portfolio

“ G o o d s h o e s w i l l t a k e y o u t o g o o d

p l a c e s ”

C O N T E N T S

B r a n d E t h o s - 6

C o n s u m e r B o a r d - 7

M o o d b o a r d - 1 0

C o l o u r / D e t a i l B o a r d - 1 1

I n i t i a l D e s i g n I d e a s - 1 2

A W 1 2 / 1 3 L i n e u p - 1 7

D e s i g n S h e e t s : P u m p s - 1 8

D e s i g n S h e e t s : B o o t i e s - 2 2

D e s i g n S h e e t s : B o o t s - 2 7

D e s i g n S h e e t s : F l a t s - 3 0

D e s i g n S h e e t s : T r a i n e r s - 3 4

R a n g e O v e r v i e w - 3 8

R a n g e P l a n - 4 0

P h o t o s o f P r o t o t y p e s - 4 2

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Ahn is a firm believer in how a woman’s confidence can affect her performance. A woman in good shoes will not only better her posture but better her attitude

and mindset essentially taking her to “good places”. Ahn strives to portray this belief by creating designs for women to feel comfortable and confident in, thus

fulfilling her goals whether it be in a social or a working environment.

Successful completion of combining s¬ophisticated, chic designs with comfortability is the predominate identity of the brand, though the designer’s quirky fun

twist to them will be another key attribute to the brand’s identity. Ahn is a contemporary luxury brand that could be characterised as clean, classic yet contem-

porary eccentric aesthetic with the exclusive use of high-quality materials. A bespoke service will be available on request allowing the consumer to have direct

communication with the brand and a clearer understanding of the product and it’s attributes. Ahn believes a pair of shoes should be worth investing in when the

consumer is comfortable, confident and has a sense of exclusivity and individuality when they are in them.

The collection for Autumn/Winter 12/13 will illustrate the designer’s understanding of core consumer’s desire for innovative yet comfortable footwear.

This range will take inspiration from ALTER EGO.

B R A N D E T H O S

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• Lawyer

• Lives London, UK

• Drives a Mini Cooper

• Likes to go cinema with friends or live

music bar

• Fan of Acne

• Alternatively shops in COS, American

Apparel, TOPSHOP

• High heel lover

• Addicted to Chai-tea Lattes

• Likes to vacate in New York or Paris

C o n s u m e r A – 2 5 – 3 0

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C o n s u m e r B 3 0 – 3 5

• Head of design department in a large company

• Single

• Lives Surrey, UK

• Enjoys nightlife by going bars with friends

• Likes to invest in simple but strong piece

• Very organized

• A lot of business travels around US and Europe

• Shops mostly online at net-a-porter and farfetch

• Stays connected via twitter and other apps on her ipad.

9

C o n s u m e r C 3 5 +

• Owner of a vintage boutique shop

• Mother of a 9 year old

• Lives in Seoul, South Korea

• Drives a Land Rover

• Enjoys brunch on weekends

• Collects art pieces

• Shops mostly in boutiques or multi- shops in Chungdam-dong, Korea

• Subscribed to Noblesse Magazine, a luxury lifestyle magazine.

• Enjoys walks in the park with her daughter and dog.

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M o o d b o a r d

11

C o l o u r / D e t a i l b o a r d

12

I n i t i a l D e s i g n I d e a s

13

I n i t i a l D e s i g n I d e a s

14

I n i t i a l D e s i g n I d e a s

15

I n i t i a l D e s i g n I d e a s

16

17

A W 1 2 / 1 3 L i n e u p

18

P U M P S

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• raw edge opening

• separate vamp and counter

covering separate platform

and heel

• perspex insole piece insert-

ed where gap is shown

• plastic hex nuts woven at

the back

• slim rubber sole

AW 12/13 Collection ; Lucifer

20

• raw edge finish

• moulded vegetan straps

• covered insole

• rounded toe

• leather covered heel

• slim rubber sole

AW 12/13 Collection ; Michael

21

• moulded vegetan straps

• contrast inner and outer up-

per pieces

• velcro closure on strap

• contrast slim sole

AW 12/13 Collection ; Seraphim

22

B O O T I E S

23

• rounded toe

• moulded vegetan straps

• slim rubber sole

• zip closure

AW 12/13 Collection ; Lilith

24

• raw edge toe opening

• zip closure

• moulded vegetan straps

• mirror silver platform

• rubber slim sole

AW 12/13 Collection ; Uriel

25

• moulded vegetan straps

• raw edge opening between

vamp and counter on the

outside

• contrast slim sole

• zip closure

AW 12/13 Collection ; Moroni

26

27

B O O T S

28

• metal toe cap

• moulded vegetan straps

• zip closure

• metal heel with slim rubber

sole

AW 12/13 Collection ; Sammael

29

• moulded vegetan straps

• zip closure

• raw edge opening between

vamp and counter

• slim rubber sole with a block

heel

• rounded toe

AW 12/13 Collection ; Babalon

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31

F L A T S

32

• moulded vegetan straps

• contrast slim sole

• velcro closure

• rounded toe,

AW 12/13 Collection ; Succubus

33

• french binding

• moulded vegetan straps

with turquoise edge dye

• almond shaped toe

• contrast slim sole

AW 12/13 Collection ; Balan

34

35

T R A I N E R S

36

• moulded vegetan straps

with metallic silver finish

• padded tongue and cuff

• velcro and lace closure

• almond shaped toe

• silver eyelets

• contrast flatform sole

AW 12/13 Collection ; Azrael

37

• silver metal toe cap

• french binding

• turquoise edge dye finish

• contrast slim sole

• lace closure

AW 12/13 Collection ; Gabriel

38

A W 1 2 / 1 3 R A N G E O V E R V I E W

I N T O T A L :

3 p u m p s

3 B o o t i e s

2 F l a t s

2 B o o t s

2 T r a i n e r s

T h e r e a r e 1 2 d i f f e r e n t s t y l e s i n t h e r a n g e w h i c h 6 o f t h e s e ( t h e

b o o t i e s a n d t h e p u m p s ) c a n h a v e t h e i r h e i g h t c h a n g e d i f r e q u e s t -

e d .

E v e r y s t y l e h a s t w o c o l o u r o p t i o n s t h e r e f o r e t h e r e a r e 2 4 o p t i o n s

i n t h e r a n g e .

39

40

A W 1 2 / 1 3 R A N G E P L A N

41

42

P H O T O S O F P R O T O T Y P E S

43

44

45

46

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