planning commission working group october 5, 2020

Economic DevelopmentPlanning Commission Working Group

October 5, 2020

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Items for Review Today

• Technical Report

• Community Guidance

• Public Private Partnerships Briefing Paper

• GSAs - from 2035 Comprehensive Plan

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County Employment 3

James City County York Williamsburg

Hampton Roads Virginia

2008 27,262 21,898 15,093 740,397 3,665,654

2009 26,277 21,269 14,259 712,354 3,545,623

2010 26,180 20,971 14,197 705,714 3,536,676

2011 26,390 21,319 13,388 705,315 3,578,848

2012 26,991 20,804 13,709 711,311 3,619,176

2013 26,779 21,106 13,599 717,380 3,640,209

2014 27,639 20,874 12,880 716,657 3,654,831

2015 27,822 21,759 13,110 729,414 3,735,713

2016 28,975 21,738 13,064 733,970 3,789,744

2017 29,563 21,599 13,016 744,262 3,838,368

2018 30,233 21,700 13,008 753,482 3,893,254

2019* 30,351 21,517 12,778 761,707 3,931,376Annualized 10 Year Growth 1.13% -0.17% -1.53% 0.29% 0.72%

Source: Quarterly Census of Employment

and Wages

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Unemployment Rates4

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

UNEMPLOYMENT RATES

James City County Virginia United States

Source: Virginia Employment Commission, Local

Area Unemployment Statistics

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Private Industry Employment 2019 5

.

Source: Virginia Employment Commission, Economic Information & Analytics, Quarterly Census of Employment and Wages, 4th Quarter 2019

James City County Private Industry Employment 2019(Ranked From Highest to Lowest)

Meaning of NAICS code Number of employees %

Health care and social assistance 4,020 13%

Retail trade 3,959 13%

Accommodation and food services 3,454 11%

Arts, entertainment, and recreation 3,042 10%

Manufacturing 1,777 6%

Construction 1,458 5%

Professional, scientific, and technical services 1,421 4.6%

Administrative and support and waste management and remediation services

1,271 4%

Real estate and rental and leasing 807 2.6%

Wholesale trade 764 2.5%

Finance and insurance 486 1.6%

Educational services 315 1%

Information 136 0%

Agriculture, Forestry, Fishing & Hunting *

Mining, Quarrying, and Oil & Gas Extraction *

Utilities *

Transportation and warehousing *

Utilities *

Total for all sectors 26,169 100%

* Indicates non-disclosable data

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Largest Employers by IndustryIndustry Sector Firm

Accommodation Services Williamsburg Plantation (A vacation resort offering on site amenities to

guest and owners.)

Administrative Services BKD Employee Services, LLC, G & A Outsourcing, Mastercorp Inc (Each

firm provides services for other businesses, such as payroll management,

human resources, etc.)

Arts, Entertainment and

Recreation

Busch Entertainment, Jamestown-Yorktown Foundation

Educational Services Williamsburg-James City County Schools

Finance Citizen’s and Farmer’s Bank

Government James City County

Healthcare and Social

Services

Riverside Regional Medical Center, Eastern State Hospital,

and Williamsburg Landing

Manufacturing Anheuser-Busch Inc. Greystone of Lincoln Inc., Owens-Brockway

Retail Trade Under Armour Retail Inc. Food Lion, Harris Teeter

Wholesale Trade Avid Medical and Walmart

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Wages• Average weekly employee wage in James City County was $808 in the fourth

quarter of 2019.

• This figure is equivalent to $20.02 per hour or $41,642 per year

• Other wages in comparison: City of Williamsburg - $21.55 per hour York County’s - $20.83 per hour Metropolitan Statistical Area (MSA) - $23.85 per hour State of Virginia - $27.27 per hour

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Income8

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

$45,000

$50,000

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18

Do

llars

Per Capita Income in the Past 12 Months

Per Capita Income Hampton Roads Virginia

Virginia

Source: American Community

Survey 2018, U.S. Census Bureau

Hampton Roads

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Retail Sales9

$0

$200

$400

$600

$800

$1,000

$1,200

Mill

ion

s o

f D

olla

rs

Annual Retail Sales

Weldon Cooper Center for Economic

and Policy Studies

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BPOL Revenue10

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

Tax

Re

ven

ue

BPOL Revenue

BPOL – Business, Professional, and Occupational License

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Tourism11

Virginia Locality Economic Impact of

Travel Data

15.05

13.66

14.2514.42

14.99

15.7015.86

16.83

17.5317.84

19.11

12

13

14

15

16

17

18

19

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2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

