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2About Me
"They won't always remember their experience, but they will
always remember how it made them feel."
I am a UX researcher because I enjoy understanding the user thought process
and what drives action and inaction within the digital space.
3My Process
The foundation of well-designed products is user-centric research, which addresses both behavior and context. My extensive experience in interpersonal communication guide me in this problem solving process by knowing
which questions to ask and how to ask them.
4
3
My Process
D
DesignDistillDiscover• Who • What • When • Where • Why • How
• Behavior • Context • Goals • Needs • Pleasure • Pain
• Apply • Verify • Repeat
5My ProcessDiscoveryMethods
DistillationMethods
Survey
User Interviews
Brand Analysis
Heuristic Analysis
Affinity Mapping
Contextual Inquiry
Usability Tests
Interview Analysis
Feature Prioritization
Personas
User Flows
*use of processes dependent on specific project
Site Map
Survey Analysis
User Scenarios
Market/Industry Research
Competitive/Comparative Analysis
Wireframes
Sketching
Prototyping
User Testing
Card Sorting
Reiteration
Mockups
DesignMethods
6My ToolsResearch
Design
Communicate
Google Forms Typeform Nielsen/Norman Pew UX Archive usability.gov
OmniGraffle Sketch Axure InDesign InVision POP
Keynote PowerPoint Excel Word
7Project / appLOUDBriefThis was a client consulting project for appLOUD, a iOS platform that supports emerging musicians by monetizing fan-generated live performance videos. Our task was to redesign the UI and strengthen the relationship between music fans and music creators.
Duration21 Days
Team MembersJustin Ellis | Kristin Mark | Thomas Quigley
My RoleMy contribution to this project primarily focused on research and communication. This included market research for the platform, competitive and comparative user flows, developing and analyzing the online survey, user interviews and usability tests.
SolutionEnable musicians to express their story, brand and performance schedule, while improving the way music fans find, share and tip musicians and their performances. This included allowing artists to tell their stories via profiles, while providing users the ability to tailor their appLOUD experience and directly share through social media platforms.
8Project / appLOUDMarket Research
The client expressed interest in bringing aspects of appLOUD’s iOS experience to a responsive website, so we conducted market research to understand if this was essential to our reiteration based on business goals and industry trends. We focused on how our market demographic accessed the internet, used social media and streamed video and audio content.
Competitive & Comparative User Flows
A fundamental aspect of web/app development is understanding what works. We created task flows from appLOUD’s competitors and other services with similar styles and features to determine the structure of our design.
• Standards & Practices • Trends & Patterns • Usability • Conversion Steps
9Project / appLOUDOnline Survey & Analysis
We conducted an online survey where 68 respondents provided answers to core questions relating to appLOUD’s fundamental features.
• Music Discovery & Consumption • Charitable Giving • Live Performance Attendance • Social Media Habits
The findings helped us understand tangible user behavior and offered guidance for developing user interview questions to focus on the context and feelings related to the behavior.
• 73% follow bands/musicians online • 94% previously tipped a performing artist • 72% attend live musical performances less than once per
month • 79% shared photos/videos from attended live performances
10Project / appLOUDUser Interviews
We followed up with respondents and non-survey takers in order to gain a detailed understanding of the survey’s findings, including the thought process of a potential user and what they desired from an app.
• Behavior • Motivation & Context • Mindset • Features
“I’ll tip, when I have an emotional connection to
something I’m listening to.”
“Tell me more about that.”
11Project / appLOUDUsability Tests
In order to understand appLOUD’s current usability, we had users evaluate the app’s features and complete operational tasks. This informed us of existing strengths and improvement needs.
• Interface • Interaction • Recognition • Aesthetics
Where do you think you are right now?
Why did you click that button?
What did you expect to happen?
How would you search for a video?
12Project / appLOUDContextual Inquiry
Feature Analysis
We wanted to witness and record real-time situations as to how individuals evaluated the decision of tipping or not tipping a performing artist. This took us to the NYC Subway system.
• Behavior • Motivation • Mindset • Context
User interviews informed which general and specific features were needed for appLOUD. We distilled this information to a usable form, determining what it “must,” “should,” “could,” and “would not” possess. This formulated our Minimum Viable Product (MVP).
• Associate • Categorize • Prioritize
13Project / appLOUDDesign Studio
Persona Development
Once we determined our MVP, we conducted a design studio - a time-efficient technique of collaborative sketching.
• Diverge • Critique • Iterate/Refine • Converge
Based of our survey & interview analysis, we created four personas representing the background and behavior of primary and secondary users.
This allowed us to humanize potential users by offering probable contextual use and a variety of realistic scenarios.
14Project / appLOUDPaper Prototype & User Tests
Medium Fidelity Prototype & User Tests
Main Takeaway• The purpose of appLOUD is now more clear to the user when they
first open the app
Pain Points• Users confused with heart “like” icon vs. star “follow” icon • Users confused by multiple CTAs for tipping on artist profile (tip
icon, “TIP” button & “support” tab) • Users unsure if “TIP” button under story tab means give financial tip
or receive informational tip
Changes from Paper to Medium Fidelity• Artist profiles - removed tTIP button in story tab • Tip icon - changed from $ to tip jar with $
Pain Points• Users initially overlooked secondary navigation (too dark) • Star “follow” icon not intuitive as a “follow artist” CTA • Confused by My Videos, My Artists, My Likes tabs • Users did not understand the filter options on Search Page
15Project / appLOUDHigh Fidelity Prototype & User Tests
Next Steps
Changes from Medium Fidelity to High Fidelity• User profiles - tabs changed to My Videos & My Artists
Pain Points• Users want to connect with friends & 3rd party content; integration • Users want buttons and links to appear more “clickable”, better CTAs
Social Network• Enable users to connect &
follow friends
Geolocation• Enable users to find nearby
events
Ticketing• Enable ticket purchases in app
API Integration• Sync with music accounts and
libraries (Spotify, Pandora, iTunes)
Partnerships• MTA Music Under New York
program
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