popular culture & visual rhetoric. what is pop culture? popular - everyday things whats hot ?...
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Popular Culture & Visual Rhetoric
What is pop culture?Popular - Everyday
things
What’s hot? Fashion Technology Music Food Lifestyles
Sports Places Entertainment Activities
Who/What makes pop culture pop?Media
Creative industries
Influential leaders / Thought leaders
Public intellectuals
Companies and corporations
Who?
Visual CultureVisual symbols are rhetorical
Visual possess the characteristics of presence due to their immediacy in creating consciousness
Visual CultureVC: A culture distinguished by the ubiquity of
visual forms of communication that appear in multiple media outlets at the same time
Visual Rhetoric: A signifying practice through which we make meaning and make sense of the world we live
Word + Images = Construct reality
Functions of imagesControl & Manipulation
Attention-getter
Make a statement
Style
Imitation
Creation of MeaningWhere do meanings reside?
Author + Material + Audience + Social Context + Mainstream influence Meaning (through interpretation)
Types of Visual Rhetoric1. Bodies
2. Photographs
3. Monuments/Buildings
4. Image Events
What represents your body?Draw a human figure that represents you.
What kinds of message(s) do you think your body represents?
What represents others’ bodies?Draw another human figure. This time, draw
someone that you admire.
Again, list some attributions you find from that person’s body.
BodiesBodies as part of the symbolic act
(representation)
Beyond biological entity
Gender, sex, race, class, sexual orientation, religion, ethnicity, ability, age, etc.
How do we use our bodies to make a statement?
PhotographsExact representations of reality, not!
A framed reality: what you see, what you don’t see
Meanings the image maker wants to transmit
Creating a sense of shared experience – identification with the viewer
What to think vs. What to think about
Photographs Iconic photographs
Monuments/BuildingsMemorials, museums
Direct people how to think about historic facts
Change in meaning / altered perception
Public memory is grounded by the present, guided by modern principles
Image EventsStaged acts
Designed for media dissemination
Flares – attention-getters
Deconstruct or articulate identities, ideologies, consciousness, communities, public, cultures
Don’t require viewers to seek
Protests as image eventshttp://www.youtube.com/watch?v=linnq9sZeVc
Visual AnalysisPersonal impact assessment (IPA):
Think about feelings Use words association Relating to self Inner symbols Personal stories
ViewersActive? Passive?
Commonly intuitive
Seeing is Believing: http://www.youtube.com/watch?v=4GdO4CNcvfw
AssignmentVisual Analysis of an Artifact
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