play golf america: attract students and generate new golfers with get golf ready

Play Golf America: Attract Students and Generate New Golfers with Get Golf Ready

What are you DOING about it?

IS IT WORKING??CREATING MORE DEMAND

is the solution!!

Del Ratcliffe, PGACharlotte, North Carolina

Creating Demand for GolfGET GOLF READY

• Innovative Industry-wide “Welcome to Golf” Program

• Turn key, flexible program• Proven to attract and retain new golfers• National support materials and promotion• $0 commitment to get started

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1. GGR works at ALL facility types2. How GGR is beneficial to you both

professionally and financially3. Best practice story4. Keys to success5. Steps to activate GGR

What We Will Discuss Today

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GET GOLF READYWORKS!

– 1,450 Get Golf Ready certified facilities– Shopper calls showed 62% of certified facilities

were NOT engaged– 531 engaged facilities have reported 16,449

students– Average number of students 30.9

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Return On Investment

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2009 2010 To Date

# of Golfers Created 9,217 8,837 18,054

Avg. Golfer Spend $806 $808 --

Total Golfer Spend $7.4 M $7.1 M $19.9 M*

Golf $3.8 M $4.4 M $12.8 M*

Equipment/Apparel $3.6 M $2.7 M $7.1 M*

What’s In It For YOU?

1. Increase Rounds and Revenues2. Additional stream for instruction income3. Increase apprentice or assistant

compensation4. Enhance YOUR value to your employer

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Why The Need For GGR?

• Rounds continue to decrease!• American Culture has changed

– Economy– Changing Lifestyle– More competition for leisure time– Less time for leisure activities

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Is There a Demand?YES !!

4 Million people try or return each year!• Interest and desire to play the game

is not the issue• We unfortunately lose 4 Million Players

every year

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The Demand Is THERE!!

Latent Demand for Golf Study found:• There are approximately 27 million golfers

in the U.S.

• Another 27 million people express interest in playing*

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* Very or somewhat interested in playing golf (based on a 4-point scale)

Why Should I Use GGR?

• Proven curriculum for a structured learning program

• Years of research show this is an efficient learning model

• Nationally Branded Program– Robust Website– Turn Key Program– National Marketing Campaign

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What is Get Golf Ready?

• Series of 5 Group Lessons – Each with on-course activity

• Affordable • Register on playgolfamerica.com

– Become Certified– Post events & participants on

the website• Follow-up activities

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Is Get Golf Ready Working???

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We have not workedGet Golf Ready!!

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Resistance Comesin Many Forms

• $99 is too low… devalues instruction rates• Do not have time / resources to market

locally• Fill up lesson book with “cheap” lessons• “I Don’t Like to Teach BEGINNERS!!”• We listed an event on the website and

nobody signed up!!• Won’t work HERE at my facility…

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• Need to engage staff – ENTIRE STAFF– Of registered GGR facilities,

62% did not know they had a beginner program!

• For the FUTURE of golf….WE MUST CREATE NEW GOLFERS

Moment of Truth:We Must Change Our Attitude!

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$ 2,673,000,000.00

27,000,000 X

$99 Get Golf Ready Fee

New Golfers are Great for Facility Business!

# of Get Golf Ready Graduates 25 50 100

Per Student Revenue $99 $99 $99

GGR Program Revenue $2475 $4950 $9900

GGR Graduates who are Retained Continue Playing Golf (84%)

21 42 84

Average Spend for Each Retained Golfer (Not including $99 GGR Program Fee)

$806 $806 $806

New Golfer Spending (Not including $99 GGR Program Fee)

$16,926 $33,852 $67,704

Total Spend From New Golfers $19,401 $38,802 $77,604

Almost $20,000 from 25 Get Golf Ready Participants!

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Apprentice Success Story

Brian McFarland• Sunset Hills, Charlotte, NC• Just entering the PGA Apprentice

Program• Using Get Golf Ready to help his

facility AND his future career

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Get Golf ReadyKeys to Success

1. LIST your events on playgolfamerica.com

2. MARKET your events locally

3. COMMUNICATE to your staff the critical importance of Get Golf Ready and engage them to assist filling your sessions

4. MAXIMIZE on-course activities

5. MAINTAIN contact with GGR Graduates

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Moving Forward

Where Do We Go From Here?

What am I doing about it?

Start Today. Here. Now.

1. REGISTER YOUR FACILITY/Schedule 4 sessions

2. LIST your events on playgolfamerica.com

3. MARKET your events locally

4. ENGAGE your staff

5. HOST the sessions

6. CONDUCT follow-up events

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Action Steps

I CREATE GOLFERS.

If WE don’t do it, WHO WILL?

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