JCC Tourism Local Tax Receipts in Millions

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Regional Efforts12

• Greater Williamsburg Target Sector Analysis• Recommended five top-level target sectors to concentrate efforts

• Current and future opportunities were identified for each sector

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Regional Efforts cont’d• Launchpad (supported by the Economic Development Authorities (EDA) of each

locality and W&M

• Start! Peninsula, an annual event to encourage entrepreneurship activity within the Peninsula

• Economic Progress Committee (in partnership with the Greater Williamsburg Chamber and Tourism Alliance

• Greater Williamsburg Partnership - an organization that seeks to market the Greater Williamsburg region

• OED collaborates with Williamsburg-James City County (WJCC) Schools in hosting Manufacturing Day

• OED and WJCC collaborated with Thomas Nelson Community College (TNCC) to host a summit of healthcare employers

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Community Guidance

• Through the survey and the first round of public engagement was a prevalent theme - Respondents support economic development that results in recruitment of businesses with higher paying jobs as one way of making the community more economically resilient and appealing to younger professionals. While tourism is a major economic driver in the County, it should be balanced with other employment and industries.

• Survey regarding County’s effort to attract new businesses & jobs - 88.1% found this service to be very important or somewhat important, and 11.9% found this service to be somewhat unimportant/not important at all. With regard to respondent’s satisfaction with these efforts, 68.3% were very or somewhat satisfied, and 31.7% were somewhat or very unsatisfied.

• The difference between the importance placed on the service and the satisfaction with provision of the service is the “satisfaction gap” – for efforts to attract jobs and new businesses, the satisfaction gap was about 20%, which ranks as the third highest gap documented within the survey.

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Community Guidance cont’d

• Concerns about the rate of growth and development, and too much retail development when there are empty stores and malls;

• Respondents have different opinions:

• Some want a big box store, others do not

• Some want growth to stop, others believe the County needs more jobs, small businesses, light industry, etc.

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Third round of public engagement

• PCWG previously indicated potential questions: • What does the community support for Economic Development priorities

• What types of revenue streams would be welcomed in the County

• How should staff promote/foster revenue streams that are less reactive to economic downturns

• Consultant offered potential question: • What type of jobs and businesses should the County attract in the future

• Comments or Suggestions?

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Public-Private Partnerships • Benefits:

• Transference of project risk to private partners

• Greater price and schedule certainty

• More innovative design and construction techniques

• Freeing up of public funds for other purposes, quicker access to financing for projects, and project debt kept off government books

• Limitations:• Increased financing costs

• Greater possibility for unforeseen challenges

• Limited flexibility for the involved municipality

• New risks from complex procurement processes, and a lack of qualified bidders

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Public-Private Partnerships cont’d• Best Practices

• Public Ownership of Land With Privately-owned Facility• Only model County has utilized

• Examples include Billsburg, WISC and Go Ape

• Infrastructure Upgrades or Extensions• County seeks to support economic development though upgrades and extension of

infrastructure in areas linked to economic and community development projects

• Examples include Ironbound Square and Forest Heights

• Small Area Planning• County has taken on a more partnership role that targets specific area

• Examples include the master planning effort in New Town, the planning and grant effort for beautification in the Jamestown Road Corridor in 2007

• Supporting Local Efforts to Leverage State Programs and Federal Funding• Efforts to Obtain funding for Community Development

• Examples include grants obtained (CBDG & VDOT), support for the Toano Historical Society

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Public-Private Partnerships cont’d

• Questions for PCWG• Should additional information on this topic be included in the Economic

Development section?

• Should any language encouraging further study of this topic be included in the Economic Development Chapter GSAs?

• Should any specific actions on this topic be included in the GSAs?

• There is a GSA in the Land Use Section that supports these partnerships that could be connected to the GSA’s in the ED Section. Should these two GSAs be connected within this section?

• Is there additional information that would be key to your ability to provide guidance on this issue?

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GSA’s

• For this initial review, staff has not revised the Goals, Strategies, and Actions that were adopted for the Toward 2035 Leading the Way Comprehensive Plan.

• Staff is currently beginning to examine potential revisions to the GSAs and has tentatively identified some actions to be potentially revised.

• Members of the PCWG are welcome to provide initial suggestions and comments regarding the revision the of GSAs, and to provide suggestions for questions to include in the next round of public input.

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Questions/Comments

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