policy primer on facebook - net303 internet politics and power

FacebookTerms of Service & Privacy Policy Primer

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Net 303 - Internet Politics & Power, Curtin University of Technology

Presented by Elizabeth Barrett

October 2013

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Did you know…

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Over 1 million* active advertisers…..

* Facebook Shareholders Report, June 2013

That with 1.15 billion* monthly users

and

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acebook

is by far the most popular online social media network today…Image: iStock photo 23758818

“…its mission is to give people the power to share and make the world more open and connected..”

* Facebook Shareholders Report, June 2013 Image: iStock photo 7421023

“…with friends and family, to discover what’s going on in the world, and to share and express what matters to them”* Facebook Shareholders Report, June 2013 Image: iStock photo 25450435

But that’s just the warm and fuzzy side of things….

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So you signed up to Facebook?

Data Use Policyhttps://www.facebook.com/about/privacy

Termshttps://www.facebook.com/legal/terms

https://www.facebook.com/

But did you read the fine print?

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Like most busy people, chances are you didn’t

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Don’t fancy reading through the “14,000 word Terms of Service and Data Usage Policy?”

Smith (2013)

…then here are a few things to consider…

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By using or accessing Facebook you have already agreed to all their policies and terms of use...

…and for those about to sign up you should be aware that….

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“you consent to having your personal data transferred to and processed in the USA”

*Facebook Statement of Rights and ResponsibilitiesImage: iStock photo 25450435

...and that all the content you create as well as photos and video clips you load are essentially considered as yours...BUT by registering with Facebook…

*Facebook Statement of Rights and ResponsibilitiesImage: iStock photo 20100966Image: iStock photo 22050762

…you automatically grant them a “non-exclusive, transferable, sub-licensable, royalty-free, world-wide license to use any IP content that you post”*

*Facebook Statement of Rights and ResponsibilitiesImage: iStock photo 20100966

and your intellectual property may live on for a very long time if your friends have stored your images and clips onto their own devices.

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Facebook does give you options on controlling who you share information with through its privacy and application settings,

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However, if you chose your account to be publically viewed by the world at large, then your intellectual property will almost never die as people you don’t know can manipulate and use your images.Image: iStock photo 25154172

You must also be over the age of 13 to open a Facebook account…

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and “you will not bully, intimidate…

or harass any user”

*Facebook Statement of Rights and Responsibilities

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Facebook will not tolerate online violation of other people’s rights and have the right to remove any content that infringes on someone else’s copyright…

*Facebook Statement of Rights and ResponsibilitiesImage: iStock photo 15508725

… and if you are a repeat offender, they can and will disable your account.

*Facebook Statement of Rights and ResponsibilitiesImage: iStock photo 15508725

When you accept Facebook’s terms, in essence, you start working for them…Image: iStock photo 24700390

…as your content and information = $1.8 billion in advertising revenue (Q2 2013)

*http://www.engadget.com/2013/07/24/facebook-q2-2013-earings/Image: iStock photo 24700390

you also grant Facebook the right to receive and use your viewing data…

View a friend’s timeline or send a message? They’ve got it!

Search for a friend or use their mobile app?They’ve got it!

They’ve also got the date, time and location of any photos or videos you upload.Image: iStock photo 22179357

And if that is not enough…

They can use your GPS to let you know if friends are in the area.

Oh, and they also use information about your friends for profiling.

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Facebook also gathers your information as well as your entire ‘friends’ list when you connect to a game using your Facebook account.

*Data Use PolicyImage: iStock photo 16645763

This profiling (creating of digital dossiers) can be “analysed and combined with information from offline sources to create even more detailed profiles”.

Goettke, 2007.Image: iStock photo 19765925

Privacy Rights Clearinghouse, 2008.

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It is similar to the social classification that we willingly and unwillingly participate in each time we use our credit cards, loyalty cards and driver’s license.

