brand, Villa Cappelli. I color- coded the labels to the different flavors that were offered. It created a clear sepa-ration between each product, but still had the look of the entire brand family.

375 ML(12 .68 FL OZ)

www.villacappelli.com

Nutrition FactsServ. Size 1 Tbsp. (15ml) | Serv. Per Container 75Calories 120 | Fat Cal. 120*Percent Daily Values are based on a 2,000 calorie diet.

Amount/Serving % DV*

Total Fat 14g 21%

Cholest. 0mg 0%Sodium 0mg 0%Total Carb. 0g 0%Protein 0g

Sat. Fat 2g 9% Trans. Fat 0g

Polyunsat. Fat 2g Monounsat. Fat 10g

Not a signi�cant source of dietary �ber, sugars, vitamin A, vitamin C, calcium and iron.

V I L L A C A P P E L L I

Total Fat 14g 21%

375 ML(12 .68 FL OZ)

Total Fat 14g 21%

375 ML(12 .68 FL OZ)

Total Fat 14g 21%

375 ML(12 .68 FL OZ)

INGREDIENTS: EXTRA VIRGIN OLIVE OIL.Product contains select high quality extra virgin oilive oils from the country of Italy and infused with all natural lemon juice.

PRODUCT MAY BECOME CLOUDY BELOW 45ºF. THIS NORMAL AND WILL CLEAR WHEN AT ROOM TEMPERATURE. STORE TIGHTLY CAPPED IN A COOL, DARK PLACE.

Handcrafted from fresh olives plucked from our trees growing on the shoulders of the ancient Via Appia in Terlizzi (Puglia), Italy, Villa Cappelli Extra Virgin Olive Oil has a buttery, grassy �avor. It has that distinctive “Puglia pinch” or spicy �nish, is very low in acidity — containing only olives — and has no preservatives, colors or chemicals of any kind. Select �avors are infused with only the best, natural ingredients.

Total Fat 14g 21%

This seal designatesthat Villa CappelliOlive Oil meets theexacting standardsof the InternationalOlive Council, world-wide governing bodythat sets the qualitystandards for the oliveoil industry.

Total Fat 14g 21%

SnapitGraphic Design 2 Maureen Gordon

IDE NTI TY

TITLESnapit iPhone Case Brochure

CLASSGraphic Design 2

INSTRUCTORMaureen Gordon

DESIGN OBJECTIVEto create a new brand and product and design a brochure advertising it as well as a series of posters

SOLUTIONI created Snapit, a new iPhone case. The Snapit logo becomes a pattern that is repeated throughout the project, giving everything a cohesive feel.

LumenPackage Design 1 Brian Jacobson

PACKAGING

TITLELumen Light Bulb Packaging

INSTRUCTORBrian Jacobson

DESIGN OBJECTIVEto create a new packaging system for an existing brand of light bulbs

SOLUTIONI chose to create a new packaging system for the brand Lumen. I designed a new box that is 5 sided to create more room to put information on the packaging. It also created a new form of protection for the product. Each variation of bulb is color coded according to its specifics.

Logo DesignVarious Courses

LO GO DES IGN

MORTONSA LT

ARIE LSOTELO

P U R I F I E D CITY of REDLANDS

PHOTOGRAPHY

Andrew VillalobosPortfolio of Design & Photography

portfolio of design & photogrphy

snapitgraphic design

skin careclasspackage

skin carepackage design

page 30contents11

photographypersonal

lumen package design

desert life typography

skin care package design

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