playdate! app - ux di london 2014 - week1 project

Playdate Marta Fioni

UX Di London summer 2014

Meet Bill• Creative professional, with

teaching background • Father of Luca, 3 years old • Disillusioned with institutional

educational methods, believes families and peers are the best teachers

Playing is not easy

• Bill wants Luca to play with other kids, but is missing lots of play dates!

• Council playgroups are not fully digitalised • Informal meetings with other parents happen last minute

Playdate

• A kids' events app

• easy to use

• only provides relevant information

– Bill

‘'Schools are negative environments. When your kids are most plastic, you send them to be raised by

stressed professionals, while their mother can do a much better job”

User interview

Research and Testing

• In the early stages of research, Bill referred to interfaces he is familiar with (e.g. Android calendar, City mapper, Meetup)

• Bill suggested specific design elements (navigation bar, calendar icons) and un-validated features (organisers list, friends list, event categories)

• The design went through six full iterations

• The final prototype has been tested with external stakeholders

participatory design: bill sketched an idea for ordering events

Iterations 1 2 3

4 5 6

Six consequential reiterations of the same opening scene

Bill finds the most popular event of the day, joins and invites other friends

http://goo.gl/jMBoe4

Playing made easy

Learnings

Too many paper iterations made the navigation elements incoherent.

I would start prototyping on device in earlier stages

What's next

improve the experience of adding a new event

(e.g: ‘I’m going if someone else is going’, allow repeated events, etc)

Thanks Marta Fioni.tumblr.com