Lyon, D. (2002)

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If you don’t like their Terms of Use and Privacy Policy, you can at any time delete your account…..and it will be permanently deleted (you lose everything).

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Facebook will keep your information in their servers for up to 90 days after you, or they (in the event you have violated your agreement), terminate your account.

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Any images or content you have shared with friends (or the public) will remain on their active Facebook accounts until such time as they themselves delete their own accounts.

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Unfortunately….the fine print is there to protect Facebook – not you…

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…try searching for keywords like “waiver”, “grant”, “license”, “content” “advertising”, “terminate” and “privacy”Image: iStock photo 7314122

So here’s a tip for busy people...if you don’t have time to read the fine print…

It’s now up to you…but remember“sign in haste – repent at leisure”

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Data Use Policy. (2012). Retrieved from https://www.facebook.com/about/privacy Facebook Reports Second Quarter 2013 Results. (2013). Retrieved from http://files.shareholder.com/downloads/AMDA-NJ5DZ/2737607602x0x679164/ea3035be-c597-490b-9d27-69811a9f723b/FB_News_2013_7_24_Financial_Releases.pdf

Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technology. Retreived from http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf iStock_000000105627 [image]. (2007). Retrieved from http://www.istockphoto.com iStock_000002403281 [image]. (2011). Retrieved from http://www.istockphoto.com iStock_000004503138 [image]. (2010). Retrieved from http://www.istockphoto.com iStock_000006261739 [image]. (2008). Retrieved from http://www.istockphoto.com iStock_000006828874 [image]. (2008). Retrieved from http://www.istockphoto.comiStock_000007421023 [image]. (2008). Retrieved from http://www.istockphoto.comiStock_000009076516 [image]. (2009). Retrieved from http://www.istockphoto.comiStock_000012332311 [image]. (2010). Retrieved from http://www.istockphoto.comiStock_000013418690 [image]. (2010). Retrieved from http://www.istockphoto.com

References

iStock_000016645763 [image]. (2011). Retrieved from http://www.istockphoto.comiStock_000016997857 [image]. (2011). Retrieved from http://www.istockphoto.comiStock_000017164399 [image]. (2011). Retrieved from http://www.istockphoto.comiStock_000017636775 [image]. (2011). Retrieved from http://www.istockphoto.comiStock_000019537364 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000019765925 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000020100966 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000020262072 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000020275613 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000020332995 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000020387597 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000022050762 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000022179357 [image]. (2012). Retrieved from http://www.istockphoto.comiStock_000023758818 [image]. (2013). Retrieved from http://www.istockphoto.comiStock_000024490629 [image]. (2013). Retrieved from http://www.istockphoto.comiStock_000024700390 [image]. (2013). Retrieved from http://www.istockphoto.comiStock_000025154172 [image]. (2013). Retrieved from http://www.istockphoto.comiStock_000025450435 [image]. (2013). Retrieved from http://www.istockphoto.com

References

iStock_00002077265 [image]. (2006). Retrieved from http://www.istockphoto.com iStock_00007438483 [image]. (2008). Retrieved from http://www.istockphoto.comiStock_000015508725 [image]. (2011). Retrieved from http://www.istockphoto.comiStock_000007314122 [image]. (2008). Retrieved from http://www.istockphoto.com iStock_000017338879 [image]. (2011). Retrieved from http://www.istockphoto.com Lyon, D. (2002) Everyday Surveillance: Personal Data and Social Classification, Information, Communication, and Society, 5(1).

Melanson, D. (2013). Facebook reports $1.81 billion in revenue for Q2 2013, 1.15 billion monthly active users. Retrieved from http://www.engadget.com/2013/07/24/facebook-q2-2013-earnings/

Privacy Rights Clearinghouse (2008). Privacy and the Internet: Travelling in Cyberspace Safely. Retrieved from http://www.privacyrights.org/fs/fs18-cyb.htm Statement of Rights and Responsibilities. (2012). Retrieved from https://www.facebook.com/legal/terms

References